out of 18
Post on 01-Nov-2014
Embed Size (px)
DESCRIPTION2008/2009 Retail Ideation Rsolutions
- 1. Retail Ideation Meeting
- 2. R solutions Thinking Inside h Ci l Thi ki I id the Circle Manufacturers and virtual manufacturers are continually faced with many business challenges such as: D l i d Developing and executing within a POG ti ithi Extending products across brands and channels Repositioning and refreshing a brand to align with target end users Exploring and entering into new distribution channels Designing & Developing retailer-specific POP, Packaging & Merchandising These are just a few business challenges that R solutions tackles every day. The key to our success is our keen ability to interact within the constantly changing business world. R solutions stays current with the new trends and the many technologies now available in the market place. We recognize how retailers are constantly altering the dynamics of the manufacturer and consumer relationships.
- 3. Display Execution Ratings Key Area of Response Key Marketing Executives rated retailer on their ability to execute effectively. ff ti l Wal-Mart, Lowes, Costco, Target and Meijer scored above Fair execution, while The Home Depot scored below in display programs.
- 4. Importance of Retail Amenities Key Responses K R What are consumers looking for in the retail shopping environment? Knowledgeable, high-quality store employees 65% list as Must Have Well organized Well-organized product presentation 62% list as Must Have
- 5. Knowledge Store Associate Dearborn Brass Superior Tool Tear pad Apron Card Clients Served Educate the store associates on product usage.
- 6. Knowledge g End Consumer & Store Associate Switch on the Savings Consumer education/awareness program p g Performed in-store by THD associates AND TCP staff Educated regarding CFLs and their p environmental impact Included giveaways and demonstrations The program fit into (1) THDs desire to educate consumers & store associates regarding their products and (2) the environmentally-friendly trend in THD
- 7. Organized Product Presentation Oatey In-bay Plan-o-gram Header Fli b k Flipbook Other Clients Served: Packaging Labels Tear pad
- 8. Budget Allocation by Tactic for 2008 Key Responses Consumer Product Manufacturers looking ahead Packaging Design 60.7% responded more emphasis on Packing P-O-P Displays 54% responded more emphasis on Displays
- 9. Packaging Design Counter Top MacTac (Bemis Corporation) ( p ) Display engaged R solutions to create and build brand awareness around their new p product UGLU. Elements included: Packaging/Design DIY Roll/Clip strip package R ll/Cli i k Sell Sheets QVC packs Press Kit Web site development Costco Display Counter Top Display Costco Display
- 10. P-O-P Display Hydro-Industries needed to convey the h products uses and applications, and capture consumer attention on the shelf. Outlets include: Lowes The Home Depot Wal-Mart Costco Display Before & After
- 11. Awareness Key Response Consumers were asked about signs and displays in retail atmosphere End of Aisle Awareness Capture the end users attention Broadcasts branding opportunity
- 12. Promotional Events Key Responses Consumers respond to Marketing Events Perception of Free is Good! TCP/THD Change a light, g g , Change the World example Sherwin Williams and Co-op stores
- 13. Free Sample TCP Change a Light Pledge Arranged promotional partnerships for program Gave away 1 million bulbs Managed all design elements, legal, awarding and prize fulfillment Received a response of 16,000 pledges on line and received on-line several thousand more by mail. Overall, the program received more than 25,000 pledges p g
- 14. Sherwin Williams - Co-Ops At the 2007 Spring Market Tradeshows, Sherwin Williams Co-ops offered custom-fitted sunglasses to those that purchased an l h h h d assortment. Each buyer was able to choose from a selection of Maui Jim sunglasses and have them custom fitted by an on-site Maui Jim representative. ACE sold an additional 200 pallets of product!
- 15. Two-Step Distributors Cruise In Style Sales-driving program for TCP's Commercial & Instit tional (C&I) Institutional distribution TCP offered three different sized gondolas stocked with product for a special price/package Measured 1 price/package. million dollars of increased top line sales Every time a distributor purchased a display they were display, entered into a sweepstakes. Every time they ordered $500 of restocking product, they received an additional entry Three Sweepstakes Winners in each of TCPs 4 regions Included a rep agency overlay where agents received an entry for every entry their customers t th i t received
- 16. New Distribution Channel Counter Program Direct to Plumbing Contractors Hansgrohe wanted to expand their market base by making their products easily available to plumbing contractors R solutions provided a turnkey p y solution that enabled Hansgrohe to sell over-the-counter directly to plumbing contractors Hansgrohe To Go! H h T G ! R solutions: Produced merchandising and ma
View more >