6 best practices for facebook success
TRANSCRIPT
What really makes Facebook so effective
for Real Estate Agents?
■ The Cost per Impression■ Best generation of website traffic■ 68% of ALL Americans use
Facebook, and more than 75% of those Facebook users interact with the site DAILY.
■ Worldwide, there are over 1.23 billion daily active Facebook users. And 1.15 billion of those access it from their mobile device!
No.1POST EVERY DAY
■ Evidence that shows daily posting increases engagement and fan growth.
■ Regular, consistent posting will increase your page’s search result ranking.
■ TIP: Consider using the built in scheduling tool under PUBLISHING TOOLS for your page.[ see example ]
No.2USE FACEBOOK AS YOUR BUSINESS
PAGE■ Engage with other pages as your
business page WEEKLY■ This increases camaraderie, karma,
and exposes your organization to other people more effectively!
■ TIP: Check in to Rector Hayden as your business page during an event!
■ TIP: Check in as your page during a closing, vendor meet, or agent networking event.[see example]
No.3BUILD COMMUNITY
■ Utilize the TAG Feature and HASHTAG Feature
■ Especially if you’re recommending or if you are actively at an event with another business – tag them! Then their fans will see your business!
■ TIP: Utilize the @ symbol and the page ID/name to tag an account. Tag vendors during an event, competitors during a joint closing, local politicians, related entities when sharing articles
■ TIP: Use locally strong hashtags on relevant content, like #RHRFamily or #ShareTheLex[see example]
No.4ALWAYS HAVE VISUALS
■ Never post to your business page with JUST text. You will see a drastic reduction in engagement.
■ Visual Media includes, but is not limited to: photos, infographics, videos, slideshows, interactive links to websites, gifs, memes, emojis, etc.
■ TIP: Use Your Imprev Account to create graphics or media for your facebook page[see example]
No.5PROVIDE YOUR OWN INSIGHT■ Don’t leave your links naked!■ When sharing content from
other Facebook accounts or articles online, always add in your own insight.
■ TIP: Answer these questions:Why are you sharing this?What makes it important?Can I summarize or simplify the main idea?[see example]
No.6BE RESPONSIVE
■ Facebook is not a “Set-It and Forget-It” Strategy
■ Check your notifications and messages as often as you are able so that you do not miss lead opportunities or a chance to build a customer relationship.
■ TIP: Install the Facebook PAGES app on your smartphone and see PAGE notifications separate from the hub-bub of personal Facebook.[see example]