contentserv - pim le noyau central d'un ecosysteme digital - data forum micropole 2016

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  • 1

    the core of a digital eco-system

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    Add slide withspeakers

    Laurence Caron| ContentservManaging director

    Expertise20 years of experience with various positions in marketing, sales partner and alliances management in the Software & High Tech IndustryExtensive experience in MDM, PIM, DAM and ECM.

    Todays SpeakersNaima el Omari | Dorel JuvenileIS Project Manager Marketing & NPD

    Expertise9 years of experience in project management of IT implementationsin different industries in insurance, banking and retailer- & consumergoods. Experience in PIM/DAM, MDM, PLM, CRM.

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    Lessons learned Vision for the future

    Why Contentserv

    About Dorel Context & Challenges faced

    Agenda

    Why a PIM solution

    Why Contentserv

  • 4

    Dorel global

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    Juvenile

    Recreation / Leisure

    HomeFurnishing

    Key brands in 3 segments

  • 610,450 employees across 25 countries worldwide

    Dorel Juvenile Canada

    Dorel Juvenile USA

    Dorel Juvenile Chile

    Dorel Juvenile Europe

    Dorel Juvenile China

    Dorel Juvenile Australia

    Dorel Juvenile Brazil

    Dorel Juvenile Mexico

    Juvenile operating structure

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    Dorel Juvenile brands Europe

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    Many users Various languages Different output channels Demanding market High expectations

    Overall content complexity

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    Product

    Information

    Finance

    Procurement/ Supply chain

    Sales

    Quality

    Customer Svcs

    New Prod Dev/

    Marketing

    Customer

    Relationship

    Mgmt (Klee/SMS)

    Branded

    Websites

    PDM

    (TeamCenter)

    ERP

    Minos

    Warehousing

    (LM6)

    ERP

    Minos

    Team

    Space

    Brand

    portal

    CampaignsCollections

    Packaging

    User guides

    Product

    introductions

    Consumer

    Contacts

    (DCC)

    Spare parts

    Dbase

    (PID)

    Service

    PortalsProduct

    Fiches

    E-Com-

    merce

    Brochures

    Homolo-

    gation

    data

    Compliance

    Prod

    Dbase

    (CDB)

    Product

    Fiches

    Lectra

    Deal

    E-sales

    Content in silos

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    Distributing content = nightmare

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    Example calculation Bb Confort:

    New products or product changes 10.000

    Touch points/output channels 6

    Languages 11 _________________________________________________

    10.000 x 6 x 11 makes 66.000 variants!

  • Simple is harder than Complex

    12

    Insert image

    Simple is harder than complex

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    Pinpoint capability elements

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    People

    Tools

    Process

    Information

  • 15

    People

    Tools

    Process

    Information

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    Information

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    Information - Landscape

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    Information - Print

    Assets (Images, Logos, Icons,...)

    Marketing texts

    Product information(incl. Master Data - ERP)

    Profile and action data (customers, partners, offices, ...)

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    Information - Services

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    Information - Website

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    Information - Shop

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    Information

    Single source of truth, upload once use many Content used by multiple departments Content used for website, e-commerce, SFDC,

    catalogue, popsheets

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    Data consistency & access- Global & Regional level- All business channels- Global segmentation

    Define & deploy best practices- Validate pictures and data (versions)- Harmonize communication, formats

    and content

    Improve efficiency & time to market- Share same data sources- Catalogs process more efficient

    Unlock opportunities- Internal and external communication- Support new global business channels

    (E-commerce, Marketing campaigns etc.)

    Tools

  • v

    24

    NeedsCoverage

    Integrated DAM

    Complex organization

    UX & Access management

    Multi-channeling

    Global

    Flexibility

    Key drivers PIM system

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    Elaborated inheritance and duplication

    Flexible data model & complete workflow

    DAM complete and easy to use

    Multi brands, multi languages & localization

    Easy of use search functionality

    Why Contentserv?

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    Technology partners e.g.

    Reference customers using PIM globally

    The perfect fit

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    About ContentservIndependent Software Vendor founded in 1999Specialist in Enterprise Marketing Management

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    Analysts recognition & Market awards

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    60 new customers won in the past 12 months

    Retail & Distribution

    Consumer Goods(CPG & Durable

    Goods)

    Manufacturing & Engineering

    Pharma, Finance & Others

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    Customer satisfaction

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    People

    Tools

    Process

    Information

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    People

    PIM throughout entire organization +/- 80 users trained in 2016 Train the trainer Role descriptions

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    Process

    Catalogue process defined Gaps, rework, waiting time identified

    and optimization implemented New departments / stakeholders

    involved and trained in PIM

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    People

    Tools

    Process

    Information

    Optimization realized by efficient use of capability elements

    Connecting people, process, informationand tools is key to roll out a PIM system

    successfully

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    Where will you start?

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    Challenges

    Optimized UX for Y generation Fact based working - insights Bring complexity to the background Make changes flexible

    Learnings

    Change management under-estimated Project workload as add-on Content management: Operation to Transformation Project to Process Content ownership is key

    Our challenges & learnings

  • 3737

    2014:ImplementPIM,migration,interface,workflowsandorganization

    2015:ImplementDAM,Indesign,CreateMasterCatalogues&website

    2017andbeyondMoreregionsBETHEREWHERECONSUMERSARE

    December2013:Businessbriefandpartnerselected

    2016:Moreprints,morechannelsmorebrands

    Climbing steps to success

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    Have a single source of truth for multi-channeling in a complex organization

    Data centralization and access management increase efficiency

    Data consistency and a single source of truth leads to a higher conversion

    Unlocks opportunities for better internal communication

    A journey where opportunities pop up along the way

    PIM the core of a digital eco-system

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    Letscontinuewithanicelunch

    Contactdetails:

    NaimaelOmariNaima.ElOmari@dorel.eu

    DaisyvanWilligenDaisy.vanwilligen@dorel.eu

    LaurenceCaronlcaron@contentserv.com

    Thank you!