TOP TIPS FOR MARKETING YOUR BUSINESS ONLINE

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Newsweek 20 years ago

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The Digital World

WORLD POPULATION INTERNET USERS SOCIAL MEDIA USERS

7.423 Billion 3.419 Billion 2.307 Billion

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Remember this?

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Online marketing is all about getting found

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Online marketing is all about getting found

Who understand the message

And then react in the way you want them

to

By the right people

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So FIRST….

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Your proposition

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Who is your audience?

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Who is your audience?

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Targeting

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Your message

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What problem are you solving?

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Your brand

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What do you want to achieve online?

• Generate leads

• Stimulate purchase

• Inform and create awareness

• Develop a long term relationship

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What do you want to achieve online?

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Your website

• Good design• Simple, intuitive navigation• Great content and copy

• Focused on your audience• Delivers your brand promise• Strong calls to action (SMART objectives)

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Your website• If a website is difficult to use – people leave• If the homepage fails to clearly state what you/your

company offers – they leave• If users get lost on a website – they leave• If a website’s information is hard to read or doesn’t

answer key questions – they leave

= poor brand experience

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Think…

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How to drive traffic to your website

o Direct traffico Search traffic

o Organico Paid

o Referral traffico Social mediao Email marketingo Other websites

o Content marketingo Offline

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Social media

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Email marketing

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Don’t forget: Be friends with Google

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But always, always

focus on your target audience

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