emocial ecommerce marketing

Download Emocial   ecommerce marketing

Post on 06-Dec-2014

589 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

  • 1. marketing activation professional services email marketing / database marketing www.emocial.co.uk
  • 2. emocial emocial DIGITAL design and creation campaign management social media convert fans into subscribers customer lifecycle consulting / implementation emocial LABS ODICCI - offline data collection distributed marketing e-commerce integration partners social media SEO / PPC e-Commerce CRM www.emocial.co.uk
  • 3. our customers www.emocial.co.uk
  • 4. customer centric introduction www.emocial.co.uk
  • 5. design. recommendations Be friendly, articulate and concise. Dont speak down to people, but dont patronize them either. Just because you know more about e-commerce doesnt mean you need to dumb-down your writing style. Dont demand their attention they are busy people and sometimes they wont be able to take up your offers for more interaction. Respect their time, their responsibilities and recognize their quest for learning and selfimprovement. Remember that this is a long-term relationship and sometimes people wont have time for you, no matter how important you think the issue is. www.emocial.co.uk
  • 6. stay relevant. build the dialogue activate relevant touch points throughout the customer journey www.emocial.co.uk
  • 7. email marketing. maturity cycle CRM integra.on Transac.onal mailings Analy.c integra.on API Integra.on Customer Intelligence Prole Segmenta.on Mass Mailing E-Commerce integra.on Behavioral Segmenta.on Trigger Marke.ng Cross Channel A/B Tes.ng MVT Tes.ng Lifecycle Predic.ve Analy.cs www.emocial.co.uk
  • 8. welcome. thank you! say Thank you ! Welcome ! build call to action to shop give insights about what is available in-store, online enable social media immediate confirmation add unsubscribe link www.emocial.co.uk
  • 9. welcome. responsive desktop version mobile version www.emocial.co.uk
  • 10. welcome. campaign immediate welcome campaign short series of email messages triggered when a new contact enters the marke.ng database Introduce your value proposition who is your company what you do unique selling points whats in it for the customer 3 days later www.emocial.co.uk
  • 11. welcome. landing page email landing page www.emocial.co.uk
  • 12. template. newsletter desktop version mobile version www.emocial.co.uk
  • 13. trigger. loyalty automatic emails triggered based on number of points acquired dynamic content www.emocial.co.uk
  • 14. trigger. behavioral rules Click landing page Open No Click Not Open 10 days later email - special coupon Reminder 10 days email different subject line email newsletter www.emocial.co.uk
  • 15. trigger. re-activation email 2 1 Last Login date Shop visit Email marketing platform 4 3 Automatic Event / Scenario 1 month after login => send email Re-activation Mailing Special offer / Voucher www.emocial.co.uk
  • 16. trigger. shopping cart abandonment 1. One hour later 2. One day later 3. One week later The designs for the three sequence vary. The objective, the tone and the intensity of each email allows you to engage with customers differently throughout the sequence. www.emocial.co.uk
  • 17. design. positioning free delivery banner replaced with email message at the very top product image shown after product title call to Action button and start of text visible above the fold contact and social media icons optimised for colored background with an enlarged clickable area for mobile devices www.emocial.co.uk
  • 18. design. responsive www.emocial.co.uk
  • 19. design. responsive www.emocial.co.uk
  • 20. design. heatmap Our web designers adjust the visual elements on a page to focus attention where it belongs, increasing the likelihood of conversion. Attention heatmaps can be created several times during the design or re-design process to ensure that the refinements are having the intended effect. www.emocial.co.uk
  • 21. design. testing any client, any device . www.emocial.co.uk
  • 22. database. preference centre www.emocial.co.uk
  • 23. database. analytics Campaign Management orm Web F Campaigns Products Transactions (sales) Members Responses Social data Web Analytics www.emocial.co.uk
  • 24. social media. convert fans into customers Convert Fans into email subscribers Direct integration with your email marketing database Triggered thank you email upon registration www.emocial.co.uk
  • 25. full service. campaign management www.emocial.co.uk
  • 26. nd ay , es "9"J u da y, ne" nd "30" 13" J Th ay," uly 16 "13 ur sd " " a Jun Tu y,"3 e"1 0" 3 es da Ma " Tu y,"3 y"1 3 es 0" Ju " da Su y,"3 ly"1 3 nd 0" Ju " a Th y,"3 ly" 1 ur 0 sd "Ju 3" Th ay, ne" ur "25 13 sd "Ju " Tu ay," ly"1 1 es 3 da 8"Ju " Th y,"2 ly"1 ur 1 3" sd "M a Th a ur y,"6 y"13 sd " " ay Jun Su ,"13 e"1 3" nd " a Ju Tu y,"2 ne"1 es 6" 3" M da a y Tu ,"28 y"13 es " "M d Tu ay, ay"1 "4 es da "Ju 3" n Tu y,"1 e"1 3" es 1"J u d M ay, ne"1 on "30 3 da "Ju " y Su ,"24 ly"1 3" nd "Ju a Th y,"3 ne" 1 ur 0 sd "Ju 3" Th ay, ne" ur "25 13 sd "Ju " a Su y,"1 ly"1 3" nd 8" Th ay, July ur "30 "13 sd "Ju " a Th y,"2 ne" ur 0" 13" Ju sd Th ay, ne"1 ur "11 3" sd "Ju ly Th ay, ur "11 "13 sd "Ju " ly Th ay, ur "11 "13 sd "Ju " a Tu y,"2 ly"1 3 es 5 da "Ju " ly y Tu ,"30 "13 " es " da July " y Su ,"9" 13" Ju nd Th ay, ly"1 ur "7"J 3" s u Su day ly" ,"4 13 nd Tu ay, "Ju " ly "4 es da "Au "13 y," gu " Su 1 nd 3"A st"1 3 u ay ,"1 gus " Tu 1"A t"1 3 es u da gu " Tu y,"2 st"1 3" es 3" W J d ed ay, uly" ne "16 13 sd "Ju " a Su y,"3 ly"1 3" nd 1 ay "Jul Tu y , es "19" "13" M d a Th ay," 18 y"13 ur sd " " ay June ,"2 " 3" 13" M ay "1 3" Su Su Tu reporting. business reviews 3" 140000" 2.5" 120000" 2" 100000" 1.5" segmentation ROI analysis 80000" Delivered"(nb)" 60000" 0" email"value" Poly."(email"value)" Google Analytics Traffic Sources www.emocial.co.uk subject line keyword analysis vs ROI 1" 40000" 0.5" 20000" 0" testing heat map
  • 27. increase your revenue with email marketing CRM i