marketing your ecommerce site

Download Marketing your ecommerce site

Post on 24-Jan-2015

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Marketing E-commerce websites is a completely different process to promoting standard brochure-style websites. There are many more options available and many new techniques dedicated entirely to companies which are selling through their website. Bust the jargon and discover what it all means in plain English. Find out how to use the most cost effective marketing techniques and find out what you can do for free to start generating extra sales. This seminar is ideal for companies already trading online, and those simply considering an online shop.

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  • 1. Marketing yourEcommerce site

2. Research!- understand the market Competitive Analysis / IndustryAnalysis Industry analysis - define the strategy Competitive analysis - look at the competitors 3. Research!- understand the market Ask yourself: Do I know who my target audience are and what they like? If not you may need to do some more research. 4. BrandingSay what you do What are we offering? What makes us different? Delivers the message clearly Confirms your credibility 5. BrandingBranding is fundamental to a business Corporate value Vision and consistency Clear communication5 6. Best Global Brands Coca Cola Disney Microsoft McDonalds Intel Mercedes Nokia BMW 6 7. What they have in common Passionate brand identity Consistent visual approach Clear brand attributes Usually category leaders 7 8. Branding Professional Logo Brand image 9. Pricing Competitive pricing 10. Pricing Competitive pricing Knowing the market 11. Pricing Competitive pricing Knowing the market Anticipate trends 12. Pricing Competitive pricing Knowing the market Anticipate trends Watch the competition 13. Pricing Competitive pricing Knowing the market Anticipate trends Watch the competition Offer more 14. Alt text is the text that pops up when you mouse over the image 15. Descriptions 16. Descriptions 17. Information Offer unbiased information Viso Marketingvisomarketing.com 07512986501 18. Information Offer unbiased information Become a resource 19. Information Offer unbiased information Become a resource Be the expert 20. Design Beautiful design sells Viso Marketing visomarketing.com 07512986501 21. Design Beautiful design sells Good design commands apremium price Viso Marketing visomarketing.com 07512986501 22. Design Beautiful design sells Good design commands apremium price Invest in design Viso Marketing visomarketing.com 07512986501 23. Design Beautiful design sells Good design commands apremium price Invest in design Viso Marketing visomarketing.com 07512986501 24. Test it Products |Concepts| Descriptions> Focus groups 25. ProductsConceptsDescriptionsFocus groups 26. Update Regular new items |Speling |Check competition | Comments 27. Update Regular new items |Spelling |Check competition | Comments 28. Testimonials.boost your sales 30 to 50% instantlyby using customer testimonials. 29. Call to Action 30. Call to Action 31. Viso Marketing visomarketing.com 07512986501 32. Thank you !Any questions ?just give me a call !Viso Marketing visomarketing.com 07512986501