a brief study on facebook success
Post on 22-Jan-2018
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Launched by Harvard student Mark Zuckerberg - 2004.
The service was initially only available to Harvard students
Soon expanded to regional universities
1.71 billion monthly active users
Revenue grew from 7.87 billion in 2013 to 17.93 billion US dollars in 2015
Biggest Spenders On Facebook
2014 92.2% of the total, from advertising. 7.8% of the total, from payment and other fees.
Revenues from various business segments
The most common ads, these appear on the side of the site.
Status updates from businesses turned into ads.
Posts that are targeted to fans and friends of fans.
What advertisers pay for
Facebook available to every country in their native language.
Facebook did this by enabling user to personalize Facebook in their
own native language.
Uniform user experience & Product offerings
World as single entity.
Global brand awareness
Connect people around the world.
Localized in 140+ languages
Adapting to low internet accesibility.
Adapting to difficult markets.
Universality and Local Market balance
Google - has enabled Facebook to translate their messages from language
Skype- has enabled Facebook to have video chats with people from
around the world directly on Facebook,
Zygna -Created games that are playable on Facebook,
This has made many individuals spending a significant larger amount of time
Microsoft & Yahoo-Helps to combat phishing.
Pishing is fraudulent practice of sending emails purporting to be from
reputable companies in order to induce individuals to reveal personal
information, such as passwords and credit card numbers, online.
Constantly growing through acquisitions
Takeovers have been aimed at increasing Facebook's functionality and
Face Book acquires companies for their technologies and teams
Friend Feed -2007
Facebook bought Friend Feed for $15 million in cash
The acquisition later helped Facebook to focus on real-time news feed
updates as well, without requiring users to manually refresh their page.
Next Stop -2009
Featured short recommendations of places around the world, along with
photos, maps and factual information.
Hot Potato -2010
Facebook acquired Hot Potato, a New York-based startup that specialized in
social activity updates
Facebook acquired most of the assets of Drop.io, a start-up that allowed
users to privately share files through a drag-and-drop interface with
additional options like phone calls and faxing,
Facebook acquired Friend.ly in 2009.
It's social Q&A website allows users to post questions on different subjects
and get them answered.
It also has a similar Facebook app designed to help users pose questions to
Instagram lets users share photos and apply stylized filters, and it has
become one of the most downloaded apps
on iphone and Android.
Instagram also gave Facebook another avenue for pushing ads.
In 2013, Facebook officially launched an Instagram ad platform.
Android photo-sharing app developer
Mobile gift-giving app
Facebook launched Facebook Gifts in 2012
Facebook bought Israeli startup specializing in facial recognition
technology known as Fece.com
software that allowed Facebook's members to identify and tag
photos of their friends.
The software scanned photos Facebook users upload, and then it
suggested friends you may wish to tag.
Speech recognition and translation
The software to select from over 25 languages and record a voice clip or
type in text
Social discussion tool
Wats app- 2014
Face book bought messaging app WhatsApp for a $16 billion,
This helped in accelerating growth and user engagement
across both companies.
With the buyout, Facebook gained access to the 450 million
people using the WhatsApp service monthly
Goal is to first develop immersive VR gaming and then expand to include all sorts of virtual experiences, including social networking.
Proto Geo oy-2014
the fitness tracking application
Announcement of 1 billion users/month
Facebook is compared to chairs, doorbells, bridges and airplanes as
"things that people use to get together so they can open up and
Ad roll out: Across 13 countries including America, the UK, Japan and
Agency : Wieden + Kennedy, best known for its Nike work
Facebook Friends campaign
Facebook Friends campaign
"Friends" campaign also includes Facebook and Instagram ads, outdoor
billboards, print ads and off-Facebook digital advertising to connect with
people at different points
Objective :-social media site's ability to help create and sustain friendships.
Outdoor ad in Oxford Street station in London.