Social Media - Dominate Your Market in 15 Minutes per Day

Download Social Media - Dominate Your Market in 15 Minutes per Day

Post on 05-Dec-2014

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IN this presentation given at the California Hispanic Chambers of Commerce Annual Convention

TRANSCRIPT

  • 1. Mike Linville Owner/Chief Project Manager Black Dog Studios Black Dog Education *Self Employed Business Owner For 13 Years
  • 2. What Is Social Media! The technology (web-based or mobile) that turns communication into interactive dialogue (Wikipedia)
  • 3. What Does It Look Like
  • 4. By The Numbers - Facebook ! Over 750,000,000! Average user has 130 friends! 750 billion minutes/month! Over 70 translations available
  • 5. By The Numbers - Twitter! Over 200,000,000 users! Nearly 500,000 new accounts each day! Over 1 billion tweets per week
  • 6. By The Numbers - YouTube! 3 billion videos viewed/day! 48 hours of video uploaded each minute! 17 million users have their YouTube connected to another social service
  • 7. 65 % of Americans spendmore time on their computers than with their spouses. Kelton Research
  • 8. BUT
  • 9. The Harsh Reality! Business owners are still struggling to stay afloat! They have stopped marketing to save money! As economy plays out slowly dwindling customer base
  • 10. It DOESNT have to be that way.
  • 11. What We Know! Social media is HUGE! Social media is FREE (in many cases)! Long term business growth is all about marketing
  • 12. Whats The Holdup?! Dont know how to start! Dont know where to focus! Dont have a strategy! Dont track to see if its profitable
  • 13. All Valid Responses! You just havent met the right coach yet! Thats why Im here
  • 14. The Solution
  • 15. 3 Phases To Effective Social MediaMarketing 1. Eliminate overwhelm 2. Lay your foundation 3. Get to work
  • 16. Phase 1 - Eliminate Overwhelm! Everybody is an expert! Nobody can agree! Drinking from a fire hose
  • 17. Phase 1 - Eliminate Overwhelm! Everybody is an expert! Nobody can agree! Drinking from a fire hosePURGE THE NOISE!
  • 18. Phase 1 - The Mastery Mindset! Mastery - comprehensive expertise in a given subject! Opposite of multi-tasking! Focus on 1 platform and get really good at it, then move onGAIN A MASTERY MINDSET
  • 19. Phase 1 - Know The Road Ahead! Web strategy overview ! Know your map! Social media conversations! Website conversionsKNOW THE ROAD AHEAD
  • 20. Phase 2 Prepare Your Foundation! Website is the foundation ! Search engine optimized ! Valuable content ! Conversion tools
  • 21. Phase 2 Setup Tracking! Google Analytics! Installed correctly! Know how to tag links
  • 22. Phase 2 Market Research! Understand your target market! Technographics! Pain points
  • 23. Phase 3 Get To Work! No magic bullet systems! Does require some thought and work! Make a commitment and stick to it
  • 24. EXAMPLE New Product LaunchDIYWordpressCreator.com Onlinetraining program teaching small businessowners how to build, maintain andmarket their own search engineoptimized websites
  • 25. Phase 1 Eliminate Overwhelm! Master customer lifecycle determined 6 sales strategies! PPC, affiliates, social media, webinars, blogging, video! Narrow focus by deciding 1-2 methods SOCIAL MEDIA specifically Twitter
  • 26. Phase 1 The Mastery Mindset! I was a dabbler and a talker! I needed some training ! Online training ! Books! Result best practice
  • 27. Phase 1 Know The Road Ahead! Main audience business owners! 2 ways to get there ! Individual businesses ! Influencers
  • 28. Phase 2 Prepare Your Foundation! Twitter background! Adding Twitter to email subject line! Create Twitter lists filled w/ influencers! Setup Tweetdeck (software)! Create campaign prewritten tweets sending users to a page on my site
  • 29. Phase 2 - Tracking! Google Analytics allows you to tag URLs with additional data! Create a special tag for each campaign! Add tag to end of URL
  • 30. Phase 3 Get To Work! Commit ! Set aside 15 minutes/day everyday ! Do this FIRST, before I check messages or email
  • 31. Phase 3 Get To Work! Strategy ! 2 min posting tweets ! 5 min on individuals ! 8 min on influencers
  • 32. The Dos And Donts DOs DONTs
  • 33. The Dos And Donts DOs DONTs! Stick to your commitment. consistency is key.
  • 34. The Dos And Donts DOs DONTs! Stick to your commitment. consistency is key.! Provide real VALUE
  • 35. The Dos And Donts DOs DONTs! Stick to your commitment. ! Talk about you all the time. consistency is key. Think community. (90/10! Provide real VALUE rule)
  • 36. The Dos And Donts DOs DONTs! Stick to your commitment. ! Talk about you all the time. consistency is key. Think community. (90/10! Provide real VALUE rule) ! Dont outsource too much
  • 37. Remember! Focus on your goal
  • 38. Remember! Focus on your goal! Prepare your foundation
  • 39. Remember! Focus on your goal! Prepare your foundation! Execute your strategy
  • 40. RememberWith that 3 phase framework You can dominate anyarea of marketing youwant to in 15 minutes aday or less
  • 41. Questions?