6 best practices for facebook success

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FACEBOOK SUCCESS Social Media Class | Rector Hayden REALTORS® June Laves

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FACEBOOK SUCCESS

Social Media Class | Rector Hayden REALTORS®June Laves

What really makes Facebook so effective

for Real Estate Agents?

■ The Cost per Impression■ Best generation of website traffic■ 68% of ALL Americans use

Facebook, and more than 75% of those Facebook users interact with the site DAILY.

■ Worldwide, there are over 1.23 billion daily active Facebook users. And 1.15 billion of those access it from their mobile device!

6 Best Practices for Facebook

No.1POST EVERY DAY

■ Evidence that shows daily posting increases engagement and fan growth.

■ Regular, consistent posting will increase your page’s search result ranking.

■ TIP: Consider using the built in scheduling tool under PUBLISHING TOOLS for your page.[ see example ]

No.2USE FACEBOOK AS YOUR BUSINESS

PAGE■ Engage with other pages as your

business page WEEKLY■ This increases camaraderie, karma,

and exposes your organization to other people more effectively!

■ TIP: Check in to Rector Hayden as your business page during an event!

■ TIP: Check in as your page during a closing, vendor meet, or agent networking event.[see example]

No.3BUILD COMMUNITY

■ Utilize the TAG Feature and HASHTAG Feature

■ Especially if you’re recommending or if you are actively at an event with another business – tag them! Then their fans will see your business!

■ TIP: Utilize the @ symbol and the page ID/name to tag an account. Tag vendors during an event, competitors during a joint closing, local politicians, related entities when sharing articles

■ TIP: Use locally strong hashtags on relevant content, like #RHRFamily or #ShareTheLex[see example]

No.4ALWAYS HAVE VISUALS

■ Never post to your business page with JUST text. You will see a drastic reduction in engagement.

■ Visual Media includes, but is not limited to: photos, infographics, videos, slideshows, interactive links to websites, gifs, memes, emojis, etc.

■ TIP: Use Your Imprev Account to create graphics or media for your facebook page[see example]

No.5PROVIDE YOUR OWN INSIGHT■ Don’t leave your links naked!■ When sharing content from

other Facebook accounts or articles online, always add in your own insight.

■ TIP: Answer these questions:Why are you sharing this?What makes it important?Can I summarize or simplify the main idea?[see example]

No.6BE RESPONSIVE

■ Facebook is not a “Set-It and Forget-It” Strategy

■ Check your notifications and messages as often as you are able so that you do not miss lead opportunities or a chance to build a customer relationship.

■ TIP: Install the Facebook PAGES app on your smartphone and see PAGE notifications separate from the hub-bub of personal Facebook.[see example]