facebook ppc advertising

Maximum Conversions for Facebook PPC

David Szetela

Clix Marketinghttp://szetela.me

Download My Book

http://ClixMarketing.com/CustomersNow

Why Facebook Is Great PPC

400 Million Customers

Relatively low competition

Insanely great targeting capabilities

Getting Started

Go to http://www.facebook.com/advertising/

Don’t log into Facebook – we suggest creating an

account that is separate from your Facebook

Profile.

Click on the “Create an Ad” button

Getting Started

Start with an Ad

Specify Targeting

Geographic Targeting

Demographic Targeting

Likes and Interests

Set Budgets and Bids

Create Account Details

2 Emails Later…

Main PPC Web Interface

Implement Conversion Tracking

Campaign Performance – Web Interface

Conversion Performance – Reports

Conversion Performance – Reports

Post-Impression: conversions that

result from people seeing the ad but

not necessarily clicking on it

Post-click: conversions that result

from people clicking on the ad

Demographic Report

Responder Profile Report

Hyper-Target Ad/Landing Page Combinations

Targeting Roulette Players in Swanage

Roulette/Swanage Landing Page

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Blackjack/Bournemouth Landing Page

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More Resources

Facebook Ad Help Files

Facebook Ads Fan Page -

http://www.facebook.com/FacebookA

ds

Ads at the Top of Gmail

Ads at the Top of Gmail

Put this in a Placement ad group:

mail.google.com, Inbox Top Center

Watch this video: http://

www.youtube.com/watch?v=NItbmss

VqoY

(wait until the end)

New Conversion Optimizer Features

View-through Conversions

VTC = conversions that occur after

banner ad has been viewed but not

clicked.

Clix estimate: 50% accurate

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Focused Change History

Opportunities->More Tools

April 11, 2023 36

New AdWords Keyword Tool

New AdWords Placement Tool

AdWords Sitelinks Ads

•Up to four links below ad

•Ads must meet “Certain Quality Criteria (i.e., position #1)

•Appears automatically for qualified campaigns

•Google claims “30% average increase in clickthrough rate”

SiteLinks

New AdWords Graphs

Maximum Conversions for Facebook PPC

David Szetela

Clix Marketinghttp://szetela.me

facebook ppc advertising

Business