Introductions

• Name• Company name• Your experience of using Facebook to promote your

business so far• One key thing you want to leave today knowing

Agenda

• Introductions• Overview• Start at the end• 4 main ad types• Using targeting• Setting up a campaign• Test and analyze

Outcomes

• Understand why Facebook ads are a cost effective way of reaching your existing audience or new prospects

• How to create your own and (and get it approved)

• How to measure success of your campaign• How to advertise the ‘right’ way

Where will my ads show?

Reasons to advertise on Facebook

• Increase likes• Be seen by more people• Generate clicks through to your website /

content / offer / something you’re selling• Get app installs• Share a video• Etc etc

Start at the finish line

Task

Spend the next 5 minutes discussing with the person next to you why you want to advertise on Facebook. What is your end goal?When the ad is clicked, where will it go?What does you want your new prospect or customer to think / feel / do?

Ads come in 2 main types

Ad structure

Let’s create our first advert….

…but first

Checklist of what we need before we start:• Who do we want to see our ad• Landing page (where will our ad go to?)• What image or video should we use• What need or we fulfilling or problem are we

solving• What’s our budget

Reasons your ad could be rejected

• More than 20% text in your image• Claims need to be substantiated• Needs to be suitable for the audience• Poor spelling, grammar or broken links

Set and forget

Time for a break

Reporting

Key metrics to look for:• Reach• Engagement (likes / clicks / shares)• Conversions

Over to you

Spend the next 15 minutes planning (or doing) the following:• Define your target market• Where do they need to go• What ad image do you want to use• What content will be engaging• What does success look like

Questions?

Pick N Mix

Our flexible way of working with you, including support for:• Website design and updates• Social media content and management• SEO• Paid advertising services such as FB ads and Google PPC• Email marketing• And much much more!

Starting at just £95 + VAT per month