social media in 15 minutes
DESCRIPTION
How you can really be effective using social media in 15 minutes. This presentation is geared to the small business person, realtor, or micro entrepreneur.TRANSCRIPT
@JackieWolvenJacquelineWolven.com
SOCIAL MEDIA IN 15 MINUTESHow To Grow Your Online Presence Without Going Crazywith Jacqueline Wolven
@JackieWolvenJacquelineWolven.com
WHAT IS THE SECRET?How do I really get it all done in just 15 minutes?
@JackieWolvenJacquelineWolven.com
DON’T GO DOWN THE RABBIT HOLEGetting distracted is the wonder and the curse of the internet.
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GET A TIMERPick One Task Online
Set the Timer for 15 Minutes
Do Just That Task – No Distractions.
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WHAT CAN YOU DO IN 15 MINUTES?What is really possible?
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WRITE ONE TOTALLY ACCEPTABLE BLOG POST• Jot Down 3 Keywords• Include: What, Who, When,
Where & A Pretty Picture
Extra Credit: Share Post to Facebook, Twitter or LinkedIn
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TWEET THISSometimes good enough is totally acceptable. via @jackiewolven
@JackieWolvenJacquelineWolven.com
FACEBOOK IN 15 MINUTES• Write 5 posts and schedule them• Working as your “Page” like other
businesses in your community• Share another person’s post
Extra Credit: Create an event
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TWEET THISFacebook friends aren’t necessarily real. The people who sit around my table at dinner are real. via @jackiewolven
@JackieWolvenJacquelineWolven.com
TWITTERIN 15 MINUTES• Write 3 tweets and schedule them using the free
tool HootSuite.com• Tweets can be:• Business related• Fun & Interesting• Promotional• Circulate Blog Posts
Extra Credit: Create a #hashtag
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WHAT’S A HASHTAGA hashtag is a word or phrase after the # sign that is easily searched in twitter or online. Such as #DoGoodWork
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PINTERESTIN 15 MINUTES• Post photos of your listings• Create a board about your area• Include your website, keywords &
hashtags in your descriptions
Extra Credit: Post your photos directly from photos that youupload from your site/blog
@JackieWolvenJacquelineWolven.com
Pinteresting Facts• American Pinterest users spend on average 1 hour and
17 minutes per day on the site• Pinterest referrals spend 70% more money than visitors
referred from non-social channels• Total Unique visitors to Pinterest increased by 2,702%
since May 2011• 80% of Pinterest users are Women, while 50% of all
Pinterest users have children
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INSTAGRAMIN 15 MINUTES• Take a photo of a property• Like photos from your area (find
photos by searching for your location)
Extra Credit: Create an Instagramcontest for your areas most beautifulhome/room/location
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YOUTUBEIN 15 MINUTES• Create a walk through video• Create a channel that showcases
videos you find about your area
Extra Credit: Start writing 30 secondvideos that your office develops
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YouTube Facts• More than 1 billion unique users visit YouTube each
month• Over 6 billion hours of video are watched each month on
YouTube—that's almost an hour for every person on Earth, and 50% more than last year
• 100 hours of video are uploaded to YouTube every minute• According to Nielsen, YouTube reaches more US adults
ages 18-34 than any cable network
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LINKEDININ 15 MINUTES• Review and update 1 area of your profile• Share a blog post or item of interest• Join a group• Review and add to your company page
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LINKEDINEXTRA CREDITThe Real Estate Pro App for LinkedIn is the easiest way to stay informed about your local real estate and office space marketplace. Use it to find office space listings for lease and property for sale. Follow and connect with active brokers and professionals, track new property listings and see the latest deals in your market.
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HOW CAN I SAVE TIMETime equals money,let’s save some and make the other.
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TOOLS THAT SAVE TIME• HootSuite.com• Buffer.com• Facebook Scheduling Tool• Constant Contact/Social
Media Manager• Blog Post Scheduling
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TWEET THISSocial Media or any marketing isn’t worth doing unless you see actual bump in your biz. @jackiewolven
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HOW DO I KNOW IF IT IS WORKING
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FIRST, ASSESS THE SITUATION• What social media does your
community use?• Are you watching your site statistics
using Google Analytics, Facebook Insights & Pinterest for Business
• Are your posts, tweets & pins being liked and shared?
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THE REAL SECRETS TO EFFECTIVE SOCIAL MEDIA• Choose one social media channel• Set boundaries on your attention by
setting your timer and doing one online task that is real work
• Use tools to assess what is working• Feel good about small wins!
@JackieWolvenJacquelineWolven.com
JACQUELINEWOLVEN.COMTwitter: @jackiewolven
Facebook: Jacqueline Wolven
Email: jacquelinewolven.com
Ask Jacqueline!