Top Tips for Improving Email Marketing

Terry Harlan Data.com CSM @tlharlan

Linked In ~ tharlan@salesforce.com

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Today’s Agenda:

Session Agenda:

• Welcome

• Data.com

• Introduction to our Panel of Guest Speakers

• Presentation of 6 Top Tips for Email Marketing

• Open Questions & Answers Session for our Panel

NOTE: You can post questions live on our Chatter Feed!!!

We’ll field in the 2nd Half of Today’s session

Terry Harlan

Data.com CSM

@tlharlan

Linked-in ~ tharlan@salesforce.com

Data.com: Simplified Data Management

• Automatically in Salesforce

• Unified in the Cloud

• In Your Business Process

• Familiar User Experience

• 200M Company Profiles

• 36M, 100% Complete Contacts

• Social Insights

• Real-Time Updates

• Improve CRM Adoption

• Instant Notifications

Data.com Provides Foundation for Social Networks

Cloud . Mobile . Social

Today’s Objectives:

Session Objectives & Today’s Key Take Away:

• Clean Segmented Data

• Keep your Email List Fresh

• When to Send | Time Matters

• First Impressions

• Intelligently focused Email Messaging

• Follow Up Best Practices | After the email, print, phone

Our Panel of Marketing Experts

Nikos Karavitis

Motorola Solutions

Senior Marketing Manager

Demand Generation Marketing

All About

Nikos Karavitis

Nikos Karavitis

Senior Marketing Manager – Demand Generation

• 15+ years Direct Marketing / Database / CRM /

Demand Generation

• Business and Consumer – Technology

• Service Provider & Client

• Mid-Size & Enterprise

– Motorola Solutions

–CDW

–AT&T Mobility

–Accenture

MOTOROLA SOLUTIONS

Jayson Karen

Sharp

Marketing Manager ~ CRM Systems

All About Jayson Karen

• Over 10+ years experience in Marketing Operations,

Internet Marketing & Email Marketing

• B2B & B2C Focused

• SalesForce Administrator for over 7+ years for over 100+ users

worldwide

• Educational Background in Marketing & Business Administration

(MBA), Internet Business (MS) & General Psychology (BA)

Jayson Karen

Marketing Manager – CRM Systems

Sharp Electronics Corporation

Sharp Imaging & Information Company of America (SIICA)

• Founded in 1912 with main corporate headquarters in Osaka, Japan

• Over 55,500 Employees worldwide

• Sharp Imaging and Information Company of America (SIICA) is a division of

• Sharp Electronics Corporation and based in Mahwah, New Jersey

• Award Winning Business Products & Services

Multifunction Peripherals and Printers

Desktop Copiers

AQUOS BOARD™ interactive display systems

LCD and DLP® Professional Projectors

Electronic Cash Registers and POS products

Electronic Dictionaries and Calculators

• Sold into the following B2B vertical markets:

Corporate, Education, Government, Health Care, Hospitality & House of Worship

• Product distributed via channel & Sharp direct sales operation

Sharp Business Systems (10+ Sharp owned local dealerships)

Sharp Electronics – SIICA Overview

Paul Leary

Bespoke Collection

Blackbird Vineyards

Ma(i)sonry Napa Valley

President

All About Paul Leary

Paul Leary

President Bespoke Collection

• Blackbird Vineyards | Napa Valley, CA

• Recuerdo Wines | Mendoza Argentina

• Established and launched Ma(i)sonry Napa Valley: an

art, wine and design collective

• Decade of Established Marketing, Sales, Operating

Expertise in Wine Industry

• Entrepreneur | Niche Marketing | Direct relationships

with Clients

Founded in 2003, Blackbird Vineyards is an

artisanal producer of wines from the Napa

Valley. www.blackbirdvineyards.com

www.maisonry.com

An art, design and collective wine tasting

gallery among an outdoor sculpture garden,

Ma(i)sonry offers guests a differentiated

lifestyle experience in wine country

6 Top Tips for Improving Email

Marketing

Audience Poll – Data Management

My data ROCKS!

We have data somewhere?

My data needs help….

ENGAGEMENT AND

ACCOUNTABILITY

MARKETING 3.0

ENABLEMENT AND

MEASUREMENT

MARKETING 2.0

ALIGNMENT AND

INFRASTRUCTURE

MARKETING 1.0

#1 Build your Data Intelligence

Nikos Karavitis

#2 Keep Your Email List Clean

Paul Leary

#3 Timing | When to send

Timing your email Activity

Jayson Karen

#4 Great First Impressions

The Sender & The Subject Line

Jayson Karen

#5 Test, Measure, Re-Engage 3 Keys to Email Marketing Success

Nikos Karavitis

1 TEST

2 MEASURE

3 RE-ENGAGE

BEHAVIOR IS SURPRISING Click-Thrus Heat Maps Preference Center

GIVE THEM WHAT THEY WANT Based on the intelligence you have collected

EVERYBODY IS NOT IMPORTANT The ones that aren’t can unsubscribe. Test Subject Lines Personalization Call to Action

#6 Follow Up on your Email

Print & Phone….Voice…

Traditional Mail… additional

Offers

Paul Leary

Paul Leary

President

Bespoke Collection

Jayson Karen

Marketing Manager

SHARP

Nikos Karavitis Terry Harlan

Senior Marketing Manager

Motorola Solutions

Customer Success Manager

Data.com

More Opportunities to Learn about Data.com

18 8 1 Data.com

Keynote Data.com vision

Breakout

Sessions Success with Data.com

Demo

Stations Product How To

When: Thur 12pm

Where: Gateway Ballroom,

Moscone South

+ exclusive ticket to

see Village People

When: All week

Where: Across Campus

Search Dreamforce App,

Keyword = Data.com

When: All week

Where: Expo Hall