The REAL Truth About Facebook

Presented by:@mark_barrera

Facebook.com/Mark.S.Barrera

Mark Zuckerburg• He is the richest American under 30. • Watch the Social Network

The Things Facebook Is Not

• Your primary website• A place to push your products or

services• A one way conversation• A place to…

Facebook Is Not

• A place to make an ass of yourself!

Or a place to tweet…Retweet Please?

Facebook Is Not

• Intent driven• Up to its full potential

– “It’s just another modern day Myspace” –Mike Stewart

Facebook Is• A great channel

– Facebook Drives 44 Percent Of Social Sharing On The Web

Facebook Ads Do• Have low CTRs• Have great targeting• Promote your brand• Get you more subscribers to your

content

Facebook Ads Do• Work• Build fans

– Giveaways• Limited in scope to your target audience• Wildfire, etc

– Contests– Usable content

Facebook Is• A place to provide interesting

content to your users.• A place to let users share your

content so make it easy to share!• A place to have a genuine

conversation• A routine that MUST be maintained

Facebook Is• International

– About 70% of Facebook users are outside the United States

• Be timezone aware

Facebook Is

• Good for SEO– Get 30 fans and setup your custom

URL– Use keyword rich copy in your ‘about’

section and ‘info’ tab.– Links can be crawled, but headlines

are also important

Facebook Is For Photos• Better with pictures of women than

men

Facebook Is For• Coupons• Testing• Finding Brand Evangelists• Listening

– Product Feedback

Facebook Is• Powerful:

– of Matrimonial Lawyers showed 20 percent of divorces involve Facebook.

– 80 percent of divorce lawyers reported a spike in the number of cases that use social media for evidence.

– People spend over 700 billion minutes on Facebook a month

Facebook Will Evolve• What will the future of Facebook look like?

– “Likes” now publish to your profile by default– The “Share” has been replace by “Like” so

update where necessary

• They are a content farm– 2% lift after Farmer/Panda Update

Facebook Will Evolve• FBML is gone, iFrame is in.• Allows better flexibility and tracking

Official Facebook Stats

• http://www.facebook.com/press/info.php?statistics

Contact Me• DFW SEM• Facebook.com/Mark.S.Barrera• @mark_barrera• mark@markbarrera.com• 214-908-0954