driving new products through ideation, process, and the
TRANSCRIPT
Driving New Products through Ideation, Process, and the Consumer
Craig Bacon, Tyson Foods Inc.
Product Development Model
Insight: Consumer Research
Prototype Development
Commercialization Idea Generation
Innovation Catalyst
• Consumer Driven Ideas
• Intuition
• Speed to Market
Insight: Consumer Research
Speed Focus Group
• Speed Focus Groups
• 30 minute blocks (R&D equivalent of “Speed Dating”)
• General Population – “real” consumers
•
•Use for •Product / Concept Development •Cooking instructions •Package development •Graphic design •Topical learning
•Key Advantages •Cost •Speed •Efficiency
It is an early stage exploratory tool
Idea Generation
Consumer Desires Overlap
Most successful products meet these needs states
Health & Wellbeing Convenience Flavor Ego Value
Where to get Trends
• National Restaurant Association • The Food Institute • Culinary Institute of America • Food Navigator • Technomic • Google • Datamonitor • Mintel • Datassentials • NPD • Publications (Trade & Consumer)
10
Usa
ge
Time
EMERGING
•Indian
GROWING •Nuevo Latino
•Pan Asian •Mediterranean
•Americana •Caribbean
•Authentic Mex
MAINSTREAM
•Italian
•Chinese
•Mexican
Flavor Trends
3 Estab
lished
Ethn
ic Cu
isines
Ethn
ic Flavor &
Form
Trend
Cu
rve
ASIAN:
Garam Masala
Ponzu
Tamarind
Lychee
LATINO:
Arepa
Chimichurri
Huaraches
Panuchos
ITALIAN:
Granita
Arancine
Cassata
Semifreddo
Emerging
ASIAN:
Panko
Miso
Tandoori
Black Sesame Seeds
Soba Noodles
LATINO:
Mexican Chocolate
Tres Leche Cake
Ceviche
Habanero Chili
Churrasqueiras
ITALIAN:
Panna Cotta
Orzo
Crostata
Gianduja
Panzanella
Becoming Popular
ASIAN:
Wasabi
Lemon Grass
Spring Rolls
Edamame
Asian BBQ
LATINO:
Chipotle
Barbacoa
Carnitas
Empanadas
ITALIAN:
Crostini
Panini
Gorgonzola
Reggiano
Mainstreaming
Top chicken flavors, Q1 2008
Foodservice
Do You Live Under a Rock
National Nutrition Visibility
Cutting back on salt could save U.S. billions
Study: Reducing daily intake to 1,500 mg may save $26 billion in care costs
Food Labels Lead to Healthy Food Choices
Label readers consume fewer calories, less
saturated fat, cholesterol, sodium, sugars,
study finds
The Salt Hiding in Your Diet
Even Your Taste Buds May Not Know: Culprits Include
Cereal, Sliced Bread and Roast Chicken (but Not Chocolate).
After Smoking and Fats, Focus Turns to Salt
Sodium Still Big on Consumers' Minds
Menu Labeling to Go National, Thanks to Health Bill’s Passage
Michelle Obama reveals goals of childhood obesity task force
Wal-Mart plans healthier foods
Michelle Obama calls retailer’s
campaign a victory for kids
Sodium Reduction What we need to understand
• Impact of salt reduction / replacement on: • Flavor
– Flavor balance
• Preservation – Overall self life – Microbiological stability / inhibition of pathogen
• Processability – Sliceability – Bind / texture – Yield / water holding capacity – Processing times
Not your Typical “School Lunch”
• Roasted Chicken with Orange Sauce & brown rice and steamed veggies
• Kid Tested, Kid Approved
Trend Tracking for Product Development
• Sodium
• Calories
• Portion Size
• Whole Grain
• Gluten
• Menu Labeling
Future Development Challenges
• Taste always trumps nutrition
• Ingredient availability
– Whole grain
• Cost
• Technology
• Regulatory Issues:
– gluten labeling, school standards, front of package, menu labeling
Pre-Fajita: back-of-house
preparation
Post Fajita: finished chicken
Top Notes – green onion, cumin, oregano
Body – onion, garlic, bell pepper, fermented/yeasty, salt and black pepper, oil
Finish – lime/acid
Top Notes – cooked vegetable “Trinity” (sautéed onion, bell pepper, garlic)
Body – “Right-off-the-Grill” chargrill: heavily seared flavor
open flame grill: smoky seared flavor meat drippings smoke: pyrolizying meat drippings onto charcoal, grate, or wood making smoke that infuses the
meat
Finish – cooked, seared, succulent chicken
Grilled Fajita chicken Strips Development: Elements of Fajita Chicken
10-20-2010
Flavor: Fajita
Fajita Characteristics: Developmental Keys
& Sensory Attributes Grilled Fajita Chicken Strips Development: Elements of Fajita Chicken
10-20-2010
Visual: •Color – the color of the chicken between the grill marks
•Texture – cook cues, grill marks, seared or browned meat, visual muscle fibers •Particulate – visual seasoning (light black pepper)
Aroma: •Primary – supporting Smoke and Cook Process •Secondary – supporting identified Fajita profile
Texture: •Internal Tenderness + Muscle Fiber Visual (not “hammy”) •Internal Texture: Moisture Dependent •External Sear & Grill Marks
Smoked Chicken
Pouched Chicken
Garlic: Sautéed
& Roasted
alter classic shelf stable chicken with a flavor inspired by a cooking
technique and an ingredient enhancement.
Giving Tradition a Twist
Comfort without Borders
comfort meets convenience & comes in many flavors: inspired by destinations, neighborhoods and our
favorite bistro and cafes.
Picnic Style
New York Style
Ethnic Style
Bistro & Café Style
Country Style
Provide High Flavored Solutions to Drive Volume
Kits Pouch
Picnic Style: the outdoor getaway; experienced indoors. Bacon Ranch White Chicken Salad Kit Touted as the new home-style; No matter where you go, you’ll find this simple , homespun chicken salad that makes you feel good about enjoying it as a snack or lunch item. Food News: Tyson salad kit makes a comfort classic portable with the popular flavors of bacon and ranch dressing. Kit Includes: 1 can Premium Chunk White Chicken, Heinz Bacon-Ranch Sauce, Wheat Crackers (existing), & Spoon
Provide High Flavored Solutions to Drive Volume
Ethnic Style: capturing authentic ethnic flavors in a simple
familiar form
Southwest Chipotle White Chicken Salad Kit The American Southwest is a hothouse for comfort-food traditions; rediscover the region’s storied cuisine by enjoying a Tyson chicken salad spiked with a zesty creamy chipotle sauce for a rich flavor and complex character. Food News: Tyson salad kit makes a comfort classic portable with the popular flavors of chipotle peppers and crunchy tortilla chips. Kit Includes: 1 can Premium Chunk White Chicken, Heinz Southwest Style Chipotle Sauce, Tortilla Chips or Corn Flavored Crackers, & Spoon
Provide High Flavored Solutions to Drive Volume
Commercialization
Commercialization
• Data collection
• Yield standards
• Product variation
• Cook validations
• Product attribute validation against gold standard
• Customer approvals