ideation 101: workshop on better brainstorming
TRANSCRIPT
Ideation 101
Feed the Brain
Feed the Brain
Feed the Brain
Business ideas…HEADLINEPROBLEMPROMISE.PROOFPROFITPASSION
MU = SF
D
Meaningfully Unique Ideas!
Leverage Diversity
Drive out Fear=
Explore Stimulus
Stimulus Available # of practical ideas inventedLow Stimulus
Medium Stimulus
High Stimulus
22
38
47
Value of StimulusStimulus Feeds The Brain
Traditional ModelTraditional Model
Individual Brainstorming
draining
Before After
Suck Method Uses Your Brain Like A
LIBRARY
COMPUTER
Stimulus sets off a CHAIN Reaction!!!
Where To Go On Vacation?
More Stimulus
More Ideas (Quantity & QUALITY)=
At Their Most Basic, IDEAS
are Feats of Association
Best practice 3 Steps
Step 1: Define your needsStep 2: Get stimulus (Stimulus mining)Step 3: Mix and match (Association)Today steps 1 and 3
Step 1: Help request• Define your Requests for Advice• Background: Describe why you need
ideas and any critical background responders should know.
• Request: Describe what you're looking for. Be greedy
• Don't Request: Describe things you are NOT interested in, if any.
• Constraints: Describe any specific constraints or issues that need to be considered. (time, resources, specs, etc.)
Take 5 minutesto write your needs
(we’ll use them later)
Step 1: Help request• Define your Requests for Advice• Background: Describe why you need
ideas and any critical background responders should know.
• Request: Describe what you're looking for. Be greedy
• Don't Request: Describe things you are NOT interested in, if any.
• Constraints: Describe any specific constraints or issues that need to be considered. (time, resources, specs, etc.)
A sample…
Define your Requests for Advice
A great new semantic search plug-in "Snarc" and semantic search technology… We need help identifying a profit modelOur thought now: consumers, collect data, then advdertisers
Background
A better way to search for information. Intelligent search in a side barLike Amazons's you might like this, but very high tech
Request 3 ideas to make money that we can test
We are not interested inA fee for use of the plug-inPeople will not pay
ConstraintsWe have around 100 K to grow the business, so the solutions need to be low cost
Step 2: StimulusMining
Fast & Easier to Find
Harder & Deeper Thinking Involved
5 Categories for Stimulus Mining
TECH Mining Market Mining Insight Mining Future Mining
33 11 22 44
+“Gut Instincts and Ideas”55
According to this blog, keeping coffee hot is definitely a problem, but there is already a pretty good solution out there. How can we offer customers the benefit of keeping coffee hot in a better or different way than a thermos?
“But perhaps the best approach of all for keeping your coffee hot is to get a good thermos – one that has the ability to keep your coffee hot for hours at a time...”
http://silversolutioninfo.com/
Insight Mining
Example
Market Mining
Team, check out this cup innovation from Japan. How can we borrow brilliance?
“Hot Magic CupTokan Kogyo Co. Ltd., developed the, what they call the Surprise-Eco-Container or Hot Magic Cup. The, in principle, ordinary standard coffee cup automatically changes its outer layer shape as the thermal insulating layer pops out automatically when hot water, more than 85 is poured into the cup.℃
http://bestinpackaging.com/2012/01/28/innovations-in-coffee-cups/
Example
http://pps.sagepub.com/content/3/3/224.abstract?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&andorexacttitle=
TECH Mining
Example Here is a patent for a special insulated cup. I don’t its exactly applicable, but might be good inspiration as we strive for uniqueness in our new cup offering
http://www.google.com/patents/US7597246
Future Mining
Example Hey guys here is the latest trend briefing from Trendwatching.com
How can our coffee cup idea be linked with people social circles? Is there a cause? A campaign or contest that people can have fun with while engaging their friends and our coffee shop?
Step 3: Association
3 tools I like…
•Round 1: 666
•Round 2: Don’t sell me
•Round 3: Take over time
In practice…Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7
1 4 7 10 13 16 19Round 1 2 5 8 11 14 17 20 Stationary
3 6 9 12 15 18 21 = idea
1 4 7 10 13 16 19Round 2 20 2 5 8 11 14 17 Moving right
6 9 12 15 18 21 3 = idea
1 4 7 10 13 16 19Round 3 17 20 2 5 8 11 14 Moving left
9 12 15 18 21 3 6 = idea
Working together•Groups of 3 •25 minutes per exercise focusing on
1 idea (note: 25 minutes is tough.. Go fast; quantity > quality)
•Rotation after exercise (1 person stays, 1 to right, 1 to left)
•Present idea/ express need•1 person writing for each round
(preferably not the person with the idea)
A format for ideasNEWS HEADLINE:In a sentence - what makes your innovation MEANINGFULLY UNIQUE.
PROBLEM:WHAT problem, specifically, does this idea address?
PROMISE:Make a SPECIFIC or numeric promise to SOLVE this problem.
PROOF:WHAT is the Innovation & HOW does it work..
PROFIT:HOW will you make money
NEWS HEADLINE:In a sentence - what makes your innovation MEANINGFULLY UNIQUE.
PROBLEM:WHAT problem, specifically, does this idea address?
PROMISE:Make a SPECIFIC or numeric promise to SOLVE this problem.
PROOF:WHAT is the Innovation & HOW does it work..
PROFIT:
HOW will you make money
That is the problemConsumer first then
Advertisers
Easy search for info
Technology awards
Snarc- your place for info
Too hard to find the right information
Handouts