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ContentsChapter 1 Design Designs of today Design Steps Setting Style Great Design, Great Responsibility User Friendly Design Eco-Friendly Design Designs of Tomorrow Chapter 2 Marketing Web Branding the Modern Marketing tool Green Marketing
DESIGN
....................
Design of todayDesign
More is More Modernism More is more Less is More
Modern Design 12 Modern Design Modern Design Modern Design Modern Design Modern Design
Modern Design Modern Design Modern Design Modern Design Modern Design Modern Design Modern Design Modern Design What is Design today? Modern Design Classic, Neo-Classic, Modern, Post Modern, Minimal, Retro Today
Design
Design
Design Step 4
4
** **Concept Concept * * * *
Focus Group Concept Concept Model Concept Concept Concept Work Concept Package
Setting Style
Design
, , , , 60S, 70S 80S Philippe Starck Boutique Jean Paul Gautier Volkswagen
Design
Great Design, Great Responsibility
2 The Design of Everyday Things Donald A. Norman Norman Concept
User Friendly Design
Design
(User) (Users Need) 2 2 S Simplicity 3 Control + Alternate + Delete 3 Personal Style
Design
Eco-Friendly Design
Starbucks Starbucks
Body Shop Brand Natural Balance Body Shop Body Shop Body Shop
....
The Designs of Tomorrow
Design
Sexbot Reality
Design
Aromatherapy Center, Lifestyle Individualism Puma DIY Do It Yourself
MARKETING
Web Branding the Modern Marketing Tool Web Branding Web Branding P (Product) Value Web Branding Catalog www. Web Branding
Marketing
Web Branding Yahoo Google
Web Branding P (Product) Value Web Branding
Marketing
Web Branding Link
Marketing
Web Branding
Web Brandign Web Branding
Marketing
Take It or Leave It? ...
2 ..
Marketing
.. . Modern Marketing. () ., 2550
Green Marketing (Global Warming) (Climate Change) (Global Warming) 0.6 Green Marketing (Product) (Brand) (Corporate lmage) Green Marketing 1-2 Green marketing 1980 1990 Green Green Marketing Marketing Green Marketing
Marketing
MARKETING
Opening Green Marketing Green Marketing Green Marketing . 7 1. (Stakeholders) 2. 3. 4. 5. 6. 7. (Marketing Mix)
Marketing
MARKETING
(Product) - (Price) (Place) (Promotion) (Advertising) (Public relation) (Sales promotion) (Personal selling) (Direct marketing)
Marketing
UD MAGNIBH EX
Green Marketing 1. (Sustainable profit not maximized profit) 2. 3. (Customer and Social Benefit not only Customer) 4. Green Marketing
Introduction to Green Marketing Green Marketing 2550 (Life Cycle) (Introduction) Green Marketing Green Marketing Growth (Big Brand) 3 (Second Cooking Platform) 50 300 340
Marketing
Eco-Forest & Eco Product Friendly Green Marketing by 2551 Eco Friendly Product (Toyota Global Vision 2009) (Eco-Forest) 1 5 (Sustainable Plant) (Green Marketing) (Product) (Process) (Eco-Forest) 30 60 (Eco Production Friendly) (Co-Gene-rator) 6.75 95% (Solar Call) 50 8,500 Servo Robot (Water-borne Paint) Regenerative Thermal Oxidizer Incinerator (RTO Incinerator) 80% Zero landfill filter Press 20% COD (Chemical Oxygen Demand) 24
Marketing
(Green Product) (Positioning) (Eco Product Friendly) (Substances of Environmental Concern : SoCs) (PB), (Hg), (Cd) (Cr6+) IMV
Marketing () (Green Marketing) (Corporate lmage) , , , , Project Green Bean Green Bean 2 1. 2. 32% Project Green Bean Project Green Bean
Marketing
5 1. 2. 3. 4. 5. 25% (Green Bean Point Collection) 1 2 0.5 1 1-11 12-15 1 16-18 1.5 19-20 2
(Green Marketing)
(GreenMarketing) (GreenMarketing) - Green Project Biodegradable Plastic Bag 1 Rethink Reuse Recycle Stop Global - 1,000 - CentralLove The Earth 6 - 3 R Reuse, Reduce Recycle Reuse Reduce Recycle - BADGE - Central No Bag Day Sale 24-30 2551 15-30% 10-15% - 2 1 2 - Solar Cooling - - 3 24 30 - - 70% LED (LightEmitting Diode)
Marketing
(GreenMarketing) - Clean Site , - Green Partner Program - Green management - - 8x14 .. 8x8 .. 100% - - Green network , ,
Marketing
Green Message Green Marketing