tips & tools for facebook marketing success

Download Tips & Tools for Facebook Marketing Success

Post on 10-May-2015



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Facebook has become a focal point of many companies’ social media and marketing strategies and it’s on marketers to keep up with Facebook’s constant changes and best practices. Facebook marketing can range from very simple to very complex depending on the level you’d like to use it. Regardless of how much Facebook plays into your overall marketing strategy, there are certain things about Facebook marketing that every marketer ought to understand. Join WTWH Media’s social media team as they explain the different parts of a Facebook page and how to best utilize your efforts there. They’ll cover topics such as: the design & set-up of a Facebook page, what types of posts have the best chance of being seen by your audience, lessons learned from Facebook ads and their best practices, and how to navigate Facebook insights and use the information Facebook gives you to your advantage. Attend this webinar to learn: The intricacies of the design of a Facebook page and what you need to have filled out to have a complete profile What is Facebook Edgerank and how it plays in an important part in what types of content you post to your page How to use Facebook ads and their best practices to zero-in on your target audience to drive traffic to your site and/or increase the number of fans for your page How to use Facebook Insights to learn what things work best for your page and what is resonating with your audience


  • 1.This webinar will be available afterwards at & emailQ&A at the end of the presentationHashtag for this webinar: #SMWebinar2

2. Lance Brown@WTWH_SocialGuruHeather Centorbi @WTWH_SocialXprtStacy Combest@WTWH_SCombest3 3. Design & set upEdgeRank Posting best practices Facebook advertising tipsNew Facebook InsightsRole of Tabs Tips to grow your page 4 4. Renewable EnergyEngineering27 million3 million3.1 620 million thousand Solar Energy4.4 920 million thousandWind Power1.2 280 million thousand 5 5. Potential customers look onlineCustomers want to be heard6 6. What is your goal in creating a business Facebook page?7 7. Improve SEOEngage communityStrengthen relationships8 8. Relationships are seen by allROI-related metrics9 9. Keep your posts organized Help from repeating content10 10. Evergreen contentJust-in-time/ Trending content Top priorityRepurpose content 11 11. Logo Rarely changeCover image Be creative!12 12. Page name Category = Better resultsAbout section Keep it short Add website first13 13. Custom URL Like the name hard to changeBasic info Company overview Awards, Products..Contact info 14 14. What is it? Search that filters people & businesses based on phrases or combination of keywordsHow to use it: Identify and learn about fans, potential business partners and competitors15 15. Build your audienceIncrease brand loyaltyIdentify the people toconnect with your brand 16 16. Post settingsModeration blocklistPrivacy gatingNotifications17 17. ManagerContent CreatorModeratorAdvertiserInsights Analyst18 18. Feature other businesses and profilesInteract with other pages Comment Like Share19 19. 20 20. What is EdgeRank?Based on: Affinity Score Edge Weight Time Decay21 21. Still uses EdgeRank algorithm Popular page posts have a higher chance of being shown even if they are a few hours old22 22. Photos & videos vs. text & links Stock photos Memes Infographics23 23. EdgeRankChecker YouTube24 24. 25 25. FrequencyTime to postSchedulingThursday and Fridays engagement is 18% higher.26 26. Targeting Promoting Tagging Using hashtags Including a call-to-action27 27. Use reasonable moderationBe diverseBe transparentBe human28 28. Sprout Social Hubspot HootSuite Spredfast Socialoomph Seesmic Buffer29 29. 30 30. Increase fans Site traffic E-newsletter subscriptions Promote event/news/app, etc. BrandingFacebook Ads: 31. Say NO to blues & whitesSay YES to pop colors32 32. Simple Contrast Faces Humor Close-up Relevant Our Best Ad to date33 33. 1.2. 1. 3.2. 3.Credit: 34 34. A/B Test Test, Test, Test!Images Headlines Copy Call-to-actions35 35. The Cloud Technique Interests (dont forget to include your competitors pages) Geographies Workplaces Job TitlesBe Creative & Use Combinations36 36. NEW TOOL! Facebook Conversion PixelsStep-by-step 37 37. 38 38. OverviewPostsPage Page LikesPost ReachPage VisitsWhen Fans are OnlineTotal LikesHow Many Saw PostsTabs ViewedDaysNet LikesLikes, Comments, & SharesActions on PageTimesWhere Likes Came FromHides, Reports, & UnlikesPeoplePost TypesStats ofYour FansPeople ReachedPeople EngagedExternal ReferrersAll PostsAge & GenderAge & GenderAge & GenderGeography & LanguageGeography & LanguageGeography & LanguageTotal Reach 39 39. QUESTIONANSWER (tab)When is optimal time to post?When Your Fans Are OnlineWho is liking my page?Your FansWho is engaging with my page?People EngagedWhat days are my fans engaging?Post ReachWhat are people looking at on my page?Page VisitsWhat is my engagement rate?Posts (Drop-down menu)40 40. Be creative to answer the non-obvious Q: What is the optimal number of times to post per day?Track your unsubscribe and unlike rates each dayMeasured against what youre posting and how oftenFind point at which fans begin unsubscribing41 41. Measure traffic back to site using Google Analytics42 42. 43 43. Contests Videos Exclusives E-news Blog E-Commerce Support Tools Promotions44 44. PagemodoStatic HTML: iframe TabsLots of free, easy-to-edit templatesCompletely customizable tabs using htmlPaid option offers more tabsFree and offers online supportWooboxGrosocialFree Like gate tabsCan do most anything tab-related, drag-n-drop design, templates, gates, etc.Sweepstakes app - $29/mo.30-day free trial, $19.95/mo.LurjureShortstackEasy Drag-n-drop design with Like gatesFan favorite of #Toolchat group7-day free trial, $25/mo.Free options, plans start at $15/mo.45 45. Website Content(Whitepapers, PR, etc.)Print ads Email Signatures Business cards Event Banners Online ads E-Blasts Social Ads Vehicles Embedding PostsFree social media icons: 46. Auto-play videosFacebook for business Blog 47. If you never did, you should. These things are fun, and fun is good. - Dr. Seuss 48 48. WTWH MediaWTWH MediaWTWH Phone: 440.234.4531 ext. 108 Twitter: Phone: 440.234.4531 ext. 115 Twitter: Phone: 440.234.4531 ext. 119 Twitter: @WTWH_SCombestLance BrownHeather CentorbiStacy CombestWTWH Media Marketing Bloghttp://marketing.wtwhmedia.com49 49. This webinar will be available at & emailTweet with hashtag #SMWebinarJoin us for future webinars on various social media topicsLearn more about WTWH Medias social media services: email socialmedia@wtwhmedia.com50 50. 51