quick ideation workshop

18
@dougaled / @getviable Ideation getviable.com

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@dougaled / @getviable

Ideation

getviable.com

@dougaled / @getviable

An idea is nothing more nor less than a new combination of old elements

- James Webb Young

@dougaled / @getviable

What is ideation anyway?

@dougaled / @getviable

the process of bringing ideas to life

@dougaled / @getviable

The Design Thinkers

“RADICAL” design alternatives

@dougaled / @getviable

@dougaled / @getviable

How might we…

Use parts of this problem for good?

Separate the problem from the experience?

Make it the opposite of the problem?

Challenge the assumption of the problem?

Change the status quo that

@dougaled / @getviable

Ideation Techniques Brainstorming (alone/together) Brainwriting ForceFit (intense peace) Poetry Borrowing Logical level Up Bizarro world

@dougaled / @getviable

Questions… Do you know you are solving a problem?

Do you know whose problem you’re solving?

Do you know what problem you’re solving?

How do you know?

Who have you talked to?

…Has your idea changed as a result?

@dougaled / @getviable

The journey of an idea

Minimum Viable

Product

Traction

Woooohoooooo!

Confusion, Chaos

[Time & Money]

Validation

YAY!

@dougaled / @getviable

IDEAS

CODE

DATA

LEARN

BUILD MEASURE

Lean Startup

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@dougaled / @getviable

Business Model Canvas

@dougaled / @getviable

@dougaled / @getviable

Where is ideation?

ideation

MVP Traction Chaos

Validation

@dougaled / @getviable

In closing

Some practical idea stuff…

@dougaled / @getviable

7 Rules of an Idea 1.  Simple ideas win 2.  Simple original ideas win twice

3.  Single revenue stream

4.  Name your customer

5.  Easy to explain 6.  BIG market

7.  Legitimate secret sauce

@dougaled / @getviable

The idea itself

1.  Must be specific

2. Avoid buzzwords

3. Avoid adjectives

@dougaled / @getviable

Idea Articulation I am developing (a defined offering) to help (a target audience) to (solve a problem)

with (secret sauce) .

@dougaled / @getviable

Testing your idea

1.  Share your idea – feedback rocks

2.  Ideas don’t matter – execution does

3.  Nobody is going to steal your idea

4.  NDAs are obsolete

Dougal Edwards Linkedin.com/in/dougaledwards @dougaled GetViable.com @getviable

Questions?