b2g social media marketing in 15 minutes
DESCRIPTION
Presented by eBoost Consulting at the 11th Annual Paths to Partnership Regional Forum in San Diego on October 20, 2009. We were asked the question, "how would you conduct B2G social media marketing in 15 minutes?" We gave a glimpse of our approach and took screenshots of our tactics.TRANSCRIPT
B2G SocialMedia
Marketing in 15 min. …literally
CUSTOMERS
CUSTOMERS
COMPETITION
CUSTOMERS
COMPETITION
COMPANY
What would I do given 15 minutes?
CUSTOMERS
Get your slice of the “P.I.E.”
Get your slice of the “P.I.E.”
Make Connections
Get your slice of the “P.I.E.”
Make ConnectionsEngage
Get your slice of the “P.I.E.”
Make ConnectionsEngageListen
Get your slice of the “P.I.E.”
Make ConnectionsEngageListenMeasure
Get your slice of the “P.I.E.”
P.I.E.
PROCURERS
P.I.E.
INFLUENCERS
P.I.E.
END USERS
Make Connections:
Make Connections: People Search
Make Connections: People Search
Make Connections: People Search
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Monitor
Make Connections: Monitor
P.I.E.
PROCURERS
Make Connections: Group Directory
Make Connections: Group Directory
Make Connections: Company Search
Make Connections: Company Search
Make Connections: Company Search
Make Connections: Company Search
Engage:
Engage: Answers
Engage: Answers
Engage: Answers
Engage: Answers
P.I.E.
INFLUENCERS
Engage: Job Search
Engage: Job Search
P.I.E.
END USERS
Listen:
Listen: Company
Listen: Competitors
Listen: Public Sector News
Listen: Public Sector News
Listen: Public Sector News
Listen: Public Sector News
Listen: Public Sector News
Measure: KCI (Key Conversation Indicators)
Get your slice of the “P.I.E.”
Get your slice of the “P.I.E.”
Make ConnectionsEngageListenMeasure
Get the presentation here:
http://www.eboostconsulting.com/PathsToPartnership/
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