ammon curtis - product ideation: how to create products that people really use

The Ultimate Event for Small Business Success.

PEOPLE ACTUALLY USECREATE PRODUCTS

Ammon CurtisPlatform Owner, Infusionsoft@ammon_curtis


WHAT YOU THINK YOU KNOW…

IS PROBABLY WRONG


ASSUMING CUSTOMERS

WANT WHAT I WANT


NOT UNCOVERING ACTUAL CUSTOMER

BEHAVIOR AND NEEDS


SEEING CUSTOMERS AS

A NUMBER IN A DATASET


QUANTITATIVE ANALYSIS

PROVIDES THE FRAME


MOBILESALES REP

ITERATION 1


QUALITATIVE DATA

CREATES FOCUS


SALE REPON-THE-GO

ITERATION 2


OBSERVATIONAL RESEARCH

APPLIES A FILTER


THENETWORKER

ITERATION 3


PERSONAS CAPTURES

SHARABLE CONTEXT


BUILD PERSONAS AND

CREATE EMPATHY


JOURNEY MAPPING OFFERS A

HOLISTIC PERSPECTIVE


THEY DON’T WANT YOUR PRODUCT

PEOPLE WANT A BENEFIT


A PROBLEM…

IN SEARCH OF A SOLUTION


A SOLUTION…IN SEARCH OF A PROBLEM


MOBILESALES REP

ITERATION 1

I want the ability to quickly pull up relevant information, get context and take action on a contact


SALE REPON-THE-GO

ITERATION 2

I want to be able to quickly add a customer to Infusionsoft and trigger automation from my mobile device


THENETWORKER

ITERATION 3

I want to quickly add a new contact and notes from our conversation into Infusionsoft and if appropriate place them into a campaign


FIRST-HAND EXPERIENCE OF THE

CURRENT REALITY


CAPTURE ALL

PROBLEM STATEMENTS

1. No clear method to add a contact on a mobile device

2. There isn’t and easy way to capture notes about a contact

3. Often contacts give me a business card and I don’t have time to enter all their information


POVParticipate. Affinity. Iterate.

Individual

Affinity

Team

Attack

start

*povmethod.com

http://povmethod.com/


START WITH THE

OPTIMAL USER JOURNEY Individual


IDENTIFY AND DRAW MEANINGFUL

ROUGH WIREFRAMESIndividual


Team

MAP OUT THE

CUSTOMER JOURNEY


TAKE ALL THE BEST ELEMENTS…

ENCOURAGE PLAGIARISMTeam


DOES IT SOLVE THE PROBLEMS AND

MEET THE BENEFIT


NOW THAT YOU HAVE A SOLUTION…

SHOP. ATTACK. RINSE. REPEAT.


BUILD BASED ON

JOURNEY MAP


WIREFRAME AN

INTERACTIVE PROTOTYPE


FINALLY IT IS TIME TO CREATE

HIGH-FIDELITY DESIGN


DON’T TRUST SURVEYS

TRUST BEHAVIORS


Benefit: I want to quickly was my car so I can be on my way

Target User: Busy Professional

Problems:1. I’m overwhelmed and don’t know what action to take2. I don’t know what payment option to use3. I want to have confidence that the machine will work.

Task: 1. Draw the ideal journey 2. Draw a new wireframe solution


Thank you!@ammon_curtis

ammon curtis - product ideation: how to create products that people really use

Business

small business success

ultimate event

business card

customer journey

mobile sales rep iteration

networker iteration

mobile device

new contact