marketing your ecommerce site
DESCRIPTION
Marketing E-commerce websites is a completely different process to promoting standard brochure-style websites. There are many more options available and many new techniques dedicated entirely to companies which are selling through their website. Bust the jargon and discover what it all means in plain English. Find out how to use the most cost effective marketing techniques and find out what you can do for free to start generating extra sales. This seminar is ideal for companies already trading online, and those simply considering an online shop.TRANSCRIPT
Marketing your Ecommerce site
Research! - understand the
market
• Competitive Analysis / Industry Analysis– Industry analysis - define the strategy– Competitive analysis - look at the competitors
– Ask yourself:
Do I know who my target audience are and what they like?
If not you may need to do some more research.
Research! - understand the
market
BrandingSay what you do
• What are we offering?• What makes us different?• Delivers the message clearly• Confirms your credibility
5
Branding is fundamental to a business
• Corporate value• Vision and consistency• Clear communication
Branding
6
Best Global Brands
• Coca Cola
• Microsoft
• Intel
• Nokia
• Disney
• McDonald’s
• Mercedes
• BMW
7
What they have in common
• Passionate brand identity
• Consistent visual approach
• Clear brand attributes
• Usually category leaders
Branding• Professional
• Logo
• Brand image
Pricing• Competitive pricing
Pricing• Competitive pricing
• Knowing the market
Pricing• Competitive pricing
• Knowing the market
• Anticipate trends
Pricing• Competitive pricing
• Knowing the market
• Anticipate trends
• Watch the competition
Pricing• Competitive pricing
• Knowing the market
• Anticipate trends
• Watch the competition
• Offer more
QUALITY IMAGES |DESCRIPTIONS
GREAT IMAGES SELL
Images
QUALITY IMAGES |DESCRIPTIONS
ALT TEXT | URLS | VIDEO
Images
Alt text is the text that pops up when you mouse over the image
QUALITY IMAGES |DESCRIPTIONS
ALT TEXT | URLS | VIDEO
Images
Clear |short |punchy
Transparent |Honest
Revise v benchmarks
Descriptions
Descriptions
Descriptions
Information
• Offer unbiased information
Viso Marketing visomarketing.com 07512986501
Information
• Offer unbiased information• Become a resource
Information
• Offer unbiased information• Become a resource• Be the expert
Design
• Beautiful design sells
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells• Good design commands a premium
price
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells• Good design commands a premium
price• Invest in design
Viso Marketing visomarketing.com 07512986501
Design
• Beautiful design sells• Good design commands a premium
price• Invest in design
Viso Marketing visomarketing.com 07512986501
Test it –
Products |Concepts| Descriptions> Focus groups
Test it –
Products
Concepts
Descriptions Focus groups
Promotion
FB|TW|YT |Blog |Reviews
Gifts |keywords |Linking
Update
Regular new items |Speling |Check competition | Comments
Comments from
customers are
like free surveys!Update
Regular new items |Spelling |Check competition | Comments
Testimonials
………….…boost your sales 30 to 50% instantly by using customer testimonials.
Call to Action
Create actionable Calls to action
Call to Action
Create actionable Calls to action
Check it
• Research• Branding• Pricing• Images• Descriptions• Information
• Design• Test it• Promotion• Update• Testimonials• Calls to Action
Viso Marketing visomarketing.com 07512986501
Viso Marketing visomarketing.com 07512986501
Thank you !
Any questions ?
just give me a call !