The Trade Council - Ministry of Foreign Affairs of Denmark

eCommerce - US Masterclass 2016

Background:Background:Background:Background:

The US is the largesteconomy in the World.

US apparel/accessoriesonline retail sales reached$40 billion in 2014, equalto 17% of all sales in theUS across all channels.

137 of Top-500 onlineretailers in the US are inthe Fashion & Lifestyleindustry

Mature, innovative andfiercely competitiveMarketplace

Americans buy fromAmerican sites and only toa very limited extent fromoverseas sites.

The US eCommerceMasterclass aims to helpDanish Lifestyle companiesto grab their share of thisopportunity

Target audience:Target audience:Target audience:Target audience:

Fashion/Lifestyle Market visit & DigitalMarketing / eCommerce Master Class istargeted at Danish SMV’s withestablished Digital Marketing andEcommerce experience that aspire to startor accelerate their efforts in the USmarket

Target outcomes:Target outcomes:Target outcomes:Target outcomes:

The purpose of the week is to provide:

• An overview of opportunities andchallenges for Danish Lifestylecompanies , who aspire to add orintensify their use of eCommerce as adistribution channel

• Understanding of the Lifestyle marketstructure, including players,technology, industry specific aspects,processes, trends and dimensions in atime-, geography and financial context

• The required foundation for being ableto create the plan and execute theirown individual market entrypotentially supported by the TradeCouncil and third parties withspecialized competencies.

When:When:When:When: Feb 22-26, 2016Duration:Duration:Duration:Duration: 1 week, Monday to FridayWhere:Where:Where:Where: New York

Cost:Cost:Cost:Cost:

Please contact Liz Jones (elijon@um.dk)or Jan Hjortshøj (janhjo@um.dk)

Travel and lodging expenses are notincluded

Agenda:Agenda:Agenda:Agenda:

• How to succeed in the US market:breaking down the barriers to entry;Market structure, demographics, storetours, finance, distribution, logistic,legal, etc.*Industry expert speakers.*(Mon –Tues)

• Walk the NYC Trade Shows: EDIT,STITCH, fame., Accessories TheShow, MODA.*(Wed)

• Digital marketing & e-commerce:*US experts. Best practices, Danishcases.*(Thurs – Fri)Location: NYC.

Teachers/Speakers:Teachers/Speakers:Teachers/Speakers:Teachers/Speakers:

Mix of local US and Danish speakerswith deep understanding and experienceon the do’s and don’ts of going to marketdigitally in the US Lifestyle industry.