14 top web marketing tips

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Web Marketing is a Marathon


This is a Sprint


14 Top Tips

to win

More Business


Get Found

www.google.com/places


Get Found


Probably the

greatest marketing opportunity

known!


Get Found

Google

Adwords

Google

Base


Get Emailing


It’s Not Expensive

Get Emailing


It’s Effective

Get Emailing


Get Networking


• Great way to stay in touch with existing clients

• Reach out to new audiences and markets

• Better understanding of related markets

• Relative low cost of entry

• Possible high return

Get Networking


Average age distribution across social network sites

0-17 18-24 25-34 35-44 45-54 55-64 65+

15%

9%

18%

25%

19%

10%

3%

Data source: Google Ad Planner


Social Media is the

No. 1 online activity

Get Networking


2/3rds of the Global Internet population visit

Social Networks

Get Networking


10% of all internet time is spent on Social

Networks

Get Networking


Social Networks

www.facebook.com


Facebook

If Facebook was a country it would be

1/ China

2/ India

3/ Facebook – 650m

4/ USA


Adds 1/2m users every

day

Facebook


5bn minutesspent on

Facebook EVERY day

Facebook


1bn• web links

• news stories

• blog posts

shared each week

Facebook


Facebook now has a greatershare of theinternet than

Facebook


Business Networks


Linkedin – Networking for Professionals



Over 100 millionregistered professional

users in more than

200 countries


More than 50% located outside

of the USA



More than 1m companies have

a Linkedin Company Page



Adds 1m new members every 12 days



More than 2bn people searches

in 2010



Viral Marketing’s free…..pst pass it on


• Get other people to do your marketing for you

• It’s free

• Give them something in return if possible



Viral Marketing – How & Why

The Thresher ‘Virus’


• Discount Voucher intended for Suppliers and their Friends

• Circulated via chat-rooms, blogs and email 800,000 times



• Created queues outside stores

• National TV news coverage

• National Radio coverage

• National Print news coverage

• Generated a rumoured £15m T/O



Get Filming


Video Marketing

2nd most searched

site on theinternet


Video Marketing

2bnvideos watched

every day


Video Marketing

24 hoursof new contentuploaded every

minute


Video Marketing

Average personspends

15 minuteson YouTube every day


Video Marketing

70% of YouTube

activity takes place outside of

the USA


Video Marketing

YouTube clips now

incorporated in Google Search

results


Your Video

Get Filming


• An easy way to update latest news

• An informal way of communicating

• Helps with the search engine position of your website

• Opens your business to a wider audience

• Helps keep your clients updated

Get Blogging


When you have something to sell

When you have something new to offer

When something changes

When you have some news

When you have something to say

Get Blogging


www.blogger.com

www.wordpress.com

Get Blogging


TWITTER


Twitter


• Easy to use

• Easy way to keep in touch

• A way to reach potentially large market

• Short sharp communication tool

Get Tweeting


Apps


What’s on the Horizon?


Location Marketing


Get Real – Augmented Reality


Groupon


Andy Poulton

Business Link

M: 07966 547146

E: [email protected]

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Thank You

14 top web marketing tips

Business

web marketing

emailingits effective

networking great way

relative low cost of

existing clients

tipsto winmore business

foundgoogle adwordsgoogle

possible high return