Facebook success of Zomato.com

ByRoger Lobo

Synonymous with restaurant hunting in India Zomato.com is a leader in restaurant marketing aggregation

With one of the most user friendly and informative website backed up by aggressive promotion strategy Zomato.com clearly leaves no stone unturned when it comes to marketing

Zomato’s presence on social media is highlighted on their landing page with facebook and twitter icons

With 267000 likes in less than five years, Zomato’s facebook page have seen a steady following

Witty original images (this one copyright zomato media) get them good results. This image posted on 3rd October 2012 got them 1299 likes and 1675 shares…… More importantly more visibility on Facebook

Very interactive team at Zomato that is keen on not only replying to posts but tagging people in posts as well in a bid to improve affinity with the user and gain exposure to the user’s friends

Focus clearly on the lifestyle aspect Zomato supports and not on it’s products. Zomato relies more on images than text for almost every post for maximum impact