Engagement Marketing

Top 10 Tips to Engage your Customers

What is the Engagement Marketing?

It’s not about relationship working for your own purpose—

it's about building strong and reliable relations between you and customer.

Tip 1: Sponsorship of eventsIt doesn’t matter if you’re running an online store or a regular shop, the sponsorship of events is a great decision to engage more customers.

How?Sponsor small events held in your area so you will get new customers. People will tell about your product or service to their friends. That is the first step for successful Engage Marketing

.Tip 2: The development of your brand label on the InternetIt is important to promote products on the Internet as more and more purchases doing via the network. Why? It's convenient and cheap. Advertising - is the main means of promoting products.

Tip 3: Demonstration of product

This is one of the mainEngagement Marketing strategy, A customer will try yourproduct and understand that it is necessary to themand they will definitely cometo you for another purchase rather to your competitor.

What is sampling?

It is an effective way of promoting goods through the distribution of free trial

samples of a product.

Sampling is also used for:

-developing of consumer interest

-increasing sales

-informing about

-packaging changes -label, recipes

Tip 4: Satisfaction of customer’s need

If a customer purchased a product or used your service and got what he wanted, he will definitely come back to you.

Regular customers - the success of any business!

As an example of the effective customer engagement process is the aromatization of space.

Galeria Mokotow filled with bakery, pizzeria and fast food. All of them are located very close to each other and it is not because of the lack of space, but to engage the customerto buy something more.

People have lunch, then maybe a small dessert?

Tip 5: Do not let them forget about you!There are different ways to retain customers:-creation of a logo

-maintaining a good label-providing with discount cards

LOGOAs the ship will be named, so it will float”.

In business, exactly the same. If your logo has no meaning or it is even too

complicated to pronounce it - go and change it now!

A good example for it could be the logo “Carrefour”

The logo shows the letter C between two arrows indicating in opposite directions

What is the trick?

Genius is simplicity! Let your customer make decisions by themselves without any direct intervention. Maybe it sounds funny, but it works!

Source: http://www.carrefour-vannes.fr/

Tip 6:Effective promotion strategiesCustomers can participate in the raffle of expensive coffee-machine if they will buy two packs of coffee beans.

How?

Everybody will talk about your raffle withtheir friends, so your product is

going to be popular and most probably sale of your product will increase.

In other words, you engage customers by natural FREE

advertisement.

Tip 7:Engage with social networkingIf you do not have any idea about Facebook, Instagram or Twitter - go straight to these sites and see how you may easily engage more customers on these sites everyday.

Tip 8: Engage customers via Wi-FiWi-Fi allows you to use it in customer's own marketing communication.

Guests of a hotel may receive an e-mail information after log-in via Wi-Fi network about current offers and promotions .

Source: http://www.bbc.com

The most popular ones are:-SPA discounts-Information about drinks

Tip 9: Get to know your customerSpend time to learn more about your customers. Marketers who take time to understand the backgrounds and values of their customers will see greater impact on marketer’s attitudes and motivation. Demonstrate that you care about their well-being.

Tip 10: Talk „human”It is better to speak with the customer in an individual manner, as if you talk with your friends. This is not only help to strengthen your relationship with your potential customers, but also increase reliability and brand of your company.

Remember, once you engage your customers, make sure you keep the lines of strong communication with them and follow my tips to build your own strategy!Listen to them. They want to be heard!

Do not rush for profits. Be patient and it will surely pay off.