Ideation Bootcamp

The Founder Institute

http://FI.co/join

GOAL:Develop a winning idea.

CHALLENGE:Everyone has ideas.

REALITY:Ideas don’t matter.

Execution matters.

A Good Idea?

Brainstorm

Evaluate

Research

Kill

Discuss

Step 1: Brainstorm

ANGER

PASSION CURIOSITY

More ideas are better.

Nothing is taboo.

Don’t say, “no,” right away. Keep everything.

idea

ideaidea

idea

idea

idea

idea

idea

idea

idea

idea

Your target is 25 ideas.

Step 2: Evaluate

Do you want to pursue this for 20 years?

IDEAYOU

Never pursue an idea that you don’t love.

You willobsess overyour idea foryears to come.

personality fit

Step 3: Research

Step 4: Discuss

Business to Consumer

• Survey 500+ Consumers• Facebook Advertising• 25+ Interviews

Business to Business

• 20 Domain Experts• 10 Businesses• 3 Letters of Intent

Speak to anyone and everyone that will listen.

Step 5: Kill

25 Ideas

10 Evaluate

5 Research

3 Discuss

1Pursue

1Pursue

Tips

Nobody will steal yourstupid idea.

It’s easy to fall in lovewith a bad idea.

The best ideas complete your own life story.

Exercises

Audience Participation

• What is your idea?

• How does it fit within your life narrative?

• What research have you done?

• How many people have you spoken to?

• Have you genuinely tried to kill the idea?

Thank you!

The Founder Institute

http://FI.co/join