top ten social event marketing tips
TRANSCRIPT
Copyright 2012 Fandom Marketing | @fandommarketing
Social Event Marketing Top 10
Copyright 2012 Fandom Marketing | @fandommarketing
Copyright 2012 Fandom Marketing | @fandommarketing
Melonie Gallegos
12 years in advertising and digital marketing
Social marketing strategist, Fandom Marketing
Co-founder, Minglestream tweetwall
Officer, Social Media Club San Diego
Member, American Marketing Association
Northern California native, CSU Sacramento alumni - degree in marketing communications
We throw a lot of events!The Social Hour, Social Media Day, tWineup, workshops, book tours…
Copyright 2012 Fandom Marketing | @fandommarketing
#SM
Open Graph
#API
#measure
Welcome to the social web
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Social event marketing is growing
Traditional Event Social Marketed Event
Attendee Social Networking
Live Streaming
Social Sharing
Influencer Outreach
Website
40% use social media for event marketing.(Hubspot 2011)
+
Copyright 2012 Fandom Marketing | @fandommarketing
Social event marketing top 10
#event
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Tip #10: Determine where attendees hang out online
Copyright 2012 Fandom Marketing | @fandommarketing
Tip #9: Repurpose content to be everywhere your
audience is
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Tip #8: Make something worth sharing and enable
sharing tools
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Tip #7: Use influencers to help drive attendance
Twitter personalities, bloggers, weblebrities, topic experts…treat them like press & VIP guests.
Copyright 2012 Fandom Marketing | @fandommarketing
Tip #6: Ditch contest forms for social sharing
promotions that drive word-of-mouth
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Tip #5: Showcase people to generate excitement
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Tip #4: Host conversations online leading up to the
event
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Tip #3: Use social sharing RSVPs
RSVP Share Build Audience
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Tip #2: Make taking and sharing event photos EASY & FUN on Twitter, Facebook,
InstagramPhoto booth w/social sharing! Facebook tagging! Step n’ repeat photo opps
on arrival!
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Tip #1: Connect people during the event in real
time conversations
Copyright 2012 Fandom Marketing | @fandommarketing
What do event attendees want to do in real time?
• Track live event information and news.• Share the good times: What's the #Hashtag?
Ensure it’s on event signage, presentations and tweets.
• Check-in on Foursquare and Facebook Places.• Live stream, video, tweet and blog.
• Share photos and videos on Facebook, Instagram, YouTube, Ustream.
• Network in real life (IRL) using social networking.
• To get featured on Minglestream tweetwall or other forms of display by the brand/event host.
Copyright 2012 Fandom Marketing | @fandommarketing
Get more social marketing tipsFollow me on Twitter @melonieBlog: brandswithfansblog.comPresentations: slideshare.net/fandommarketingTipoftheDay: fandomdaily.tumblr.com