social media marketing tips - working with facebook

Download Social Media Marketing Tips -  Working with Facebook

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New facebook business page timelines

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guide to facebook business page timelines1

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new Facebook business page timelines

step-by-step guide to

A publication of

P

\V

How to use the FAcebook timeline for marketing

guide to facebook business page timelines2

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introductory content is for marketers who are new to the subject.

this content typically includes step-by-step instructions on how

to get started with this aspect of inbound marketing and learn its

fundamentals. Read Hubspots introductory guide How to use

Facebook for business.

intRoDuctoRY

is tHis book RigHt FoR me?not quite sure if this ebook is right for you? see the below description to determine if

your level matches the content you are about to read.

intermediate content is for marketers who are familiar with the

subject but have only basic experience in executing strategies and

tactics on the topic. this content typically covers the fundamentals

and moves on to reveal more complex functions and examples.

After reading it, you will feel comfortable leading projects with this

aspect of inbound marketing.

inteRmeDiate

Advanced content is for marketers who are, or want to be, experts

on the subject. in it, we walk you through advanced features of

this aspect of inbound marketing and help you develop complete

mastery of the subject. After reading it, you will feel ready not only

to execute strategies and tactics, but also to teach others how to

be successful.

aDVanceD

This ebook!

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Hubspot brings your whole marketing world together in one, powerful, integrated system.

Hubspots All-in-one mARketing soFtwARe

get Found: Help prospects find you online convert: nurture your leads and drive conversions analyze: measure and improve your marketing. more: see marketplace for apps and integrations

leAdgeneRAtion

Ublogging &

sociAl mediA

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emAil & AutomAtion

MseARcH

optimizAtion

s

mARketingAnAlytics

YleAd

mAnAgement

gRequest A demo Video overview

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guiDe to new Facebook business page timelines

edited by magdalena georgieva

maggie georgieva is an inbound marketing

manager at Hubspot, responsible for the

companys marketing content offers, such as

ebooks and webinars (including the worlds

largest webinar).

previously, maggie was on Hubspots email

marketing team, managed the companys

landing page creation and optimization, and

jump started the production of Hubspots

customer case studies.

maggie is a regular blogger for the Hubspot

blog and has contributed to other sites and

publications, such as marketingprofs, brian

solis blog, bostinnovation.com and The St.

Petersburg Times.

Follow me on twitteR@mgieVa

guide to facebook business page timelines5

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contents

6 Facebook timeline FeatuRes You sHoulD know /8

best pRactices FoR using Facebook timeline /13

examples oF gReat business page timelines /21

conclusion & aDDitional ResouRces /29

guide to facebook business page timelines6

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The display of information in a new framework affects our behavior with the platform.

many businesses are fearing the changes that come with the new

Facebook timeline. it is really creating a communication problem

between us and our client base, said stephen terrell, a senior Vice

president of branding for the lifeline program, in an interview with

the San Jose Mercury News.

the new look of the social network creates yet another learning curve

for both brands and their audiences. the display of information in a

new framework affects our behavior with the platform, taking it down

a much more visual path.

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its a lot more visual, wrote sam lessin, a product manager at Facebook,

about the Facebook timeline. this notion of emphasized visuals has recently

becoming leading in the world of online marketing.

the rise of visual storytelling as a means of spreading a marketing message

couldnt possibly have evaded you. A number of image-based platforms out

there, including pinterest, instagram, and slideshare, have already made

a strong statement about how visual content can impact business results.

not surprisingly, images are some of the most popular pieces of content that

Hubspot has shared on our Facebook page. they accumulate thousands of

views, engaging more people than other content types do.

in this ebook we will help you make sense of the Facebook business page

timeline: the new features it comes with and how to use them for marketing

success. we will also highlight a few businesses that have done a fantastic job

with their Facebook timelines. enjoy this intentionally visual read!

EE

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cHapteR 1

6 Facebook timeline FeatuRes You sHoulD know by pAmelA VAugHAn

guide to facebook business page timelines9

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Facebook Timeline allows a number of changes businesses should be familiar with.

covers must not be false, deceptive or misleading, and must not in-

fringe on third parties intellectual property. !

FAcebooks policies stAte tHAt coVeR pHotos cAnnot include:

*

*

*

*

the cover photo dimensions are 851 x

315 pixels. choose an image that is rep-

resentative of your brand, and dont be

afraid to get creative with it.

set youR coVeR pHoto

P1pRice oR puRcHAse inFoRmAtion

contAct inFoRmAtion

ReFeRences to FAcebook FeAtuRes oR Actions

cAlls-to-Action

Facebook timeline comes with a set of new features which affect what businesses can and can-

not control on the social platform. Some of the new features offer brands more flexibility, while

others limit organizations by requiring them to follow specific guidelines. In this section we will

discuss these new features in an order that follows the path of setting up a Facebook timeline.

guide to facebook business page timelines10

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Adjust your profile picture, the image that

will get shown next to each of your updates

on your wall and in users news feeds.

Choose an image that fits 180 x 180 pixels

and also looks good when scaled down to a

thumbnail size of 32 x 32 pixels.

2Uset youR pRoFile pictuRe

this image will also appear

with any sponsored stories

or ads that you run. A logo

is a great choice here!

3oRgAnize Views & Appsthe new design features photos, likes, and apps at the top of your page,

below your cover photo. Photos are automatically featured in the first spot,

but page admins can rearrange the rest to feature the most important ones

first. Overall, a total of 12 apps can be shown here.

pHotos1

likes 1Apps

guide to facebook business page timelines11

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You can pin/anchor a specific story to the top of your Timeline for up to seven

days. This means you can highlight specific posts and they wont get buried

by more recent updates.

by hovering over individual stories, you

can make them wider, hide them from

your timeline with the pencil icon, high-

light them as important with the star

icon, or delete them entirely.

4stAR, Hide, pin

S

^

Admins can now allow users to send

them personal messages, making

it easier for brands to have private

conversations with their fans.

5enAble messAges Mw

use this feature when you need to

discuss a topic or customer service

issue in more depth, and when youd

prefer the conversation not be made

public for all page visitors to see.

guide to facebook business page timelines12

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6the new design also allows admins to feature what are called milestones on their page. this allows page admins to

highlight some of their business biggest

accomplishments, such as fan growth,

award wins, product releases, etc.

FeAtuRe milestones

\milestone images are set at 843 x 403 pixels. you create a new (or

past) milestone via the status update box, which will prompt you to

input information about your milestone. i

guide to facebook business page timelines13

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cHapteR 2

best pRactices FoR using Facebook timeline

by pAmelA VAugHAn

guide to facebook business page timelin