TREND BOOK Spring/Summer

2012

Urban

‘ adj of or living in a city or town; denonting modern pop music pr African-Amercian origin,

such as hip-hop urbanize v make (a rural area) more industrialized and urban ’

Contents

Trend One - Urban Decay Spring/Summer Womenswear Report

Trend Two - Urban Vanity Spring/Summer Hair and Beauty Report

Trend Three - Urban Princess Spring/Summer Womenswear Report

Trend Four - Urban Trash Spring/Summer Hair and Beauty Report

Each distressed garment tells a unique story of the city girl who bears it. Not for the

faint hearted, hard like the city - denims are

bleached by the sun and leathers are battered.

Metallics are rusted. Past experiences of the city

lifestyle is the muse and inspiration for the ‘Urban Decay’ dresser. The heart of the underground urban scene is reflected in her outfits. She blends into

the street like camouflage, yet sets herself apart

from others as her garments are worn in by memorabilia and personal experiences. Like no two fingerprints are the same, the ‘Urban Decay’ dresser is individually battered.

Urban Decay

When walking along any back- street in a urban landscape there is sometimes a feeling of being thrown into film set or a music video. There is a huge impression of forgotten times within the pavements.

This is where the Urban Decay dresser is born. Behaviour from previous years take

their toll on the city and ultimately become part of the background. Everything eventually will add to the

ambience. The one thing that is left to tell to tale is

the surroundings. The ‘Urban Decay’ girl is proud to show

she has been part of the highs and lows of urban life.She

understands the beauty within decay.

The rust tones in the colour palette represent the core of the trend. They symbolise the aftermath of the recession. They reflect how both old and new architecture in the city will take longer to be refurbished and left to decay until there is enough funding to cover the costs. It also symbolises texture, volume and the earthy qualities in which the underground areas of the city acquire.

The light and dark grey shades within the trend signify the dullness of the recession and the mood it conveys. These shades will be apparent in tough distressed denims and the darker shades will be worn in vintage leathers.

Pantone 645 C

Pantone 426 C

Pantone 7544 C

Pantone 7516 C

Denim

Leather

Seude

The trends edge and tormented feel comes from the re-use of aged leathers and denims masqueraded as a ‘fashion trend’ rather than a cut back on luxuries until the economic climate is stable once more.

Key Pieces

Utility shirt Denim jacketUtility boots

Rust vinatage envolope bag Distressed tightsOversized pearls

Urban Vanity Hair/Beauty

Urban Vanity

This trend is based on a theme in which we see on a day to day basis in and

around the city through the simple means of reflection. In fast moving, modern city landscapes there are more visuals of us than ever before. In the reflection of a mobile phone, shop window, vehicle, or even a pair of sunglasses. Vanity is everywhere –

subconsciously. Buildings in the city are covered

with mirrors. There is no escaping the reflective

visuals of this futuristic trend. This hair and beauty

trend portrays exactly that.

It’s influences are rooted from the reflections and mirror images of the city’s architecture , fashion, music, or anything that causes a reflection. Fashion is becoming even more reflective and futuristic... This trend is always perfectly in line and applied with precision. Its muted robotic slabs take up position around the eye as a sharp triangle of silvery white moons. This part of the trends underlying influence has stemmed from the ‘Lady Gaga’ craze from previous years; this trend is fierce like the musician herself. The Lady Gaga ‘look’ will gradually become more accessible within the next year. Young girls will become more willing to experiment like never before. This look will be used as a re-invention tool.

Pantone cool grey 4C

Pantone 440 C

Pantone 1359 C

Pantone 7541 C

Foil Ribbons

Sequin

Urban Vanity Colour Palette

The silver and golden tones within the trend represent the colour of reflections across various materials. It is pigmented and glittery. The darker black shades in the palette symbolize shadows. The whites and creamy shades portray the colour of the moon and how it reflects of the sun.

Key Pieces

Silver lipstick.

Silver/gold cheekbone pigments.

Statment side plait wrapped into silvery ribbons.

Metallic nails. Eye gems.

Dark, cat eye style eyes created with Kohl eyeliner.

Urban Princess

This womenwears trend is based on a modern day fairytale. It conveys a world of sophistication for the opulent female. The ‘Urban Princess’ dresser are the future ‘ladies who lunch’. It presents to us a contemporary city girl wearing this girly, prissy style. She incorporates her urban lifestyle to this overly lacy look in the most luxurious way. Shades are blushing in neutrals and peachy pinks, finished off with heaps of tiaras, pearls and diamonds.

Poor Little

Rich

Girl

Pantone 454 C

Pantone 4685 C

Pantone 656 C

Pantone 4625 C

Pantone 526 C

Lace

Crochet

Urban Princess Colour Palette

Key Pieces Head band/head piece it will be crown shaped, or tiara style to represent the monarchy.

Lace dress in cream/nude/pink shades this will be a variation and casual take on on wedding gown.

Oversized quilted bag Chanel style handbag to represent classic styles.

Trainer style heeled shoe/boots to give the ‘Urban’ edge, to portay youth and activeness.

Royal purple accessories will be used to represent

fortune.

Pantone 454 C

Pantone 656 C

Pantone 4658 C

Urban Trash

Urban Trash

This last urban trend is based on the way we

recycle and distribute our waste. Recycling is now

considered fashionable. As the public are becoming

more environmentally aware - fashion will undoubtedly follow in its footsteps. People want to be seen

doing a good thing for the climate and by keeping our streets clean is the first

step. This trend is for the people who don’t want to be seen as a slave to fashion yet ironically will be the ones to follow this trend to the end. This trend isn’t for making subtle statements, its plastic

bags and recycled fabrics galore.

Its influences stemmed from recycled waste and how it is used in innovative ways. I took inspiration from designers who use old crisp packets, tin cans, and plastic bags and create beautiful bespoke art work – one woman’s trash is another woman’s treasure.

Urban Trash Colour Palette

Pantone 701 C

Pantone 1245 C

Pantone 433 C

Pantone 1797 C

Plastic fabric

Recyled fabric

Metallic accessories

Key Pieces Urban Trash The colour Palette is taken from the colours that often stand out against the duller shades is waste. Reds and Pinks are worn together as a colour clash. This will represent junk and garbage as a collective. Mustard/Yellow tones are used to symbolise the demise of the paper bag – as the black/grey tones are used to show black bin liners.

LPD - little plastic dressDr. Marten style shoes in pink or redMustard accessories Recycled style necklaces

Pantone 701 C

Pantone 1245 C

Pantone 433 C

Pantone 1797 C

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