social media in 15 minutes

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@JackieWolven JacquelineWolven.com SOCIAL MEDIA IN 15 MINUTES How To Grow Your Online Presence Without Going Crazy with Jacqueline Wolven

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How you can really be effective using social media in 15 minutes. This presentation is geared to the small business person, realtor, or micro entrepreneur.

TRANSCRIPT

Page 1: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

SOCIAL MEDIA IN 15 MINUTESHow To Grow Your Online Presence Without Going Crazywith Jacqueline Wolven

Page 2: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

WHAT IS THE SECRET?How do I really get it all done in just 15 minutes?

Page 3: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

DON’T GO DOWN THE RABBIT HOLEGetting distracted is the wonder and the curse of the internet.

Page 4: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

GET A TIMERPick One Task Online

Set the Timer for 15 Minutes

Do Just That Task – No Distractions.

Page 5: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

WHAT CAN YOU DO IN 15 MINUTES?What is really possible?

Page 6: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

WRITE ONE TOTALLY ACCEPTABLE BLOG POST• Jot Down 3 Keywords• Include: What, Who, When,

Where & A Pretty Picture

Extra Credit: Share Post to Facebook, Twitter or LinkedIn

Page 7: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

TWEET THISSometimes good enough is totally acceptable. via @jackiewolven

Page 8: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

FACEBOOK IN 15 MINUTES• Write 5 posts and schedule them• Working as your “Page” like other

businesses in your community• Share another person’s post

Extra Credit: Create an event

Page 9: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

TWEET THISFacebook friends aren’t necessarily real. The people who sit around my table at dinner are real. via @jackiewolven

Page 10: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

TWITTERIN 15 MINUTES• Write 3 tweets and schedule them using the free

tool HootSuite.com• Tweets can be:• Business related• Fun & Interesting• Promotional• Circulate Blog Posts

Extra Credit: Create a #hashtag

Page 11: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

WHAT’S A HASHTAGA hashtag is a word or phrase after the # sign that is easily searched in twitter or online. Such as #DoGoodWork

Page 12: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

PINTERESTIN 15 MINUTES• Post photos of your listings• Create a board about your area• Include your website, keywords &

hashtags in your descriptions

Extra Credit: Post your photos directly from photos that youupload from your site/blog

Page 13: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

Pinteresting Facts• American Pinterest users spend on average 1 hour and

17 minutes per day on the site• Pinterest referrals spend 70% more money than visitors

referred from non-social channels• Total Unique visitors to Pinterest increased by 2,702%

since May 2011• 80% of Pinterest users are Women, while 50% of all

Pinterest users have children

Page 14: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

INSTAGRAMIN 15 MINUTES• Take a photo of a property• Like photos from your area (find

photos by searching for your location)

Extra Credit: Create an Instagramcontest for your areas most beautifulhome/room/location

Page 15: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

YOUTUBEIN 15 MINUTES• Create a walk through video• Create a channel that showcases

videos you find about your area

Extra Credit: Start writing 30 secondvideos that your office develops

Page 16: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

YouTube Facts• More than 1 billion unique users visit YouTube each

month• Over 6 billion hours of video are watched each month on

YouTube—that's almost an hour for every person on Earth, and 50% more than last year

• 100 hours of video are uploaded to YouTube every minute• According to Nielsen, YouTube reaches more US adults

ages 18-34 than any cable network

Page 17: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

LINKEDININ 15 MINUTES• Review and update 1 area of your profile• Share a blog post or item of interest• Join a group• Review and add to your company page

Page 18: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

LINKEDINEXTRA CREDITThe Real Estate Pro App for LinkedIn is the easiest way to stay informed about your local real estate and office space marketplace. Use it to find office space listings for lease and property for sale. Follow and connect with active brokers and professionals, track new property listings and see the latest deals in your market.

Page 19: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

HOW CAN I SAVE TIMETime equals money,let’s save some and make the other.

Page 20: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

TOOLS THAT SAVE TIME• HootSuite.com• Buffer.com• Facebook Scheduling Tool• Constant Contact/Social

Media Manager• Blog Post Scheduling

Page 21: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

TWEET THISSocial Media or any marketing isn’t worth doing unless you see actual bump in your biz. @jackiewolven

Page 22: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

HOW DO I KNOW IF IT IS WORKING

Page 23: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

FIRST, ASSESS THE SITUATION• What social media does your

community use?• Are you watching your site statistics

using Google Analytics, Facebook Insights & Pinterest for Business

• Are your posts, tweets & pins being liked and shared?

Page 24: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

THE REAL SECRETS TO EFFECTIVE SOCIAL MEDIA• Choose one social media channel• Set boundaries on your attention by

setting your timer and doing one online task that is real work

• Use tools to assess what is working• Feel good about small wins!

Page 25: Social Media in 15 MInutes

@JackieWolvenJacquelineWolven.com

JACQUELINEWOLVEN.COMTwitter: @jackiewolven

Facebook: Jacqueline Wolven

Email: jacquelinewolven.com

Ask Jacqueline!