workshop ideation

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Workshop Ideation for minor Entrepreneurship @ University of Groningen

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  • 1. WorkshopIdea-on

2. Agenda 09:00Coffeeandtea 09:15Introduc4on 09:30Whatisidea4on? 10:00Gotowork! 11:00Coffeeandtea 11:15Pitches 11.45Nextsteps. 3. Workshopobjec-ve:IdeatoValueProposi-on 4. Star-ngabusiness,whichdirec-on?BlueOceanStrategy(KimandMauborgne,2005) 5. Redocean:anexis-ngproduct-market1. Anexis4ngproduct-marketlooksinteres4ng2. Marketanalysisisconducted3. Compe44veadvantageisdefined4. Businessplanisdeveloped5. Resourcesareacquired6. BusinessstartsGoal:Haveabusinessthatisbeerorcheaperthanyourcompe4tors! 6. Blueocean:anewproduct-market1. Thereisaproblemthatcanbesolved2. Theproblem-solu4onisideated3. Theideaistransformedintoavalueproposi4on4. Thevalueproposi4onistested,improvedorrejected5. BusinessstartsGoal:Haveanuniquevalueproposi4onthatisnewtothemarket! 7. Howtogrownewideas? 8. Apopularmethod:DesignThinking 9. Apopularmethod:DesignThinking 10. Apopularmethod:DesignThinkingCon-nuousfeedbackloop!!! 11. Somerelevant(popular)literature 12. Anidea-onexamplefromLaunchCafe 13. Today:apoten-almul--millionbusiness 14. Today:apoten-almul--millionbusiness 15. IdeatoValueProposi-onWhyshouldsomebodypayforyouridea?Explain Whatisyourproduct/service? Whoisyourcustomer? Howareyougedngpaid? 16. BusinessModelCanvas 17. BusinessModelCanvas:ValueProposi-on 18. Howdoideasarise? Problem-solu4on:Findaproblemandsolveit. Deriva4ve:Changesomethingthatalreadyexists. Symbio4c:Combinemul4pleideasintoanewone. 19. ThePianoStairs 20. Howdoideasarise? Problem-solu4on:Findaproblemandsolveit. Deriva4ve:Changesomethingthatalreadyexists. Symbio4c:Combinemul4pleideasintoanewone. 21. Theworkshoptask Step1:Iden4fy A(social)problem Anemerging(technological)development Step2:Takeanexis4ngproduct/service Step3:Combinebothelementsintoanewidea(usetheblueoceanapproach) 22. Kickstart- Risingcostofhealthcare+Toilet- DelaysinPublicTransport+Smartphone- Wirelessdevices+Marbles- Crowdsourcing+Retailstore- Gamifica4on+FitnessCenter 23. Wearathinkinghat(deBono,1985) 24. Ac-on! Formgroupsofmax.4students PickaSocialproblem/emergentdevelopment+product/service Chooseyourhat Developyourideaintoavalueproposi4onYouhave60minutes!! Pitchthisvalueproposi4on 25. Remember:IdeatoValueProposi-onWhyshouldsomebodypayforyouridea?Explain Whatisyourproduct/service? Whoisyourcustomer? Howareyougedngpaid? 26. Idea-onisfun!! 27. Givemeyourpitch! 28. Tipsforyou! Ideatewithdifferentpeopleandweardifferenthats! Anideaisonlyworthpursuingifthereisavalueproposi4on Fromthevalueproposi4onyouenterthenextphase