Top 10 Tips:EmailMarketing

by @TamaraGielen

Tamara WHO?

What I learned about SEO yesterday

• “Social will kill SEO”

• SEO isn’t sexy

• Quality content is key

• Spam makes SEO look bad

• Hiring good SEOs is hard

• SEO is not rocket science

• It’s hard to explain to people what you do

• There are not enough women in this industry(my observation)

Now replace SEO with EMAIL

• Social will kill EMAIL

• EMAIL isn’t sexy

• Quality content is key

• Spam makes EMAIL look bad

• Hiring good EMs is hard

• EMAIL is not rocket science

• It’s hard to explain to people what you do

• There are not enough women in our industry

What I also learned is this…

SEOs are constantly looking for ways to:

• Distribute/market their content

• To understand your users/visitors

• Get m.o.r.e. links

With that in mind, here’s how email can help SEO

Email is the #1 method for sharing content on the internet

Tip #1 Make friends with your email marketing colleagues – they own the list!

Tip #2

Make capturing email addresses your top priority

Tip #3

Identify social media users and influencers

Tip #4

Target social media users with exclusive content and ask them to share it

Tip #5

Publish your newsletter to

Twitter & Facebook

Tip #6 Provide a newsletter archive either on your website, or on an outsidedomain

Tip #7

Use email surveys and analytics to get a better understanding of your users

Tip #8

Email will help you convert visitors through abandoned search & shopping cart emails

Tip #9

Email will help you increase conversion

Email subscribers consistently have a higher LTV

Tip #10

Upper management doesn’t care about how many links you generated

Questions?tamara@tamaragielen.com+32 477 666 930www.tamaragielen.comblog: www.b2bemailmarketing.com