présentation forrester - forum mdm micropole 2014

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  • MDM Trends for Micropole

    October, 2014

    Henry Peyret, Principal Analyst

  • 2013 Forrester Research, Inc. Reproduction Prohibited 2

    Agenda

    Sitting In The Perfect Storm Age of the Customer

    Today's Data Ecosystem Has Big Implications for MDM Relevancy

    Its Not MDM for Big Data; Its MDM for All Data

    MDM Innovations Are Coming Prepare For Data Citizenship

  • 2013 Forrester Research, Inc. Reproduction Prohibited 3

    Sitting in the perfect storm

    Age of the Customer

  • 2013 Forrester Research, Inc. Reproduction Prohibited 4

    Transform

    the customer

    experience.

    Embrace

    the mobile

    mind shift.

    Become

    a digital

    disruptor.

    Age of the

    customer

    Turn big data

    into business

    insights.

    Forresters four market imperatives are motivating new integration scenarios

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    Traditional linear value chain

    True business innovation derives from the dynamic ecosystems of value

    Dynamic ecosystems of value

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    Customer experience is enabled by the context between systems of engagement and systems of record

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    Today's Ecosystem Has Big

    Implications for MDM Relevancy

    Trusted data is a core value

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    MDM the Master of Context and Variety

    Mapping

    Integration hub

    Data dictionaries

    Data syntax

    Data parsing

    Data matching

    Lineage

    Structured

    Rigid

    Mastering

    Information Hub

    Data linkage

    Semantic model

    Profiles

    Navigation

    Structured, unstructured, semi structured

    Agile

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    The importance of data governance is understood . . .

    How important do you rate the following aspects of an information governance strategy?

    Base: 452 North American technology decision-makers; Source: Business Technographics Global Data And Analytics

    Survey, 2014

    Note: Respondents answering dont know are not shown.

    19%

    17%

    22%

    34%

    35%

    37%

    40%

    41%

    39%

    20%

    28%

    8%

    11%

    12%

    16%

    18%

    25%

    26%

    27%

    31%

    63%

    58%

    Third-party data purchases

    Outsourced data management and quality service

    Consulting services for data governance

    Reference data management

    Data profiling

    Data life-cycle management

    Data governance management tools

    Standardization and metadata management

    Master data management

    Data security and privacy

    Data quality

    4 5 = very important

    Sixty-two

    percent

    to 86%

    under-

    stand the

    impor-

    tance of

    data

    gover-

    nance.

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    Master data management

    tool

    Data quality

    tool

    Data profiling

    Metadata tool

    . . . which drives MDM adoption as a solution versus a tool

    Up to three-fourths of all MDM

    solutions have a cross-sell

    with data quality tooling.

  • 2013 Forrester Research, Inc. Reproduction Prohibited 11

    To what extent has your firm implemented the following aspects of information governance?

    8%

    6%

    11%

    9%

    4%

    21%

    16%

    18%

    16%

    12%

    19%

    20%

    21%

    22%

    11%

    12%

    10%

    11%

    11%

    12%

    32%

    32%

    25%

    24%

    56%

    Information/data quality

    Master data management

    Standardization and metadata management

    Information life-cycle management

    Data security and privacy

    Individual project level Department Business unit

    Subsidiary/company Cross-enterprise/corporate level

    Base: 452 North American technology decision-makers; Source: Business Technographics Global Data And Analytics

    Survey, 2014

    Note: Respondents answering dont know are not shown.

    . . . but data governance implementation is fragmented

    Only data security and privacy are implemented cross-enterprise.

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    29%

    28%

    31%

    30%

    32%

    24%

    30%

    28%

    26%

    22%

    23%

    23%

    18%

    11%

    17%

    13%

    25%

    12%

    22%

    12%

    13%

    17%

    8%

    8%

    6%

    8%

    6%

    10%

    6%

    7%

    6%

    5%

    4%

    7%

    6%

    3%

    4%

    6%

    8%

    4%

    4%

    5%

    4%

    6%

    3%

    3%

    2%

    3%

    2%

    7%

    1%

    4%

    1%

    2%

    1%

    2%

    1%

    1%

    1%

    1%

    2%

    1%

    1%

    1%

    3%

    1%

    1%

    1%

    Data quality

    Master data management

    Data profiling

    Standardization and metadata management

    Data life-cycle management

    Data security and privacy

    Reference data management

    Data governance management tools

    Third-party data purchases

    Outsourced data management and quality services

    Consulting services for data governance

    Less than $100,000 $100,000 to $500,000 $500,000 to $1 million $1 million to $2.5 million

    $2.5 million to $5 million $5 million to $10 million More than $10 million

    Base: 452 North American technology decision-makers; Source: Business Technographics Global Data And Analytics Survey, 2014

    Note: Respondents answering dont know are not shown.

    . . . and lacks investment except for security and privacy When considering data governance for all of your BI and analytics initiatives, what is the level

    of annual investment for the following data governance capabilities companywide?

    Companies invest approximately 5x more in data security as compared to any other governance area.

  • 2013 Forrester Research, Inc. Reproduction Prohibited 13

    6% 18%

    6%

    48%

    17% 6%

    18%

    9%

    53%

    10% 8%

    15%

    8%

    48%

    11%

    Sales/marketing Department of thechief data officer

    Finance IT department Other department

    Data quality

    Master data management

    Data modeling

    Base: 249 North American technology decision-makers; Source: Business Technographics Global Data And Analytics

    Survey, 2014

    Note: Respondents answering dont know are not shown.

    Strategic

    Tactical

    IT still owns much of data governance, but the shift toward CDO role is evident

    Which organizational unit currently has primary ownership of the following tasks or responsibility areas?

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    Its Not MDM for Big Data; Its MDM for All Data

    Modern data strategies causing orgs to re-assess MDM

  • 2013 Forrester Research, Inc. Reproduction Prohibited 15

    Systems of record host

    transactions in the

    virtual world.

    Systems of engagement guide

    people in their physical world.

    Context between systems of engagement and systems of record is the key integration challenge

    Source: November 16, 2012, Great Mobile Experiences Are Built On Systems Of Engagement Forrester report

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    2011 to 2014: MDM shifts from recipes to charting new paths MDM shifts from program to strategy.

    32% of inquires seek ways to evolve MDM as they evolve their overall data strategies. That represents a two-fold increase from 2011.

    MDM strategy replaced by data governance in priority.

    75% MDM inquiry reduction between 2011 and 2014. The back-story is that data governance inquiries are taking on an enterprise

    perspective.

    Ownership and interest shifting toward business stakeholders.

    77% of technology management decision makers feel they own MDM

    54% of business decision makers agree.

    23% gap indicates that business decision makers are beginning to consider MDM under their purview. .

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    Data Governance Of Today And Tomorrow

    February 2014 Data Governance Archetypes Shape The Focus And Fate Of Your Business

  • 2014 Forrester Research, Inc. Reproduction Prohibited

    Driven by distinct Data Governance Archetypes That Match Business Outcomes And Data Types

    February 2014 Data Governance Archetypes Shape The Focus And Fate Of Your Business

  • The Citizen - Personal Responsibility

    Focus

    Collaborative governance

    Accountable roles Contributor to data

    evolution

    Coordinated controls

    Fate

    Ideation Personal responsibility Agile governance

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    MDM Innovations Are Coming

    Prepare for Data Citizenship

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    Semantic MDM Contextually visualize and navigate the graph

    Semantic MDM Building context

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    Analytical MDM A