facebook success - one agency's strategy
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1. I Caught my Staff on Facebook . . . . . . and I Thanked Them! Presented by: Andr Pichly, M.S., CPRP Recreation Superintendent City of West Sacramento 2. Summarize how we (West Sac Parks) developed our social media presence and how it is evolving Identify the key components for developing our user-friendly social media policy and training for staff Share examples of good posts and not so good posts, and a social media editorial strategy LEARNING OBJECTIVES 3. Be able to articulate the purpose of your organization having a social media presence and identify the key components in both a user-friendly policy and strategy Take material from this session that can be used to implement your own social media staff training session* *All documents will be available electronically When were done here . . . 4. Where do you feel your agency is with social media right now? Why does your agency use social media? If not, why? What are your concerns in regards to staff using social media? Small Group Discussion 5. "In a time when customers have the power to tarnish a brand and reach hundreds of thousands of people instantly via social networks, shouldn't you make it easy as possible for them to communicate with you in as many ways as possible? Tom Frick, Return on Engagement (2010) Control your social media presence. Social media is not a trend, it is a cultural shift and we need to embrace it. 6. We developed a policy that was user friendly and would allow us to evolve 7. Social Media Policy 8. Employees representing the City via social media outlets must conduct themselves at all times as representatives of the City of West Sacramento and act professionally and within established work rules and policies. Employees that fail to conduct themselves in an appropriate manner may be subject to discipline up to and including termination. 9. Facebook, Twitter, YouTube and City iLights are the only authorized social media outlets for use by the City. If other social media outlets are found to provide value to the workplace and the public they will be added to the list of authorized social media sites. 10. [Any and all posts must] Directly pertain to City of West Sacramento business, OR is information/question not related directly to the City of West Sacramento, but is designed to encourage a response in an effort to engage the follower and thereby increase the likelihood of appearing in their newsfeeds more often. 11. The City reserves the right to restrict or remove any content that is deemed to violate the social media policy or any applicable law 12. Own Your Post! 13. We decided to do it ourselves vs. having someone do it for us 14. "Consider creating an editorial calendar to help manage your content schedule. Tom Frick, Return on Engagement (2010) 15. "Consider creating an editorial calendar to help manage your content schedule. Tom Frick, Return on Engagement (2010) 16. Think like the customer . . . . . . . If you have your own Facebook account, how do you use it and what do you enjoy about it? What do you believe makes for a good post? Small Group Discussion 17. Who are our customers? Do you know which of your customers are using social media? Benefits of engaging customers vs. pushing information Questions we asked ourselves 18. Know Your Audience . . . throwing content blindly against a wall to see what sticks doesnt tend to be a very effective way to engage users. Instead, figure out who those users are and what they want and then provide it to them. Tom Frick, Return on Engagement (2010) 19. A free app that allows you to monitor multiple Facebook pages for your agency. Facebook PAGES Manager 20. Specialty Groups 21. Dont neglect the newsfeed! 22. Our next move with social media should be to . . . . _________________________________ Who will need to champion our social media effort? The three (3) things I want to take back to my organization are . . . . ____________________ Small Group Discussion 23. Social Media is not marketing . . . It is a form of 2-way communication that should be part of your marketing plan Social Media is not marketing . . . It is a form of 2-way communication that should be part of your marketing plan Social Media is not marketing . . . It is a form of 2-way communication that should be part of your marketing plan 24. Instaflash Finishing Touch Tadaa Pic Stitch and Pic Collage Colorblast Split Pic ComicBook Halftone Fun Photography Apps 25. Presented by: Andr Pichly, M.S., CPRP Recreation Superintendent City of West Sacramento (916) 617-4627 email@example.com : www.linkedin.com/in/andrepichly Department website: www.westsacfun.org Thank you!