social media success summit
TRANSCRIPT
Why It Pays To Be Likeable
Social Media Success Summit
@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook
Slideshare.net/DaveKerpen
Social Media Realities
• Social media is not free
• Social media will not bring you instant results
• Social media cannot make up for a bad product or service
#Likeable #smss12
Listen First, And Never Stop Listening
#Likeable #smss12
Responsiveness Is Not A Choice
#Likeable #smss12
#Likeable #smss12
#Likeable #smss12
Respond To Positive Comments TooIn Your Unique Brand Voice
#Likeable #smss12
Respond To Positive Comments TooIn Your Unique Brand Voice
#Likeable #smss12
Meaningful Engagement Cannot Be Mechanical
#Likeable #smss12
Meaningful Engagement Cannot Be Mechanical
#Likeable #smss12
The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”
#Likeable #smss12
Provide Value
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable #smss12
Product Marketing
Provide Value
#Likeable #smss12
Professional Services
Every Brand Has A Story
#Likeable #smss12
Tell Your Brand’s Story, It’s Your Social Currency
#Likeable #smss12
Inspire Customers To Share Their Stories
#Likeable #smss12
Surprise & Delight
• Incentivized fans to take action
• Created meaningful engagement leading to an increase in sales
• Free Chill Zone day increased sales 23% over previous Friday
• 50% of sales attributed to Facebook
#Likeable #smss12
Use LinkedIn Ads To Perfectly Target Professionals
#Likeable #smss12
Reach Twitter Users In Real-Time Search
#Likeable #smss12
Build Word of Mouth Into Social Ads
#Likeable #smss12
Even Nano-Targeting Is Possible Via Facebook
#Likeable #smss12
Don’t Sell—Compel Customers to Buy
#Likeable #smss12
A Likeable Brand
#Likeable #smss12
Just Remember…
• Listen Up
• Respond To Everyone
• Be Likeable!
#Likeable #smss12
“It’s just a cocktail party.”
