IdeationRicardo Sequerra

Where do ideas come from?

Insights for innovative and disruptive ideas come from observating our daily lives

SCAMPERScamper is a checklist that helps you to think of changes you can make to an existing product

to create a new one. You can use these changes either as direct suggestions or as starting points for lateral thinking.

S - SubstituteC - Combine A - AdaptM - ModifyP - Put to another useE - EliminateR - Reverse

Build Personas

Gaining Empathy

Customer Development

“Build something people want”

Steve Blank

Lean Startup

What makes a good idea?

Is your idea grounded in your personal experience?Do you have passion and expertise in your business?Are you able to articulate the “why”?

Are you in a thriving market?Are you cutting out a middle men?Do you have a great team in place?

Discussion