Monitoring Social Media In 10 Minutes A Day

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  1. 1. www.omnepresent.com Monitoring Social Media in 10 Minutes a Day
  2. 2. www.omnepresent.com It is incredibly important to monitor business social media presence You need interact with people talking about your company and understand their perception of your company Social media needs time and effort among multiple departments and employees to generate quality leads Introduction
  3. 3. www.omnepresent.com Table of Contents Why Monitoring Matters? Who Should Monitor? Listening & Responding Setting Your Goals Prepping Your New Routine Your 10-Minute Checklist Final Thought
  4. 4. www.omnepresent.com Why Monitoring Matters ? A response within an hour is expected by 72% of people who make complain on Twitter Why to monitor? because it puts social back in social media Be thoughtful about peoples expectations from you or your brand or else you loose your target audience If tragedy occurs locally, nationally or globally, monitoring helps to pause marketing messages and offer up human emotions
  5. 5. www.omnepresent.com Who Should Monitor ? Monitoring can be done by o Marketing Team o Sales Team o Support Team o Executives
  6. 6. www.omnepresent.com #1 Marketing Marketers should collect information from social media to create: o Better marketing campaigns o Enable sales in closing more deals o Delight customers Marketing team should create streams specifically monitoring o Your different leads activity should be based on what product or service they are interested in o The activity of thought leaders in your industry when they mention certain terms in social media channels o Words and phrases existing around the conversation that are core to your brand
  7. 7. www.omnepresent.com #2 Sales Social selling means social media is used by the sales people to interact directly with their prospects Sales team should create streams specifically monitoring o The conversations of their open leads use integration with contact lists o Their closed lost leads mentions of certain terms, using the integration with contact lists o Their closed won leads to check in with them after the sale, using the integration with contact lists
  8. 8. www.omnepresent.com Build Relationships With People In Your Industry Use following Twitter tools to identify other Twitter users in your industry o Tweet Grader o Twitter Search o Twellow Use Twitter tools, participating in discussions, and engaging in conversations Find and follow other influential bloggers and retweet their content If anyone follows you, follow him/her back Participate in Twitter chats and hashtag conversations like #FollowSunday
  9. 9. www.omnepresent.com #3 Support Support team should create streams specifically monitoring o Questions or concerns people have about your product or services o Conversations your customers and leads are having about your products or services o Positive or negative feedback for your products or services
  10. 10. www.omnepresent.com #4 Executives Executives should create streams specifically monitoring o Conversations people are having about you and your executive team o Conversations your customers and leads are having about your products or services vs. competitors products or services o The activity of other executives in your industry when they mention certain terms
  11. 11. www.omnepresent.com Listening & Responding On monitoring conversations on social media some requires listen and reflect while other need to be responded While responding make sure: o You respond promptly and accurately o Show gratitude and respect o To support your case, include facts and link to factual reference materials o Respond in a tone that reflects the companys culture and values o Let people know how you are connected to the company
  12. 12. www.omnepresent.com Setting Your Goals Make sure your goals are Specific, Measurable, Attainable, Realistic & Time-bound (SMART) o Specific: Set real numbers with real deadlines and never say I want more customers o Measurable: Make sure that goal is trackable and dont hide behind the buzzwords like brand engagement or social influence o Attainable: Work towards a goal that is challenging but possible o Realistic: Be honest with yourself, as you are aware what you and your team are capable of o Time Bound: Give yourself a deadline, never push yourself towards a goal you might hit some day
  13. 13. www.omnepresent.com Prepping Your New Routine 4 minutes: About your company and its competitors, check Twitter chatter. You can do this via TweetDeck, Social Inbox or Twitter.com 2 minutes: Log in to Facebook to scan for comments, private messages, and reviews. Keep your company's Facebook page bookmarked and stay logged in to your account to save time 2 minutes: Read your LinkedIn group digest and scan your Company Page for new comments 2 minutes: Check your email for Google Alerts and industry related content via Quora, Google+, blogs, or other sources and publications
  14. 14. www.omnepresent.com Final Thought You should have a system, to measure your success when you develop better and more effective social media habits Make sure to monitor your metrics over time, no matter what the goal is
  15. 15. www.omnepresent.com OmnePresent Services
  16. 16. www.omnepresent.com
  17. 17. www.omnepresent.com Contact Us info@omnepresent.com www.omnepresent.com