1.8 Nonprofit social media tips @socially_good #YWAMM14 In 10 minutes

2. Social media policy Integrated with HR policies All departments get involved - Communications - Fundraising - Program - Advocacy / policy 1. INTEGRATION Included in strategic planning - - Yes I mean BUDGETS 3. 2.CHANNELS GET ON THEM ALL! - Facebook / Twitter / YouTube - Google + / Pinterest / Instagram - LinkedIn / Tumblr / Vine - Quora / Reddit / Jelly OR GET STRATEGIC? - Examine the demographics - Look at your analytics - What resources (& talent) do you have - How much time is available 4. 3.TIMING BEST TIME TO TWEET TOOLS Tweriod Buffer TweetStats SocialBro 5. 4.TIMING BEST TIME TO POST TO FACEBOOK Facebook page Insights 6. 3.TIMING SOME GENERAL RULES Posts and tweets should be timed to catch people when they have time on their hands: when theyre on their way into work when theyre checking their smart phone while eating a burrito on transit home after the kids go to sleep, which in general is the single best time to post during the week 7. 4. HUMOUR Look up Winnipeg Humane Society Kitty Midnight Madness on Youtube 8. 4. HUMOUR Social media LOVES memes 9. 5. EMOTION 10. 5. EMOTION 11. 6. INTERACTION Listen - Hootsuite - Social Mention - Social Bro - So many more. Reply - Timely - Polite - Thankful Ask - Questions - Stories - Feedback 12. 7.VISUALS Social media went visual in 2012 If you missed that, you are now playing catch-up. SORR Y! 13. 7.VISUAL PLATFORMS 14. 7.VISUALS 15. 7. INFOGRAPHICS 16. 8. DISCIPLINE Social media is a marathon - not a sprint 17. 8. DISCIPLINE Have a plan - Integrated with org goals - Measurable - Realistic Measure it - Create a spreadsheet - Use analytics - Regularly review 18. 8. DISCIPLINE Adapt it - Think strategically - Not working? Try something else - Still not working? Dump it! - Working? Do MORE of that!