uncorking facebook: a facebook advertising success story

Download Uncorking Facebook: A Facebook Advertising Success Story

Post on 17-Dec-2014

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They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18’s Facebook advertising efforts. When Lot18, a popular wine ecommerce site, invited us to review their ad program, the momentum they sought was a bit… flat. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a Facebook advertising strategy that delivered complexity and balance, with full-bodied results. The goals? Reduce CPA Boost Total Number of Subscribers Grow Lot18's Market Share The results? Reduced CPA by 58% Brought in a 52% increase in subscribers Boosted leads by 100% What did the client have to say about working with OrionCKB? “The OrionCKB team hit the ground running right from the start. We worked together to strategize, execute and optimize our Facebook efforts to get us to a whole new level. I'm excited to leverage their expertise to grow, expand and address any inevitable ‘growing pains’ along the way.”

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  • 1. Uncorking Facebook A FACEBOOK ADVERTISING SUCCESS STORY They say a fine wine gets better with age. Thanks to strategic thinking, creativity, and hard work, the same can be said for Lot18s Facebook advertising efforts. Armed with the optimized targeting and bidding power of the Nanigans Ad Engine, Lot18 and OrionCKB uncorked a Facebook advertising strategy that delivered complexity and balance, with full-bodied results. $$$ Reduce Cost-per-Acquisition Boost Total # of Subscribers Grow Market Share ORIONCKB Test hundreds of audiences & creative combinations create segmented custom audiences test new audiences with highest-performing creative reinvigorate audiences with new creative identify fatigued audiences and creative 58% Decrease in cost per acquisition 100% INCREASE in leads 52% increase in subscribers The Results When Lot18, a popular wine ecommerce site, invited us to review their ad program, the momentum they sought was a bit flat. The Process unlock new audiences with lookalike affinity analysis The OrionCKB team hit the ground running right from the start. We worked together to strategize, execute and optimize our Facebook efforts to get us to a whole new level. Im excited to leverage their expertise to grow, expand and address any inevitable growing pains along the way. Greg Laptevsky, Acquisition Marketing Director at Lot18 The Goal