data forum micropole 2015 - forrester - data gouvernance valuation

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  • Data Valuation and Data

    Governance for MicropoleHenry Peyret, Principal Analyst

    December, 2015

  • 2015 Forrester Research, Inc. Reproduction Prohibited 3

    We work with business and technology leaders to develop customer-obsessed strategies that drive growth.

  • 2015 Forrester Research, Inc. Reproduction Prohibited 4

    Agenda

    Data Valuation and Governance Effectiveness

    Data Governance Applications to improve Value

    and Effectiveness

    Recommendations

  • 2015 Forrester Research, Inc. Reproduction Prohibited 5

    Data Valuation : Internal Data Usage

    Usual :

    For efficiency by Process mapping

    Non Usual :

    For money making by Revenue mapping

    For strategic support by Objectives mapping

    For non tangible benefit by

    For customers value by Values mapping

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    Data Valuation : External Data Usage

    Data Economy

    OpenData

    External Data Sources Management

    Selling Data to aggregators (Axciom and

    others)

    API Economy

    Selling Data

    Selling Services using your data

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    Customer Journey

    -2 days

    -2 hours

    Flight

    +2 hours

    +2 days

    APIs from mobile moments

    Core processes

    Reservation

    Customer Loyalty

    Flight System

    Bagage Handling

    Each Mobile Moment generates an API

    Book

    Reservation

    Change

    reservation

    Request

    Upgrade

    Reserve Seat

    Check In

    Confirm departure time

    Request lounge acces

    Confirm gate location

    Get Duty Free

    Check arrival

    time

    Order food

    Order

    entertainment

    Set up Wi-Fi

    ?

    Arrange ground transportation

    Report and track lost luggage

    Confirm mileage points earned

    ?

    Fill out customer survey

    Book reward travel

    Verify upcoming reservations

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    APIs from mobile moments to IoTevents

    Customer Journey

    -2 days

    -2 hours

    Flight

    +2 hours

    +2 days

    Core processes

    Reservation

    Customer Loyalty

    Flight System

    Bagage Handling

    IoT Public Hubs

    Mobile Moments IoT events+Insights

    Book Reservation

    Change reservation

    Request Upgrade

    Reserve Seat

    Plane

    OnBoarding Luggage

    Passenger Presence

    Check In

    Confirm departure time

    Request lounge acces

    Confirm gate location

    Get Duty Free

    Check arrival time

    Order food

    Order entertainment

    Set up Wi-Fi

    Arrange ground transportation

    Report and track lost luggage

    Confirm mileage points earned

    Fill out customer survey

    Book reward travel

    Verify upcoming reservations

    Beacon

    OnBoarding Passenger

    Airport/Lou

    ngePresence

    Taxi

  • 2015 Forrester Research, Inc. Reproduction Prohibited 9

    There is no data valuation without DG

    Data Governance is the corollaryto Data Valuation and vice versa

    But this is a different and evolvingDG :

    Risks vs rewards

    Caring about data usage and not just

    collection

    Managing policies within ecosystems

  • 2015 Forrester Research, Inc. Reproduction Prohibited 10

    What about data governance (1.0) valuation?

    Quality : efficiency in processes

    Uniqueness : efficiency in processes

    Lifecycle : costs savings about storage

    Compliance : risk avoidance and regulation trust

    Security : risk avoidance and customertrust

    Privacy : customer trust

  • 2014 Forrester Research, Inc. Reproduction Prohibited

    Data Governance 2.0 Motto: Protect And Serve

    February 2014 Data Governance Archetypes Shape The Focus And Fate Of Your Business

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    The changing nature of Data Governance Objectives

    DG 1.0 objectives DG 2.0 Objectives

    Quality 100% Good enough depending on

    usage

    Uniqueness Unicity Multi viewpoint

    Lifecycle

    (compliance)

    Storage and availability at

    best cost

    From real time to historical at no

    cost

    Security Classification Zero trust

    Metadata Preliminar

    Access and storage

    After

    Build automation, management

    and context => machine learning

    Privacy Like security Offer transparency for

    customers

    Graphical

    representation

    -------- Learning interpretation of large

    volume, 3D navigation

    Algorithms -------- Applicability

    Integration -------- Nature of integration influence

    the data usage (real time, data

    context)

  • 2015 Forrester Research, Inc. Reproduction Prohibited 13

    Agenda

    Data Governance Effectiveness Issues

    Data Governance Applications to improve

    Value and Effectiveness

    Recommendations

  • 2015 Forrester Research, Inc. Reproduction Prohibited 14

    Semantic and/or Machine Learning Examples

    IBM Watson

    Semantic in Data Preparation : Trifacta, Paxata, Liaison Technology Contivo, Alation, Informatica Live Data Map, Dell Boomi

    Big Data ingestion : Tamr

    MDM : Pitney Bowes Spectrum (Graph DB), NexJ (Graph Database)

    Semantic in analytics : Alteryx, Datameer,

  • 2015 Forrester Research, Inc. Reproduction Prohibited 15

    But Machine Learning Does Not Replace Data Governance

    Govern your marchine learning : whatare the mechanisms to trust the machine

    What is the right set of documents?

    Have the results been reviewed by experts?

    Is the machine providing enough evidence and

    transparency to justify the results?

  • 2015 Forrester Research, Inc. Reproduction Prohibited 16

    DG Stewardship Application completesthe DG landscape

  • 2015 Forrester Research, Inc. Reproduction Prohibited 17

    DG SA Vendors are forming an emerging market

    BackOffice Associates

    Collibra

    Diaku

    Datum

    Global Data Excellence

    IBM

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    Recommendations : DG is a journey

    1. Road map your data quality and governance strategies by

    business outcomes.

    2. Plan for machine learning, semantic maps to replace traditional

    DG tools but not replacing the need for DG

    Data variety and explosion of data engagement will outpace

    manual development and stewardship of data

    3. Consider DG Stewardship Applications to improve effectiveness

    using Data Valuation

  • Thank you

    forrester.com

    Henry Peyret

    +33 684829551

    hpeyret@forrester.com

    @hpeyret

    mailto:hpeyret@forrester.com