from idea to reality - startup ideation bootcamp

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  1. 1. From Idea to Reality Startup Ideation Bootcamp August 25th, 2015 G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s g u i l l a u m e @ t i n g s l a b s . c o m
  2. 2. Co-founder of , the marketplace for authentic wine tasting events Founding team member & ex-CMO/CCO of (SaaS API Management solution provider) Ex strategy and management consultant at 12+ years of International experience in digital business innovation and strategy Focus on marketing, sales and business development About me
  3. 3. Ice Bucket Challenge
  4. 4. how many startups fail?
  5. 5. 90% of all startups fail Source: Why startups fail, according to their founders by Erin Griffith
  6. 6. Do you know why?
  7. 7. #1 Reason lack of a market need for their product Source: Why startups fail, according to their founders by Erin Griffith
  8. 8. SO YOU HAVE AN IDEA NOW WHAT?
  9. 9. Check List
  10. 10. #1 - Problem
  11. 11. #2 - Solution Your solution My problem Source: Your solution is not my problem by Dave McClure
  12. 12. #3 - TAM
  13. 13. #4 - Target
  14. 14. #5 - Passion
  15. 15. No one funds idea on napkins - David S. Rose -
  16. 16. Get Started!
  17. 17. #1 - Think BIG Go for the best, for a breakthrough innovation or something that at least improves 10 times what already exists. Source: The Art of the Start by Guy Kawasaki
  18. 18. #2 - Find a partner But not just a partner". Your soul mate. Source: The Art of the Start by Guy Kawasaki
  19. 19. #3 - Polarize people Your innovation might not please anyone. Dont be afraid to piss people off. Source: The Art of the Start by Guy Kawasaki
  20. 20. #4 - Think Different There is not only one way to design products and services. Source: The Art of the Start by Guy Kawasaki
  21. 21. Follow Through !!!
  22. 22. Action is the foundational key to all success. - Pablo Ruiz Picasso -
  23. 23. #5 - Prototype MVP Sketch. Video. Model. Source: The Art of the Start by Guy Kawasaki, Why Build, Measure, Learn isnt just throwing things against the wall to see if they work the Minimal Viable Product by Steve Blank, The Lean Startup principles
  24. 24. Start with a Cupcake Source: Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer
  25. 25. #6 - TEST You want/need to validate or discard your hypothesis.
  26. 26. #7 - ITERATE Leverage insights gathered from your tests. Iterate on your idea and MVP.
  27. 27. What you are aiming for Source: Lean Startup Analytics and MVP by Sebastian Fittko
  28. 28. Success consists of going from failure to failure without loss of enthusiasm - Winston Churchill -
  29. 29. Thank you ! G u i l l a u m e B a l a s - @ g u i l l a u m e b a l a s g u i l l a u m e @ t i n g s l a b s . c o m
  30. 30. How to get startup ideas, Paul Graham Startup ideation in 4 steps, Gravitytank The 2-minute opportunity checklist for entrepreneurs, Daniel Isenberg (HBR) Idea evaluation checklist, entrepreneur.com The Secret Truth About Executing Great Ideas, Frans Johansson How To Make Innovative Ideas Happen, Robert Hartland Business startup checklist: 45 steps to build the perfect startup, Pierre Lechelle Interview of Joe Gebbia by Greylock Partners Startup Opportunity Discovery & Evaluation, Neal Cabage 90% Of Startups Fail: Here's What You Need To Know About The 10%, Neil Patelle Why startups fail, according to their founders, Erin Griffith The art of the start, Guy Kawasaki Your solution is not my problem, Dave McClure Start with a cupcake, Dres Traynor, Co-Founder, Chief Strategy Officer Startup success by the numbers, Stephanie Walden Lean Startup Principles Why Build, Measure, Learn isnt just throwing things against the wall to see if they work the Minimal Viable Product by Steve Blank Lean Startup Analytics and MVP, Sebastian Fittko On product/market fit for startups, Marc Andreessen Sources