creative ideation

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  1. 1. Creative Ideation
  2. 2. Who am I?
    Thien-Bach Huynh: tbhuynh@mail.usf.edu
    -Entrepreneurship Major @ USFSP
    -Passion in Tech
    -Started first business in High School
  3. 3. What Is Ideation?
  4. 4. The process of actively and creatively solving problems.
  5. 5. This process can be used with everyday life.
  6. 6. You Start with Brainstorm
  7. 7. Defer Judgment!
    Why? When youre judging, you
    constrict the flow of ideas.
  8. 8.
  9. 9. Wild & Crazy is OK!
    Why? Youre practicing
    defer judgment and gaining ideas.
  10. 10.
  11. 11. Example: You judge a solar energy startup idea based on its cost (too expensive).You have all ready restricted different avenues for growing the idea.
  12. 12. Diverge
    Strive for quantity!
    Its easier to pick great ideas from a bunch!
  13. 13. Work in Groups
    (4 or less)
  14. 14. Build on Each Others Ideas
  15. 15. Yes, and instead of but.
  16. 16. Converge on Ideas
  17. 17. POINT Analysis
  18. 18. Positives
  19. 19. Find something good. No: Oh Thats good. Meaningful positives.
  20. 20. Opportunities
  21. 21. Capitalize on the opportunities.Point out the constructors of the positives.Eg; How might we get this result if we do this?
  22. 22. Improvements
  23. 23. The right questions provoke solutions that work with the innovative brain.
  24. 24. Originally, we would say This idea wont work because of .
  25. 25. Instead, focus on overcoming the issues.
  26. 26. Phrase issues as questions.How might we overcome ?
  27. 27. New Thinking
  28. 28. With New Thinking, you identify existing problems and come up with new solutions to existing problems.
  29. 29. POINT vs. SWOT
  30. 30.
  31. 31. POINT helps you creatively solve problems.SWOT is used to collect data.
  32. 32. Focus on Creating Value
  33. 33. Imagine what your customers use, how they use it, what they worry about, and what they value.
  34. 34.
  35. 35. Practice, practice, practice.Soon, you will see a change in ideation!
  36. 36. Stay Wild and Crazy!
  37. 37. Special Thanks To:
    Dr. Nathan Schwagler
    Sustainable Entrepreneruship Alliance
    American Marketing Assoc. @ USFSP
  38. 38.
  39. 39. NERD Corporation Free Consultation and Help For Your Project!
    Thien-Bach Huynh Business Nerd
    tbhuynh@mail.usf.edu
    Brian Welch Technology Guru
    bcwelch@mail.usf.edu
    We ARE poor college students, so donations are greatly appreciated!
  40. 40. Thien-Bach Huynh
    tbhuynh@mail.usf.edu
    Slideshare.net