greece rebirth

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Ομιλία Αλεξανδρου Κουρη στην έκθεση XENIA 2011 με τίτλο GREECE:REBIRTH

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  • 1. Greece:Rebirth , 25 2011 , alexandros@altervision.gr

2. GREECE- *: 1. / ! 2. 3. 4. * 3. GREECE- :1. / !2. !"#$ %&()*+,-)-$3. 4. , %12#/&-,-$ ./0,-$ %3,45/%)-$ 4. GREECE- : 5. GREECE- ... ? 6. GREECE- : , , ! 7. Greece:Rebirth7 8. 1. , , . 9. 2. - , . . 10. 11. Destination Brand Strategy: The Case of Greece: :6789::;kAQ[B>XkDHTQaBGHKPPWXYW[YB@JncK6BncKCY>BncKB 14 12. 3. , . 13. Greece:RebirthRebirth @ dictionary.com1.a new or second birth: the rebirth of the soul.2.a renewed existence, activity, or growth; renaissance or revival 14. , 3rd party70%!communications!30%! Academia Art community! Own multimodal communications! Experts - analysts !Leadership!Greece! Financial community! Media! Active Individuals !Public Opinion! 15. 4. , (, , ,, ).Bloggers, . 16. 5. . 17. 6. . . 18. 7. . 19. Greece:Rebirth , 25 2011 , alexandros@altervision.gr 20. 2011 (brand image) , , , . - , . - - . , . - , , , , - . , , , - , - , , . - - , , . , - , - - - , -- - , , - -, , , , - , - - . , - , -, , - , (commodi- tized) . , - 50 . - - - , . , , - , . , , , , -, , , , design, , celebrities, , , - , - . . , - - , - , - , . . - 21. 2011 . - (Financial Times, e Wall Street Journal, , -e Times/ e Sunday Times, International Herald Tribune, -The New York Times, Reuters, Deutsche Welle, The , -Washington Post, USA Today, Newsweek, Telegraph, AFP, , . BBC, CNN News, Xinhuanet, TIME Magazine, Bloomberg/ , BusinessWeek, Der Spiegel, The Guardian/The Observer) - - , - , : , - , , , - . , , , 2009 - - , -. , . ! - , - , - . . - , - branding , . - , lifestyle - - - , erasma, - . branding - - , , - , - , - - . - . - . - , - , - - - . , - , , , - - , , . , 1 , 100 . - - (- , , ). , - - - , . , - - - - , , - - , . . , - - , , - ( , , , ,) - - . . , , - -, , , - , - , , , . , , , , . - 200 , , - - . . - Critical Publics 20 , - 22. 2011 , - , . , - , , , , , , . - , - , , , , , - . , -, . - - ( , , .) , , - ,. - . - - - , , - . , , - - (stakeholders). , - , - , , , , - ., - , - . . - - () - , - , - -, design . . , - - , - - - 2025. 23. 2011 12 3064 ... 32 16 65 36 18 68 puzzle ! 38 ...20 70 39 ... , , 21 brand rescue 72 ... ;22 rebranding! 73 brand24 56 2020 74 26 59 7628 62 24. 2011 76 88 103 , ! ,78 89 104 80 90 105 92 81106 96 82 : 108 98 84 99 110 1991-2011: 85 111 10186 113 102 114 Special Olympics