Content Marketing in 15 Minuteswith @jenniferyorke

• Personas• Creating content• Social outreach

Agenda

Identify your target personaWho is your DREAM customer?

4

Create content

Create content at least once a week

Is my content:

• Relevant?• Non-branded? • Appealing to my

target persona?

Now that I have content, I can start

my social media outreach!

Determine the goal of your outreach

Follow, friend, connect

Share lots of links

Use auto-share and scheduled sharing(When appropriate)

Have a content and theme calendar

Iterate and improve

• Identify your target personas• Create content on a regular basis• Social outreach is like real life

networking, just online

Don’t forget!

@jenniferyorke