Trend ForecastingAutumn/Winter

2014

1 - Introduction

3 - Smoke Screen

13 - animal instincts

23 - mission emission

Contents

'We're all in it together. And what is the future if we don't do anything anyway?'

-Dame Vivienne Westwood

Our relationship with the environment is forever changing. We study it, are inspired by it, destroy it, celebrate it. Our future depends on the environment, but when the environment depends on us, society starts to contradict itself. By 2014, the changing environment would have made a substantial effect on our lifestyles, and consequently, on fashion. Wildlife, different locations and the urban environment constantly inspire fashion; what can we expect in the year 2014?

The current environment is what we have made it. Therefore, we must make what we can of the future environment.

Introduction

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Smoke Screen

If 20% more of the planets forrestry is destroyed, the human race will join the endangered list. To bring an issue such as deforrestation into the fashion world and into the light, it must be introduced subtley. Enter SMOKE SCREEN. The smoke created from the traditional ‘slash and burn’ method causing deforesation is destructive yet beautiful. The smoke advertises the issue to the world, and can inspire clothing with its movement and translucency. A colour pallette of greys, charcoals and blacks can draw on a mourning of the rainforest, however lighter creams and whites can be used in hope of a less destructive future.

The movement of the smoke can influence lightweight and billowing materials into the catwalk. Longer pieces with trailing skirts and kimono sleeves will be also be seen. Dresses will be at the centre of this wardrobe; dresses with lightweight, sheer layers to create depth. These pieces will play with the wind and movement of the wearer, to emulate billowing smoke and create an individual SMOKE SCREEN.

Subtley raising an issue such as this can influence society without scaring, and bring an end to the destruction of the rainforest.

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Trend Features

SHEER LAYERED SKIRTSBuilding up sheer fabrics to make a full and trailing skirt is integral to this trend. Skirts and dresses can be knee length or floor length, but sheer materials can be layered to create a skirt that has movement and depth.

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Trend Features

BILLOWING SLEEVESSheer and exaggerated sleeves are a key feature of this trend. The sheerness and movement of such sleeves catches the eye and can further emulate smoke, whilst balancing out the full layered skirts they can be worn with.

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Colour Palette

To portray the destruction of the rainforest and the smoke that is produces, the colour pallette must consist of sombre colours to reflect this. Shades of greys, charcoals and blacks imply a mourning of the rainforest. However to avoid a resricted and monotonous colour pallette, paler and

fresher colours can be introduced. Soft creams and whites can therefore be worn to suggest a less destrucive future with clean, clear air. The lighter shades are more feminine and can be worn in contrast with the darker shades.

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Fabric & Textures

For the pieces to emulate smoke, the fabrics used must be sheer and very lightweight. It is essential the garments have movement, which is partially down to structure and shape but also to material choice. Chiffon, tulle and organza will be key fabrics used within this

trend. Such materials are perfect in terms of opacity and weight, as well as having a tactile element to them. The edges of pieces can be left trailing or detailed with sheer ruffles and lace to add a luxurious element to the pieces.

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Trend Overview10

SMOKE SCREEN subtley raises the issue of the disappearing rainforest. the clothes are not inspired by the burning foliage or wood, but the smoke that is created and is blown across the sky for all to see.

The result is a range of soft and feminine pieces, with the issue emphasized by the colour pallette of black, greys and creams. Chiffon, orgazana, tulle and mesh netting represent the smoke as light, airy and beautiful.

The structure and movement of the garments is integral to this trend. sheer layering and trailing kimono sleeves, when constructed from the lightest of

materials, create eye catching movement when worn. The pieces are flattering and feminine, and can be worn be any woman,

The trend is versatile, and can be worn during the day with a simple sheer shirt and layered midi skirt. in the evening however, the trend is in its element, with floorlength gowns, layering of tulle and orgzana, and billowing kimono sleeves.

The trend infuses fashion with politics once again; perhaps as a result of this trend, we will no longer need to mourn the rainforest. 11

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Endangered animals will be a collosal issue in the next few years. with only 7000 snow leopards left in the world due to our race, they will be extinct by 2014. People will start to question; which animal will be next? Their eyes will turn to the catwalk, to see the issue highlighted in the trend ANIMAL INSTINCTS. Animal activists within the industry such as Stella McCartney, Christie Turlington, Dame Vivienne Westwood and Charlize Theron will make the issue fashionable. The extinction of the beautiful snow leopard will be highlighted with faux snow leopard furs and prints taking to the runways. Other endangered animals will be portrayed too, with tusk inspired jewellery, feline make-up and monochrome accessories subtley suggesting the issue.

The trend will differ from traditional tribal trends, as it is less about the environment and much more about the actual animal. The extinction of the snow leopard will push animal activists to support medicine research more; the main reason the snow leopard is hunted is down to their bones being invaluable in asian medicine. To prevent other big cats being hunted and endangered for the same reason, there will be a surge in medical funding for research to discover or create a substitute. This trend will not be dependant on weather or season, country or location. It is versatile and can be worn casually and as evening wear. The trend encourages us to find our own Animal Instinct

Animal Instincts

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Trend Features

SNOW LEOPARD PRINTAn array of grey and blue hues will replace the orginal warm leopard print. The print will be worn as a statement, head to toe with bold prints. A faux fur will also become very popular, and campaigned for my multiple animal rights groups.

FELINE MAKE-UPThe feline influences cat eye make-up will make a come back amid the extinction of the leopard. As a statement, cat-eye contact lenses can be worn; these will be popular on special occassions and with those in the fashion industry.

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TUSK INSPIRED JEWELLERYTaking inspiratin from the endangered Asian Elephant, tusk inspired jewellery will become popular to banish ivory poaching. Strong pieces made from gold, wood and plastics will make statement jewellry whilst subtley higighting this issue.

MONOCHROMEclean cut, black and white accessories will hit the catwalks to create a monochrome vision. The Giant Panda influences this trend, and these accessories can be paired with the other sub-trends within Animal instincts.

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Colour Palette

The colour palette of this trend has a greater span and is quite varied. As the trend has taken influence from four different animals, the colours draw on their respective species. Jet black and yellow are taken from the bengal tigers eyes, whilst clean cut monochrome derives from the giant panda. the asian elephants endangered status encourages tribal colours of browns and creams,

with golden features to offset the natural tones. the main colours of the trend are blue greys, to represent the white snow leopard. the new colours of the print are to knock out the brassy golden and brown tones of the orginal leopard print, to mark the extintiction of the snow leopard.

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Fabric & Texture

Each animal influence calls for a different material. A faux snow leopard fur will become popular, pushed further by animal campaign companies such a People for the Ethical Treatment of Animals. Monochrome accessories can be made from animal free materials; leather will not be used for any bags or shoes, but

patent materials can still be used due to their clean cut aesthetic. For the tusk inspired pieces, a harder aesthetic can be adopted. Metals, plastics and woods can be used to create statement jewellery. Another element to this trend is makeup inspired by endangered animals, to create a feline and feminine feel.

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Trend Overview20

ANIMAL INSTINCTS is a fusion of inspiration from a variety of endangered animals. Animal welfare activists withn the fashion industry can make being animal awareness fashionable. This trend draws from the extinct snow leopard, and the endangered Bengal tIGER, indian Elephant and Giant Panda.

The collection consists of four subtrends, that can all be integrated and worn together. Snow leopard print can be applied to faux fur and denim through a cool colour palette of blue greys. Feline eye-make up will make a comeback, with cat-eye contact lenses for those wishing to make a statement at special occassions.

Tusk inspired jewellery will take hold, strong and tribal, crafted from not ivory but metals, woods and plastics. The giant Panda will take form in simple clean cut monochrome accessories; understated yet stylish.

The trend is ready to wear and is unisex, but is to be worn as a statement. Head to toe leopard print must be matched with black and white colour blocking accessories, feline eye make-up and tribal jewellery.

A mix-match of colours and materials creates the bulk of this trend, along with a creative license to let the wearer conjure their own ANIMAL INSTINCT.21

Mission Emission

In Beijing and Shanghai it is recommended that those who live or work in the cities should wear smog masks. Smog is vastly increasing in cities around the world, including bANGKOK, los aNGELES AND london. In the future, we will all need to protect ourself from smog. The pollutants in the air cause respiratory problems, and smog masks filter out these pollutants. Masks will need to be worn by all by 2014, but the fashion industry will seize the oppurtunity to make something new fashionable. The masks can be technologically up to date with headphones and bluetooth, whilst being decorated for the fashion conscious.

MISSION EMISSION is a trend to be worn as a statement; masks can be emblazened with textiles and metals, and can be any colour or shape. These masks will still be practical, but a statement piece.

the fashion industry can transform the mask from something practical and useful, into an accessory. The harsh masks can morph into delicate and feminine accessories. Incorporating materials such as lace, beading and chiffon, these masks will be fashion pieces again worn by those daring to make a statement. The trend addresses a lifestyle issue before being grasped by fashion and becoming a modern accessory.

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Trend Features

PRACTICAL SMOG MASKSThe trend will evolve the smog masks that everyone must wear, and create extravagant fashion masks from them. These masks will still have a harsh and industrial aesthetic to them, but can be adorned with beading, stitching detail and jewels. The masks can become encorporated into the clothing as a practical yet attractive solution to surviving the harmful smog levels.

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Trend Features

MASKS AS ACCESSORIESIn the fashion industry, nothing stayas practical for long. The masks will develop further into unneccessary but beautiful fashion accessories. The bulk of the mask will be the decoration, with no real usage behind them. These masks create a sense of mystery; a modern masquerade ball. The issue is still present, but the aesthetic has taken over.

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Colour Palette

Mission Emission revolves around the nature of the mask; its practicality, aesthetic and structure. Therefore colours are not at the heart of this trend, and any colour can be applied to the mask to create the look the individual is going for. the mask is a statement in itself, and the colour should compliment further rather that distract.

However, if the wearer wishes to fully interpret the trend, dusky pastels complete the masks origin. These colours tell the story of how after World War 2 scoiety thought we would never need gas or smog masks again, and we had forgotten about them. These faded colours suggest they have been revived from their forgotten storage place to be worn once again.

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Fabric & Texture

The fabrics for this trend should look luxurious and dramatic. For the practical masks, metals and plastics should form the harsh structure of the mask. The masks must then be adorned with a variety of materials, often contrasting, such as mesh metal with lace and bronze beading with chiffon. The masks will be worn in most cities, so the masks will be central to fashion and technology.

The decorative fashion masks however miust be feminine and exquisite, and suggest mystery and elegance. Lace, chiffon and crotchet can be used for their sheerness and femininity. Extra features can also be added to the mask, to encoprorate movement and a stronger shape. Frills and beading can be added to the edges of the mask to hang loose. The aesthetic of these masks is integral as they will be a new and pioneering accessory.

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Trend Overview30

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MISSION EMISSION focuses on the changing city environment, and involves finding a solution to the rising level of pollutants in the air. this is a developing trend that evolves from a lifestyle trend into a fashion trend; from something practical and useful to impractical and useless.

The practical masks will protect the weaer from smog, but can be adorned and decorated to make them stylish and personal. The masks have a harsh shape, very similar to those used in World War 2, but can be made feminine through adding materials to decorate.

The second type of mask is to be worn as a fashion statement, as these masks are not functional. Delicate materials are animated with texture and pattern; lace, crochet, beading and sequins can all be applied to the masks. Sheer materials used suggest an air of mystery and elegance.

Colours should not define the nature of the masks, but a suggested palette of faded and dusky blues, greys, greens and lilacs can be adopted by those who wish to interpret the trend fully. Mission Emission starts as a practical lifestyle trend, but once fashion seizes the masks they become the latest accessory.

Contemporary Design InfluencesElizabeth Champ