facebook success summit 2011 presentation
DESCRIPTION
Don't sell on Facebook! Make it easy and compelling to Buy: How and Why!TRANSCRIPT
Don’t Sell on Facebook! Make it
Easy and Compelling to Buy:
How and WhyPresented ByDave Kerpen
April 12, 2023
Design ©2011 Social Media Examiner • Content Copyrighted by Presenter
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Based on Likeable Social Media Chapter 18
Likeable Social Media:
How to Delight Your Customers,
Create an Irresistible Brand,
and Be Generally Amazing on
(& other social networks)
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What’s in store?
The News Feed: EdgeRank ExplainedThe Sales Funnel5 Applications to Help You Succeed5 Tips to Remember
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Put on Your Consumer Cap!
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The News Feed Algorithm
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EdgeRank Explained
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So How Do You Use This to Sell?
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The Sales Funnel
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Awareness
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Education
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Engagement Likeability
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Sales
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Repeat Engagement
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Keys to Facebook Marketing
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5 Applications to Help You Succeed
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1. Milyoni
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Milyoni Features
Helps entertainment and lifestyle companies convert Facebook fans into customers
First Facebook platform to offer on-demand video, live event streams, AND a fully streamlined commerce store within Facebook
3 product features include: Social Live, Social Cinema, and Social Shopping
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Milyoni In Action
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2. Wishpond
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Wishpond Features
Allows retailers to import their product data via their website, POS system, or CSV bulk upload and create a Store for fans to browse directly within Facebook
Easy setup and customizable storefront on Facebook
Does not feature a shopping cart
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Wishpond In Action
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3. 8th Bridge
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8thBridge Features
Facebook Commerce Facebook offers customers new ways for them to engage with your
brand
Personalized Shopping E-commerce websites bring customer’s friends into the shopping
experience
Social Promotions Offer customers a unique deal that will increase brand affinity and brand
awareness.
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8thBridge In Action
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4. Payvment
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Payvment Features
Social Sharing Through Facebook, Twitter, and Email
Products listed in Payvment’s social Shopping Mall
Seller Rating System
Product-specific coupon codes with automated posting
Analytics Built-in sales tracking
Social data by product (Likes, Tweets, and comments)
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Payvment In Action
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5. Shoutlet
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Shoutlet Features
Shop & Share feature can be quickly added to a tab and gives users the tools to discuss products with friends
List products of your choice
Drive purchasing
Encourage social shopping
Schedule upcoming promos and sales
Compare prices
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Shoutlet In Action
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The Future of Facebook Shopping
*Source: 8thBridge.com
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“Want” Button
*Source: 8thBridge.com
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“Own” Button
*Source: 8thBridge.com
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“Follow” Button
*Source: 8thBridge.com
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5 Tips to Remember
Create an attractive incentive!
Eliminate the middleman!
Implement easy-to-use shopping initiatives!
Make buying fun, easy, and shareable!
Always think like the customer!
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THANK YOU! / QUESTIONS?
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Engage with me @DaveKerpen on Twitter
Ask us questions @
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Or, email me anytime [email protected]