monitoring social media in 10 minutes a day
TRANSCRIPT
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● It is incredibly important to monitor business’ social media presence
● You need interact with people talking about your company and understand their perception of your company
● Social media needs time and effort among multiple departments and employees to generate quality leads
Introduction
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Table of Contents
● Why Monitoring Matters?● Who Should Monitor?● Listening & Responding● Setting Your Goals● Prepping Your New Routine● Your 10-Minute Checklist● Final Thought
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Why Monitoring Matters ?
● A response within an hour is expected by 72% of
people who make complain on Twitter
● Why to monitor? because it puts social back in
social media
● Be thoughtful about peoples’ expectations from
you or your brand or else you loose your target
audience
● If tragedy occurs locally, nationally or globally,
monitoring helps to pause marketing messages and
offer up human emotions
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Who Should Monitor ?
● Monitoring can be done byo Marketing Teamo Sales Teamo Support Teamo Executives
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#1 Marketing
● Marketers should collect information from social media to create:o Better marketing campaignso Enable sales in closing more dealso Delight customers
● Marketing team should create streams specifically monitoringo Your different leads’ activity should be
based on what product or service they are interested in
o The activity of thought leaders in your industry when they mention certain terms in social media channels
o Words and phrases existing around the conversation that are core to your brand
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#2 Sales
● Social selling means social media is used by the sales people to interact directly with their prospects
● Sales team should create streams specifically monitoringo The conversations of their open leads
use integration with contact listso Their “closed lost” leads mentions of
certain terms, using the integration with contact lists
o Their “closed won” leads to check in with them after the sale, using the integration with contact lists
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Build Relationships With People In Your Industry
● Use following Twitter tools to identify other
Twitter users in your industry
o Tweet Grader
o Twitter Search
o Twellow
● Use Twitter tools, participating in discussions,
and engaging in conversations
● Find and follow other influential bloggers and
retweet their content
● If anyone follows you, follow him/her back
● Participate in Twitter chats and hashtag
conversations like #FollowSunday
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#3 Support
● Support team should create streams specifically monitoringo Questions or concerns people have
about your product or services o Conversations your customers and
leads are having about your products or services
o Positive or negative feedback for your products or services
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#4 Executives
● Executives should create streams specifically monitoring o Conversations people are having about
you and your executive teamo Conversations your customers and leads
are having about your products or services vs. competitors’ products or services
o The activity of other executives in your industry when they mention certain terms
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Listening & Responding
● On monitoring conversations on social media some requires listen and reflect while other need to be responded
● While responding make sure: o You respond promptly and accuratelyo Show gratitude and respecto To support your case, include facts and
link to factual reference materialso Respond in a tone that reflects the
company’s culture and valueso Let people know how you are connected
to the company
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Setting Your Goals
● Make sure your goals are Specific, Measurable, Attainable, Realistic & Time-bound (SMART)o Specific: Set real numbers with real deadlines
and never say “I want more customers”o Measurable: Make sure that goal is trackable
and don’t hide behind the buzzwords like “brand engagement” or social influence
o Attainable: Work towards a goal that is challenging but possible
o Realistic: Be honest with yourself, as you are aware what you and your team are capable of
o Time Bound: Give yourself a deadline, never push yourself towards a goal you might hit “some day”
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Prepping Your New Routine
● 4 minutes: About your company and its competitors, check Twitter chatter. You can do this via TweetDeck, Social Inbox or Twitter.com
● 2 minutes: Log in to Facebook to scan for comments, private messages, and reviews. Keep your company's Facebook page bookmarked and stay logged in to your account to save time
● 2 minutes: Read your LinkedIn group digest and scan your Company Page for new comments
● 2 minutes: Check your email for Google Alerts and industry related content via Quora, Google+, blogs, or other sources and publications
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Final Thought
● You should have a system, to measure your success when you develop better and more effective social media habits
● Make sure to monitor your metrics over time, no matter what the goal is
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Contact Us
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