Transcript
Page 1: B2G Social Media Marketing in 15 minutes

B2G SocialMedia

Marketing in 15 min. …literally

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CUSTOMERS

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CUSTOMERS

COMPETITION

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CUSTOMERS

COMPETITION

COMPANY

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What would I do given 15 minutes?

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CUSTOMERS

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Get your slice of the “P.I.E.”

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Get your slice of the “P.I.E.”

Make Connections

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Get your slice of the “P.I.E.”

Make ConnectionsEngage

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Get your slice of the “P.I.E.”

Make ConnectionsEngageListen

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Get your slice of the “P.I.E.”

Make ConnectionsEngageListenMeasure

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Get your slice of the “P.I.E.”

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P.I.E.

PROCURERS

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P.I.E.

INFLUENCERS

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P.I.E.

END USERS

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Make Connections:

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Make Connections: People Search

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Make Connections: People Search

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Make Connections: People Search

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Monitor

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Make Connections: Monitor

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P.I.E.

PROCURERS

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Make Connections: Group Directory

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Make Connections: Group Directory

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Make Connections: Company Search

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Make Connections: Company Search

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Make Connections: Company Search

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Make Connections: Company Search

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Engage:

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Engage: Answers

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Engage: Answers

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Engage: Answers

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Engage: Answers

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P.I.E.

INFLUENCERS

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Engage: Job Search

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Engage: Job Search

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P.I.E.

END USERS

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Listen:

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Listen: Company

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Listen: Competitors

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Listen: Public Sector News

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Listen: Public Sector News

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Listen: Public Sector News

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Listen: Public Sector News

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Listen: Public Sector News

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Measure: KCI (Key Conversation Indicators)

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Get your slice of the “P.I.E.”

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Get your slice of the “P.I.E.”

Make ConnectionsEngageListenMeasure

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