forrester & omc

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  • 1.Omnicom and Forrester ResearchCollaborating for the Success of your ClientsDorothy M. JohnsonKelly DoyleMeghan Barrett

2. Forrester is a global research and advisory firm 2012 Forrester Research, Inc. Reproduction Prohibited 2 3. 2012 Forrester Research, Inc. Reproduction Prohibited 3 4. 2012 Forrester Research, Inc. Reproduction Prohibited 4 5. 2012 Forrester Research, Inc. Reproduction Prohibited 5 6. Forrester helps agencies standout in a crowded marketplace 2012 Forrester Research, Inc. Reproduction Prohibited6 7. Forrester drives agency value in three key areas.. 1 Win new businessWork with us to establish thought leadership, define your target audience, andvalidate your pitch or proposal 2 Client engagement & retentionUse our data and experts to help you develop programs and hone yourrecommendations with a trusted third party perspective 3 Agency strategy & developmentBring us into your boardroom to help set direction for the future and prepareyour teams for whats next. 2012 Forrester Research, Inc. Reproduction Prohibited7 8. Winning new business 1Demonstrate thought leadership and innovation Work with Forrester experts on custom external-facing materials establishing market credibility Sponsor webinars on emerging technologies Brief Forrester analysts for possible research inclusionGet smart about the prospective client/industry Get up to speed on the industry/prospective client/competition in a session with Forrester experts Use data-driven insights on the target audience to perfect your pitchValidate your recommendations Validate your recommendations with data from a trusted third party perspective Review your pitch with the analysts who have a seat at the table with your prospective clients and the industry expertise you need 2012 Forrester Research, Inc. Reproduction Prohibited 8 9. Reach prospects and demonstratethe value of your solution TEI customer case studies: Quantify the value realized by your customers. Recount your customers path to that value. Apply to simple or complex capabilities and markets. TEI ROI estimator: Gives prospects a quick, personalized ROI estimate. Captures prospect information via the Web for sales follow-up. Promotional speeches and webinars: Compel prospects to participate in your event. Engage Forrester experts with your audience. 10. Client engagement2Kick off new relationships Create an Immersion Day where your new account team can come together with Forrester and do a deep dive on a new clientAdvise your clients Bring Forrester in for a Strategy Day to vet your client recommendations with an objective third party Use research and custom data to validate your adviceEnhance your relationships Convene client summits with your team and Forrester experts to discuss a hot topic 2012 Forrester Research, Inc. Reproduction Prohibited10 11. Insights into global consumers FORRESTER CONSUMER TECHNOGRAPHICS +Longest-running digitalconsumer study (since1997) +300,000+ completedsurveys +1,400 brands +300 attitudes captured + 6 proprietary profiles ____________________ =Deep, customizable,trended consumer insightsHow technology affects consumers attitudes, behaviors, and motivations 2012 Forrester Research, Inc. Reproduction Prohibited11 12. Engage with Forrester through Data collected across 19 countries, which formsinsights into technology adoption and howtechnology affects the attitudes, behaviors, andmotivations of business buyers, consumers, andemployees. 330,000 consumer and 50,000 business surveys Custom completed, representing 56% of the population global dataand 80% of the worlds gross domestic product. 35 market forecasts to help formulate strategy,benchmark performance, and optimize planning.Business data measuring the impact of morethan 35 unique marketing vehicles across allstages of the tech purchase process. Support from a client data service team. 2012 Forrester Research, Inc. Reproduction Prohibited12 13. A clients perspective I use Forresters Consumer Technographics service almost every day to either win new business or deliver actionable insights to my clients. Technographics in-depth data about consumers digital behaviors and attitudes across a variety of industries helps me create a vivid portrait of the target consumer depending on my clients needs.Katherine LumbVP, Director, Strategy & AnalysisPublicis Modem 2012 Forrester Research, Inc. Reproduction Prohibited 13 14. 2012 calendarFORRESTER FORECASTVIEW Forecast schedule is subject to change EU 7 includes France, Germany, Italy, Netherlands, Spain, Sweden and UK W. Europe includes EU 7 and Austria, Belgium, Denmark, Finland, Greece, Luxembourg, Norway, Portugal and Switzerland AP includes Australia, China, India, Japan and South Korea LATAM includes Brazil and Mexico Global includes 53 individual countries 15. Insights into the global workforce business buyers. Understand the how and why business budget for, purchase and use technology. Forrester Forrsights voice-of-the- buyer insights help: Validate business cases to executive and management teams. Provide proof points in marketing and messaging, leveraging the Forrester brand. Educate sales teams and partners on customer needs and market conditions. Align your market approach and channel strategy with customers needs and local opportunities. 2012 Forrester Research, Inc. Reproduction Prohibited 15 16. Example: insights into business buyer and workforce behavior FORRESTER FORRSIGHTSTechnology inhibitors65% of software decision- Purchasing drivers makers have security 68% of firms report theirconcerns regarding top purchasing driver for Disruptive technology adoption software-as-a-service software-as-a-service was(SaaS), and 54% are speed of implementation32% of mobility decision- makers report that their concerned about and deployment aboveintegration challenges with cost. firms have already adopted mobile device management other applications. services. Impact of technologyEnd user behavior 61% of firms that have24% of enterprise business technology adopted unified users have bought something with their communications report own money to help them do their job, improved collaboration and 25% have convinced their company between dispersed teamsto buy something new to help them do as the primary benefit. their job. 2012 Forrester Research, Inc. Reproduction Prohibited 16 17. Measuring marketing impact TECH MARKETING NAVIGATOR:FORMERLY KNOWN AS STRATEGIC OXYGENInfluencersMap the shifting levels ofinfluence that decision-makers have throughoutthe purchase process ensure that you are Vehicles andpropertiestalking to the rightMeasure the impact ofpeople at the right time.more than 35 uniquemarketing vehicles communicate whereyour message willhave the greatestreach.ContentEvaluate theeffectiveness of 28different content typeswhen paired with eachvehicle deliver theright message toyour customers. 2012 Forrester Research, Inc. Reproduction Prohibited 17 18. Agency strategy & development3Strategy review Review the impact of market disrupters and prepare for whats nextCompetitive analysis Benchmark yourself against the competitionProfessional development Train your internal teams on emerging technologies and techniques 2012 Forrester Research, Inc. Reproduction Prohibited 18 19. December 2011 Mistakes To Avoid When Hiring An Interactive Design Agency, 2011 2012 Forrester Research, Inc. Reproduction Prohibited19 20. Thank youDOROTHY JOHNSON+1 212.857.0714DJOHNSON@FORRESTER.COM