Top 10 Tips for Success in Facebook Marketing

TIP# 1: Find the answers

Ask yourself:

WHY? WHAT? WHO? HOW?

WHY SHOULD YOUR BUSINESS BE ON FACEBOOK?

WHY?

WHAT ARE YOU HOPING TO ACHIEVE?

WHAT?

WHO IS YOUR TARGET MARKET?

WHO?

HOW ARE YOU GOING TO ACHIEVE YOUR GOALS?

HOW?

TIP #2: Use the space given wisely

Facebook gives you space which can leave a lasting impression on your Page visitors.

Make sure to pay close attention to your:

Cover image

Profile image

About Section

TIP #3: Create a Facebook Badge

Add a Facebook Page Badge to your website or blog and email signature. A Facebook badge is an icon you create that links fans from wherever they see it to your Facebook Page.

TIP #4: Post regularly

Posting at random or not regularly enough can leave a negative impression on your page visitors and affect your reach.

also

Posting too frequently can have an adverse effect on your Page engagement.

Find your rhythm by testing your frequency and watching your numbers to optimize engagement. Consult Analytics to see when are the most optimal times to post to get the most engagement.

TIP #5: Promote Your Page Offline

Promote your Facebook Page on all of your print marketing materials including business cards, menus, flyers, signs, t-shirts — anywhere it can be visible. The more fans you have, the more your posts, pictures, and videos will reach the people you want to reach.

TIP #6: Use Facebook features

SOME PAGE FEATURES: Vanity URL

Post Targeting

Pinned Posts

Highlighted Posts

Featured Likes

Custom Tabs

Events

Post scheduler

Offers

Promoted Posts

Milestone

Questions

Polls

Contests

TIP #7: Customer Service

Are you answering customer concerns on Facebook? Facebook is the number one social channel so it’s likely to be the first line of contact for your customers, for both praise and complaints. Here are a few tips for using Facebook for CS: •Respond Quickly •Give Your Fans Updates •Be the First to Address the Issue

TIP #8: Spread the word

To increase your Page visibility, you need to tell people about it. Promote your Page on:

Other social networks

Your website

Business Cards

Marketing material

Events

Newsletters

TIP #9: Invest in your Page

Include Facebook ads to your marketing budget to help increase your Likes, engagement, visibility, promote events, market your products or services, etc.

Promoted Posts

Sponsored stories

Facebook ads

Offers

TIP #10: Provide Value

80/20 Rule Relevant Content What’s in it for me?

TRY PUBLISHING AROUND:

80% ORIGINAL AND CURATED CONTENT THAT WILL PROVIDE VALUE

20% PROMOTIONAL CONTENT

80/20 Rule

PROVIDE A MIX OF CONTENT RELATED TO YOUR PRODUCTS

OR SERVICES.

Relevant Content

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