7 social media tips in 7 minutes
DESCRIPTION
Prepared for VT Women's Economic Opportunity Conference, Randolph VT 12/10/11 - Special Thanks to Radian 6 for inspiration, guidance, content and three slides from their presentations.TRANSCRIPT
#1START with your GOALS and work
BACKWARD
#2 KNOW your AUDIENCE
#3CREATE a realistic
WORKFLOW
#4Set a COMFORTABLE
TABLE
> Invite and greet people> Make them comfortable> Talk about what they care about> Share info--don’t get too personal> Help them come back soon
#5Give your STAFF
direction
Code of Ethics
Disclosure
Training
What is Proprietary
The Law
Company Time
Account Ownership
Escalation
Consequences
EMPLOYEE SOCIAL MEDIA GUIDELINES
#6MEASURE what you can
FOLLOW UP ON
# 7Make a COMMITTMENT
