book-trend and marketing

ContentsChapter 1 Design Designs of today Design Steps Setting Style Great Design, Great Responsibility User Friendly Design Eco-Friendly Design Designs of Tomorrow Chapter 2 Marketing Web Branding the Modern Marketing tool Green Marketing

DESIGN

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Design of todayDesign

More is More Modernism More is more Less is More

Modern Design 12 Modern Design Modern Design Modern Design Modern Design Modern Design

Modern Design Modern Design Modern Design Modern Design Modern Design Modern Design Modern Design Modern Design What is Design today? Modern Design Classic, Neo-Classic, Modern, Post Modern, Minimal, Retro Today

Design

Design

Design Step 4

4

** **Concept Concept * * * *

Focus Group Concept Concept Model Concept Concept Concept Work Concept Package

Setting Style

Design

, , , , 60S, 70S 80S Philippe Starck Boutique Jean Paul Gautier Volkswagen

Design

Great Design, Great Responsibility

2 The Design of Everyday Things Donald A. Norman Norman Concept

User Friendly Design

Design

(User) (Users Need) 2 2 S Simplicity 3 Control + Alternate + Delete 3 Personal Style

Design

Eco-Friendly Design

Starbucks Starbucks

Body Shop Brand Natural Balance Body Shop Body Shop Body Shop

....

The Designs of Tomorrow

Design

Sexbot Reality

Design

Aromatherapy Center, Lifestyle Individualism Puma DIY Do It Yourself

MARKETING

Web Branding the Modern Marketing Tool Web Branding Web Branding P (Product) Value Web Branding Catalog www. Web Branding

Marketing

Web Branding Yahoo Google

Web Branding P (Product) Value Web Branding

Marketing

Web Branding Link

Marketing

Web Branding

Web Brandign Web Branding

Marketing

Take It or Leave It? ...

2 ..

Marketing

.. . Modern Marketing. () ., 2550

Green Marketing (Global Warming) (Climate Change) (Global Warming) 0.6 Green Marketing (Product) (Brand) (Corporate lmage) Green Marketing 1-2 Green marketing 1980 1990 Green Green Marketing Marketing Green Marketing

Marketing

MARKETING

Opening Green Marketing Green Marketing Green Marketing . 7 1. (Stakeholders) 2. 3. 4. 5. 6. 7. (Marketing Mix)

Marketing

MARKETING

(Product) - (Price) (Place) (Promotion) (Advertising) (Public relation) (Sales promotion) (Personal selling) (Direct marketing)

Marketing

UD MAGNIBH EX

Green Marketing 1. (Sustainable profit not maximized profit) 2. 3. (Customer and Social Benefit not only Customer) 4. Green Marketing

Introduction to Green Marketing Green Marketing 2550 (Life Cycle) (Introduction) Green Marketing Green Marketing Growth (Big Brand) 3 (Second Cooking Platform) 50 300 340

Marketing

Eco-Forest & Eco Product Friendly Green Marketing by 2551 Eco Friendly Product (Toyota Global Vision 2009) (Eco-Forest) 1 5 (Sustainable Plant) (Green Marketing) (Product) (Process) (Eco-Forest) 30 60 (Eco Production Friendly) (Co-Gene-rator) 6.75 95% (Solar Call) 50 8,500 Servo Robot (Water-borne Paint) Regenerative Thermal Oxidizer Incinerator (RTO Incinerator) 80% Zero landfill filter Press 20% COD (Chemical Oxygen Demand) 24

Marketing

(Green Product) (Positioning) (Eco Product Friendly) (Substances of Environmental Concern : SoCs) (PB), (Hg), (Cd) (Cr6+) IMV

Marketing () (Green Marketing) (Corporate lmage) , , , , Project Green Bean Green Bean 2 1. 2. 32% Project Green Bean Project Green Bean

Marketing

5 1. 2. 3. 4. 5. 25% (Green Bean Point Collection) 1 2 0.5 1 1-11 12-15 1 16-18 1.5 19-20 2

(Green Marketing)

(GreenMarketing) (GreenMarketing) - Green Project Biodegradable Plastic Bag 1 Rethink Reuse Recycle Stop Global - 1,000 - CentralLove The Earth 6 - 3 R Reuse, Reduce Recycle Reuse Reduce Recycle - BADGE - Central No Bag Day Sale 24-30 2551 15-30% 10-15% - 2 1 2 - Solar Cooling - - 3 24 30 - - 70% LED (LightEmitting Diode)

Marketing

(GreenMarketing) - Clean Site , - Green Partner Program - Green management - - 8x14 .. 8x8 .. 100% - - Green network , ,

Marketing

Green Message Green Marketing