5 top tips for green marketing
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5 top tips for Green Marketing
Anna Frizzell
Sustainable Business Advisor
Business Link H&IOW
5 top tips for Green Marketing
1. Competitors
2. Customers
3. Green Credentials
4. Green claims
5. Method of communication
1
What are your competitors doing?
What messages
are others using?
2
Who are your customers
& what do they want?
1. Energy efficiency including Carbon Footprinting
2. Waste minimisation
3. Water use minimisation & effluent reduction
4. Reducing resource use
5. Reducing transport mileage
6. Complying with Environmental law
3. Check your green credentials
Green Labels
4. Green Claims
• Truthful, accurate and able to be substantiated
• Relevant to product / service and environmental issue
• Clear about what aspect claim refers to
• Explicit about the meaning of symbols used
• In plain language
(DEFRA Green Claims Code)
5. Methods of communication
• Web site - Eshot / newsletters
• Keep reps / sales agents up to date
• Speak to customers on the phone / invite
them in – share knowledge
• Green print
5 top tips for Green Marketing
1. Competitors
2. Customers
3. Green Credentials
4. Green claims
5. Method of communication
“There is no high-carbon future” Lord Peter Mandelson,
Secretary of State for Business, Enterprise and Regulatory Reform (2009)