sbrookes trend book 1

T r a n s i e n t S / S 2 0 1 7

T r e n d F o r c a s t i n g H a n d b o o k

R o c h a s

1. SYNOPSIS

S y n o p s i s Transient is clear and crisp, it is simple and minimalistic, utilising white and off white tones; reminiscent of its simple nature. Raw untreated natural ma-terials are used; cotton, burlap, alpaca and angora wool and silk for clothes, because of this texture plays a large part in this trend. For interior, slate and undyed wood, large open spaces with matt white walls, natural lighting with large glass pains, small accents of gold perhaps in the cushions or small or-naments, marbled surfaces on tables and kitchen work tops. Simple prints, repetition of small squares or diamonds, nothing gaudy. Light blue will play a part in this trend, as we can see from the key drivers there are distinct oce-anic links which will feature in this trend. In terms of beauty, we will see the use of matt shades of blue with clean white eyeliner. Skin is given high prior-ity, with healthy, fresh-faced complexions. Visual Merchandising will be sim-ilar to that of interior, large open spaces, nothing crowded, similar to the self sustaining homes from the drivers, that are natural and away from people, giving it an open feel, clothes could be hung from railing, not attached to the floor, but hanging from the ceiling, so as not to feel cluttered. Any shelving will be made of dark wood, such as oak covered in glass so as to be reflective, lighting will be natural using energy saving bulbs. Packaging similar to the colour scheme, white with small golden accents, modern and understated.

M a n u e l l a F r e y E l l e 2 0 1 6

2. COLOUR SCHEME

A c c e n t C o l o u r sG o l d L e a fC h o c o l a t eS k i n T o n eM a t t B l a c k

M a i n T o n e sM u t e d L a v e n d e rD u c k E g gP e a c h d r o p s U n d e r t o n e sS n o w W h i t e

I n n o v a t i v eC l e a nM i n i m a l i s t i cF r e s hC r i s p

B y b l o s S p r i n g 2 0 1 6

3. CROSS SECTOR ANALYSIS

C r o s s S e c t o r A n a l y s i s

M i n i m a l i s t i c

S u s t a i n a b l e L i v i n g

4. CROSS SECTOR ANALYSIS

F r e s h

C r i s p

5. TREND DIRECTION

C r e a t i v e D i r e c t i o n

B e a u t y

A l a s d a i r Mc L e n n a n f o r V o g u e

6. TREND DIRECTION

W h i t e E y e l i n e r

The simplicity of the White Eyeliner look is that it doesn’t have to be paired with anything else, even on a light skin tone the white contrasts beautifully.

N a n e t t e L e p o r e

7. TREND DIRECTION

Golden Accents is a slightly more decedent feature to the trend, again similar to the white eyeliner, it can be paired with a nat-ural bare face. Due to the complexity of texture in this trend it is suggested that this would be the best way to wear it.

G o l d e n A c c e n t s

A l a s d a i r Mc L e n n a n f o r V o g u e

8. TREND DIRECTION

P r a d a C a t w a l k 2 0 1 6

9. TREND DIRECTION

P e a c h T o n e s

D s q u a r e d M i l a n

10. TREND DIRECTION

Peach tones is a more wearable, everyday element to the trend. It utilises a multi use prod-uct such as a blush or a matte eye shadow, so that you could use it as a blush, a tint or as an eye prod-uct. In order to get a shiny effect, you could mix it in with a clear lip-gloss, and place over the eyes or cheeks.

J i l S a n d e r M i l a n

11. TREND DIRECTION

B l u e F o a m

Blue foam features a wearable pastel blue and a shimmery blue for evening wear. The wear-able elements only feature on half of the eye in order to keep the natural feel of this look, again simplicity is key, so the rest of the face could be worn bare. The evening look features a more graphic, geometric pattern covering all of the eye in a glittery blue toned colour.

A i g n e r S p r i n g 2 0 1 6

12. TREND DIRECTION

L e i t m o t i v S p r i n g 2 0 1 6

13. TREND DIRECTION

C o

m b

i n

a t i

o n

, B

l u e

F o

a m

a n

d W

h i

t e A

c c

e n

t

14. TREND DIRECTION

V i v i e n n e W e s t w o o d

15. APPLICATION

B r u s h e s & A p p l i c a t i o n

R e a l T e c h n i q u e s B o l d M e t a l s R e v o l u t i o n U l t r a M e t a l

A r c h e d P o w d e r | T r i a n g l e F o u n d a t i o n

S o f t B r i s t l e s Weighted for control and comfortExcellant Brush Quality at affordable pricesBoth collections are considered high street brands, in a bold colour, these brushes are on trend.

16. APPLICATION

E c o T o o l s T a r t e C o s m e t i c s

Eco Tools Brushes have incredibly soft bristles, sleek bamboo handles, recycled aluminum fer-rules, and are 100% cruelty free. Sustainable make-up brushes, using naturally sourced materials.

17. APPLICATION

B o b b i B r o w nT h e B e a u t y B l e n d e r

The beauty blender is a multi use tool made out of a sponge material. Bobbi Borwn Brushes fit in with the look of the trend, wooden handles, and natural bristles make them a popular choice.

O w n I m a g e

18. APPLICATION

S t o r a g e

The storage of Brushes is highly personal, most favouring to put them in a jar or con-tainer, here are a few ways that fit in with ‘Transient’ to make them look special. Us-ing stones or coffee beans in a glass jar, recycled jam and chutney jars and then fi-nally a white square plate, keeping in with the simple geometric theme of the trend.

19. ADVERTISING & BRANDS

L u i W e n

A d v e r t i s i n g & B r a n d s

P r a d a

T o m F o r d

U r b a n D e c a y N a k e d

These Celebrities and Brands could get behind transient as a trend, from their usual colour pallettes and their stand alone looks for advertising.

20. ADVERTISING & BRANDS

M u i M u i S p r i n g 2 0 1 6

21. PRODUCTS & PACKAGING

T o m F o r d M a k e u p

P r o d u c t s a n d P a c k a g i n g

O w n I m a g e s

Tom Ford’s packaging is reminiscent of Transient in the gold ac-cent colours. While the brown would still be on trend, the whole feel is a little dark for something as refreshing as this trend. How-ever there is a sense of class surrounding both the products and packaging, it is something which Transient endeavors to pull off.


G e o r g i o A r m a r n i P e r f u m e

The polished stones set ontop of the armarni perfume gives the products a natural feel. the stone set in the gold colour in par-ticulr fit in with the trend, coupled with the brown packag-ing similar to the Tom Ford makeup is a classic simple design.

O w n I m a g e s

The Balmi Lip Balm provides SPF 15 protection. The Balmi Lip Balm has a blend of ingredients to give your lips long lasting daily care and pro-tection. Perfect for even sensitive skin.The spe-cial blend of natural goodness contains antiox-idant-rich Vitamin E, soothing Shea Butter and Jojoba Oil to help leave your lips moisturized, soft and super smooth.The Packaging is indi-vidual to you, coming in many colours, the col-our most relevant to this trend is the rose-gold.

B a l m i L i p B a l m B l i n g R o s e B e r r y


O w n I m a g e


L a u r a M e r c i e rS t i l aY v e s S a i n t L a u r e n t

The Packaging on YSL and stila `re both reminsient of Transient, The gold on YSL and the brown paper with a simple typed print both give towards the trend. It is the colours of the trio of Lau-ra Mercier that place the brand in the selection, all three play-ing a part in the colour scheme.


L ’ o r e a l P a r i s

T o p C o a t i n G o l d L e a f


L’oreal Paris for both packaging and product, their eyeshadows in peach and blue are perfect for Transient, peach could be used as highlighter, blush and shadow. The packaging in simple and typical-ly gold, paired against as white or marbled background the effects of such would be minimalistic and simple. both opitomising Transient.


M a x F a c t o r

Excess Intensity Eyeliner in Aqua and Gold

Colour Intensifying Sheer balm in Coral


S l e e k C o s m e t i c sB a r e K i s s e d I l l u m i n a t o r

L u t z H u l l e S p r i n g 2 0 1 6

29. MERCHANDISING

I n d i v i d u a l E l e m e n t s

Recycled Mason Jars used as a chandelierCacti and air plants to give a natural feelBamboo covered in glass, used to display products

30. MERCHANDISING

P e t e r S o m S p r i n g

31. MERCHANDISING

S p a c e L a y o u t

32. MERCHANDISING

White wood Furnature to display productsSynthetic Plants to ass a natural feelIndividual centre peices, dressers and vanity tables

33. MERCHANDISING

B u r b e r r y

34. MERCHANDISING

L a y o u t

M a r b l e d surfaces, gold shelving, unique ladder p e i c e s, and dark wood countertops. natural lighting.

White Columns, glass work tops, white table tops with gold legs, golden accent walls. Cut outs to give a sense of individuality.

34. MERCHANDISING

35. MERCHANDISING

L a y o u t

36. MERCHANDISING

D r i e s V a n N o t e n S p r i n g

R e f e r a n c e s

Colour Swatches: All Accessed 14th January 2016h t t p : / / w w w . c u l p i t t . c o m / e v e r y d a y - b a s i c s / s p l i t - p a c k s / r e n -s h a w - p r o f e s s i o n a l - s u g a r - p a s t e - d u c k - e g g - b l u e - 2 5 0 g - s i n g l e . h t m lh t t p s : / / w w w . d u l u x . c o . u k / e n / c o l o u r - p a l e t t e sh t t p : / / w w w . a r c h i b a s e p l a n e t . c o m / d o w n l o a d / d 2 e 8 7 2 3 d . h t m l

Cross Sector Analysis: All accessed 15th January 2016h t t p s : / / w w w . p i n t e r e s t . c o m / p i n / 2 1 9 1 2 8 3 3 8 0 9 1 2 7 4 2 2 9 /h t t p : / / w w w . j u s t t h e d e s i g n . c o m / c u t e - f a l l - o u t f i t s - a n d - i d e a s /h t t p : / / c r u s h c u l d e s a c . t u m b l r . c o m / p o s t / 1 3 7 0 5 8 7 9 2 4 7 9h t t p s : / / w w w . e t s y . c o m / s h o p / B a t H o u s e D e s i g nhttp : / /www.gre gadunn .c om/cate gor y/new s- abou t - gre g- dunn-neuro sc ienc e - ar t /h t t p : / / j o n 7 a t h a n . t u m b l r . c o m / p o s t / 8 6 9 3 7 4 8 0 7 6 6 / d a n i e l a - d e - j e s u s - c o s i oh t t p s : / / w w w . k a p t s . c o m / f r i d a y - i n t e r i o r - d e s i g n - m i n i m a l i s m /h t t p : / / w w w. d i g s d i g s . c o m / m i n i m a l i s t - f u r n i t u r e -w i t h - a - s l i g h t - j a p a n e s e - t o u c h /h t t p : / / d e . m a d e - i n - c h i n a . c o m / c o _ a m p a c k a g i n g / i m a g e _ L u x u r y - C u s t o m - P e r -f ume -B ox-Fragranc e -Paper-B ox-R ound- G i f t -Tube_hoy iouurg_qKC t Z aWyrFkg .h tmlh t t p : / / w w w . t h a b t o . c o . u k / p r o d u c t s / k n u c k l e - d u s t e r - m u gh t t p s : / / c h e l s e a 1 3 f a i t h . w o r d p r e s s . c o m / p a g e / 4 /h t t p : / / w w w . h o l i d a y b o u t i q u e . n e t / b l o g / 2 0 1 1 / 5 / 4 / w h i t e - a n d - g o l d . h t m lh t t p : / / w w w . c o s m o p o l i t a n . c o . u k / b e a u t y - h a i r / n a i l s /h o w - t o / a 3 1 4 7 6 / h o w - t o - n a i l - a r t - g o l d - w h i t e - o m b r e /http://www.businessinsider.com/gold-iphone-famine-is-real-and-ongoing-2013-11?IR=Th t t p : / / w w w . b h p h o t o v i d e o . c o m / c / p r o d u c t / 1 0 9 8 3 5 6 - R E G / b e a t s _ b y _ d r _d r e _ m h d m 2 a m _ a _ s t u d i o _ w i r e l e s s _ o v e r _ e a r _ h e a d p h o n e s _ g o l d . h t m lhttp://muniqueka.blogspot.co.uk/2014/10/estee-lauder-makeup-is-must-have-for-me.htmlh t t p : / / w w w . a r c h i t e c t u r a l d i g e s t . c o m / s t o r y / c a b i n - p o r n - b o o k

Creative Direction: All accessed 16th January 2016h t t p : / / w e a r e s o d r o e e . c o m / t a g / e l l e - u k /http://www.becauseiamfabulous.com/2015/12/12/alasdair-mclellan-for-vogue-paris-november-2015/http://visualoptimism.blogspot.co.uk/2015/10/tumble-town-saskia-de-brauw-by-harley.htmlh t t p s : / / f i r a t m e r i c . c a r b o n m a d e . c o m / p r o j e c t s / 5 6 3 0 1 4 5h t t p : / / w w w . l a d d i e z . c o m / w o m e n - h a i r s t y l e s / s p r i n g -2 0 1 5 - b e a u t y - t r e n d s - f r o m - n e w - y o r k - f a s h i o n - w e e k . h t m lh t t p : / / s p i n d l e m a g a z i n e . c o m / c a t e g o r y / f a s h i o n /http://www.vogue.co.uk/beauty/2015/10/07/spring-summer-2016-beauty-trends---hair-makeuphttp://www.elleuk .com/beauty/best-make-up-milan-fashion-week-spring-summer-2016h t t p s : / / c h a t o ya n t m a k e u p .w o r d p r e s s . c o m / 2 0 1 2 / 0 8 / 1 6 / m a t t e - b l u e - o m b r e - e y e s /h t t p : / / a w i l d k i n g d o m . b l o g s p o t . c o . u k / 2 0 1 2 / 1 1 / m a k e u p - d e s i g n s . h t m lhttp://www.popsugar.com/beauty/photo-gallery/38474597/image/38578999/Leitmotiv-Spring-2016h t t p : / / w w w . g l a m o u r . c o m / l i p s t i c k / b l o g s / g i r l s - i n - t h e - b e a u -t y - d e p a r t m e n t / 2 0 1 5 / 0 9 / p r a d a - s p r i n g - 2 0 1 6 - g o l d - l i p s

Application: All accessed 16th January 2016h t t p : / / b e a u t y - v a n i t y . c o m / b l o g / s a n - f r a n c i s c o - b e a u -t y - b l o g - r e a l - t e c h n i q u e s - b o l d - m e t a l s - c o l l e c t i o n - r e v i e w /h t t p : / / w w w . f a r h e e n x o . c o . u k / 2 0 1 5 / 1 2 / m a k e - u p - r e v -o l u t i o n - u l t r a - m e t a l s - b r u s h e s _ 9 . h t m lhttp://mysokohldlife.blogspot .co.uk/2015/10/the-rose-gold-edit .htmlhttp://www.aliexpress .com/item/original-tar te-foundation-brush-e s- loo se -pa int -bamboo -handle -b ig- top -pro f e s s iona l -ha i r - f ib -e r - i m p o r t s / 3 2 2 9 7 5 5 2 1 3 7. h t m l ? s p m = 2 1 1 4 . 4 0 0 1 0 7 0 8 . 4 . 1 . j s 5 1 e 9h t t p : / / w w w . m a d e m o i s e l l e - l a l a . c o m / 2 0 1 5 / 0 4 /e c o t o o l s - c o m p l e x i o n - c o l l e c t i o n - o f . h t m lh t t p : / / w w w . n a t u r e o f b e a u t y . c o m / c o l l e c t i o n s / e c o - t o o l sh t t p : / / t h e r e g o e s a u d r e y o . b l o g s p o t . c o . u k / 2 0 1 3 / 0 8 /b e a u t y - b l e n d e r - k n o c k - o f f - o r - k n o c k - i t . h t m lh t t p : / / e m i l i e c h e v r i e r . c o m / m a k e u p - b r u s h - s t o r a g e /h t t p : / / t h e s t y l e s p y. c o m / 2 0 1 2 / 1 0 / t h i s - w e e k- o n - p i n t e r e s t - 2 /h t t p : / / w w w 1 . b l o o m i n g d a l e s . c o m / s h o p / b e a u t y / b o b -b i - b r o w n - b r u s h e s - a c c e s s o r i e s ? i d = 1 7 0 9 4 & i n t n l = t r u e

Advertising & Brands: All accessed 16th January 2016h t t p : / / w w w . g l a m o u r m a g a z i n e . c o . u k / n e w s / b e a u -t y / 2 0 1 5 / 0 9 / g o l d - l i p s - b e a u t y - t r e n d - p r a d a - s h o w - b a c k s t a g ehttp ://www.fashiongonerogue .com/tom-ford-fa l l -2015-beau t y/h t t p : / / w w w . l l y m l r s . c o m / 2 0 1 4 / 0 6 / n a k e d - s k i n . h t m l

Products and packaging: All accessed 16th January 2016O w n i m a g e s c a p t i o n e d https://www.missguided.co.uk/balmi-bling-key-chain-rose-berry-rose-goldh t t p : / / w w w . i n t e r n a t i o n a l . b o o t s . c o m / e n / B a l -m i - C u b e - L i p - B a l m - C o c o n u t _ 1 3 1 3 6 6 4 / I n f oh t t p : / / b e a u t y j u n k i e l o n d o n . c o m / 2 0 1 5 / 0 8 /m a x - f a c t o r - c o l o u r - i n t e n s i f y i n g - b a l m . h t m lh t t p : / / w w w . y o u r d i s c o u n t c h e m i s t . c o m . a u / m a x - f a c -t o r - e x c e s s - i n t e n s i t y - l o n g - w e a r - e y e - l i n e r . h t m lh t t p : / / d o n o t r e f r e e z e . c o m / 2 0 1 4 / 0 2 / l o r e -a l - p a r i s - s p r i n g - 2 0 1 4 - n a i l - l a u n c h e s . h t m lh t t p : / / w w w . w a r p a i n t a n d u n i c o r n s . c o m / 2 0 1 5 / 0 6 / l o -r e a l - l u m i e r e - c o l o r - r i c h e - e y e s h a d o w s . h t m lhttp://www.say trend.com/review-loreal-lumi-magique-concealer/h t t p : / / w w w. a s o s . c o m / L O r e a l / L O r a l - P a r i s - S u p e r - L i n e r - U l -t r a - P r e c i s i o n / P r o d / p g e p r o d u c t . a s p x ? i i d = 4 7 4 4 6 3 2 & r = 2h t t p : / / m i s s l a u r e n j a n e . b l o g s p o t . c o . u kh t t p : / / b e c s b e a u t y b a g . b l o g s p o t . c o . u k / 2 0 1 0 / 1 2 / s t i -l a - m i n e r a l - m a t t e - e y e - s h a d o w - t o l i m a . h t m lhttp ://www.dai lymai l .co .uk/ femai l /ar t ic le -3 13 7 965/G e t-D elev -ingne-look-brush-hairs-boost-thinning-brows-matter-seconds.htmlh t t p s : / / w w w . n e t - a - p o r t e r . c o m / g b / e n / p r o d u c t / 3 9 1 4 7 7h t t p : / / w w w . b e a u t y s c e n e . n e t / m a k e -u p / l a u r a - m e r c i e r - r o l l s - o u t - f o l k l o r e - c o l l e c t i o n /

Editorial images: All accessed 17th January 2016http://jamienelsonphoto.blogspot.co.uk/2015/08/st yl is t-magazine-complexion-beaut y.htmlh t t p s : / / w w w . p i n t e r e s t . c o m /p i n / 1 9 6 1 8 8 1 2 7 4 9 2 8 0 7 3 3 0 /h t t p : / / w w w . t h e b e a u t y m a g -a z i n e . c o m / c a t w a l k 0 3 . h t m lh t t p s : / / w w w. p i n t e r e s t . c o m / r a c h a e l -s a c h s e / c a t w a l k - 2 0 1 5 - m a k e u p /h t t p : / / w w w . p o p s u g a r . c o m / b e a u -t y / p h o t o - g a l l e r y / 3 8 4 7 4 5 9 7 / i m -a g e / 3 8 5 5 5 2 4 0 / B y b l o s - S p r i n g - 2 0 1 6http://www.lifuhan.com/digital-creative-makeup

Merchandising: All accessed 17th Januaryh t t p s : / / c a s a d i m i a . w o r d p r e s s .c o m / 2 0 1 3 / 0 3 / 0 9 / l u s t - b e a u t y /h t t p : / / w w w. a l u m i n d . c o m / a r t i c l e / b u r b -e r r y- o p e n s - c o ve n t - ga rd e n- b eau t y- b o x /h t t p : / / w w w.te n n- l td . c o m / p o r t f o l i o - p ro -j e c t / s p a c e - n k - b e a u t y - e v o l u t i o n /h t t p : / / m i t c h e l s q u i r e s . c o m / p r o -j e c t s / r u e - m a d a m e - r e t a i l /http://www.vic tor y- eu .org/romant ic - edi-son-bulb - chandel ier-sparkle -your-room/the-cottage-mason-jar-edison-bulb-chan-delier-for-vintage-home-lighting-ideas-2/h t t p : / / w w w . r e t a i l s t o r e w i n d o w s .c o m / 2 0 1 5 / 0 2 / g a n t - l o n d o n . h t m lh t t p : / / w w w . r e t a i l s t o r e w i n d o w s .c o m / 2 0 1 4 _ 0 4 _ 0 5 _ a r c h i v e . h t m lhttp://cdwmerchants.blogspot.co.uk/2010/07/loccitane-reinforces-secrets-of-summer.htmlh t t p : / / w w w . i k e a . c o m / a u / e n / c a t -a l o g / p r o d u c t s / 2 0 0 9 4 0 7 4 /h t t p s : / / w w w . e t s y . c o m / u k / p a g -e s / t h e - s h o p a z i n e / a i r - p l a n t sh t t p : / / w w w . p a l m e r s . c o . n z /g a r d e n - t r e n d - a i r - p l a n t s /

S o p h i e B r o o k e sFashion Business and Promotion

sbrookes trend book 1

Documents